25 Year Old Jewelry Girl Earn Forty Thousand Monthly
Li Qinjian, who is responsible for jewelry business, has gradually learned many skills of online sales.
"In fact, the involvement of e-commerce is very simple. First we have to register on the Internet. Anyone can register. Secondly, we need to sell the Internet and the Internet to authenticate your identity. You need to run an international credit card, VISA card. If there are Beijing accounts, hundreds of dollars will be enough, and the threshold is very low.
In the afternoon of autumn, he sat with Li Qinjian in a fast food restaurant near Hongqiao market in Beijing.
Li Qinjian is a jeweller in eBay, who sells pearls. The monthly sales in the peak season can reach US $forty thousand.
The 25 year old girl's career is really amazing.
She still looks like a student; she is not very good at words, unless she is with a very familiar friend.
Now, her staff already has six or seven employees, the company's name is "Jyxpearl".
The Internet is a new stage for young people like Li Qinjian.
Their way of life is rich, free and full of dreams.
The identity of her "boss" is different from that of ordinary people in traditional company bosses. His business looks simple and simple, no need for entertainment, no need for too much capital, no need for too much wrist and mind, more dependence on technology and brains, and occasional chance. In 1999, 20 year old Li Qinjian came to Beijing from Yichang, Hubei.
Although Beijing's opportunities are relatively more, it is not easy for Li Qinjian, a forestry major, to find a job with a fixed income.
It was at the time of the rise of Internet e-commerce that Li Qinjian's first job brought her life into a completely different trajectory.
Li Qinjian entered a company that teaches e-commerce online, which is responsible for some background work, such as arranging courses, counting students, collecting fees, and assisting training.
Li Qinjian began to contact the Internet.
In the winter of 2001, with the collapse of the Internet bubble, the concept of E-business has also been popularized, and fewer and fewer students are spending money on the study of e-commerce concepts. The company, like thousands of other Internet Co, is facing bankruptcy.
One of the shareholders of the company is also a teacher who specializes in electronic commerce courses. The company, with several students, including Li Qinjian, began to try to do pactions on the Internet.
Li Qinjian began learning to sell Chinese products to the world through the Internet.
The company set up three accounts at the beginning, and there are three main categories of sales products: Chinese carpets, jewelry and antique clocks.
In 2001, there are not many people selling products with Chinese characteristics on the Internet, and their business is better and their profits are higher.
Li Qinjian, who is responsible for jewelry business, has gradually learned many skills of online sales.
"In fact, the involvement of e-commerce is very simple. First we have to register on the Internet. Anyone can register. Secondly, we need to sell the Internet and the Internet to authenticate your identity. You need to run an international credit card, VISA card. If there are Beijing accounts, hundreds of dollars will be enough, and the threshold is very low.
But now the online sales have not been very competitive in the past few years. If you want to do well, first of all, products should have the advantages that others do not have, and the products of the same kind should be few. At the same time, the characteristics of the products should be suitable for sale online, and the price should be very advantageous.
After entering the threshold for two years, Li Qinjian thought about whether he could be his own boss.
In June of 2003, just as Li Qinjian thought over and over again, if a single friend of her own needs to make preparations, a good friend of mine has the same idea.
This good friend was a former colleague of Li Qinjian, who was responsible for dealing with suppliers. The two people hit it off and set up a company.
They learn some lessons from previous company management.
The competition on the Internet is increasingly fierce. Before Li Qinjian's company, the volume of goods was not large enough, and the price had no advantage. Without its own product, without designer, it was inconvenient to take delivery, and it had to be exploited by proxy channels to get rid of the tax, and the profit was very small.
They chose the address of the company near the Hongqiao market. This area is a famous seafood and pearl jewelry distributing center in Beijing. Many foreigners in Beijing like to shop here.
They have established a link with a fixed jewelry manufacturer, relying on the manufacturer's product quality assurance and designers, and only need the next building to pick up the goods.
Now, 50% of the company's products are sold by Li Qinjian on the Internet.
The sale of jewelry requires certain expertise, such as identification.
Of course, the identification of pearl is relatively straightforward and simple. Li Qinjian laughs, "I can do it myself".
But a lot of jewellery is risky.
After maintaining a stable relationship with the regular manufacturers, Li Qinjian shifted the risk to the manufacturers.
Besides, the jewelry market in Europe and the United States is very important to design. Some ordinary materials may become very expensive because of design.
Besides the design of the factory, Li Qinjian also has some ingenious little girls who are responsible for the design and production.
In Li Qinjian's office, half of the large tables are computers, half of which are filled with various kinds of pearls and precious stones. Some young girls are pressing the demands of customers.
In the Pearl distribution market near Hongqiao, only the Li Qinjian family sells through eBay, Alibaba and its own website. Another house has its own website to facilitate regular customer enquiries and orders.
Li Qinjian's favorite saying is: the energy of the network is unlimited.
The plan before us is to take part in some overseas jewelry exhibitions.
The next step is to set up branches abroad, have their own stores, and develop more agents.
I have recruited two English speaking girls to search the list of foreign jewelry suppliers on the Internet, hoping to get in touch with them.
Because many foreign jewelers are also coming from China.
Li Qinjian had greater ideals and plans for making money on the Internet. Li Qinjian's life seemed very agreeable, with his own shop, time free, and it seemed that he didn't need to spend too much energy.
But she said she was "born to work hard" because her dream wasn't just about making tens of thousands of dollars a month.
The amount of information on the Internet is really huge and there are many opportunities. If you want to do it, you can never finish it.
My lifestyle is not as easy as I imagined.
It takes a lot of time to change new products, take pictures, write product descriptions, search suppliers, and advertise on the Internet.
After a long time, you can gradually understand some detailed skills, for example, the time of loading goods is very important. We need to make use of the time difference between abroad and the other competitors in our country. We should draw the price from the price, and we should draw the price from the price, which is not to earn money to attract customers, which is to make money, we must be clear about it; for example, holiday promotion, which are suitable for giving gifts, and what kind of packaging to attract customers is very important.
The most fearful thing is that they don't know why they are being detained by customs.
Once, a customer ordered a pearl necklace to be sent to his mother as a birthday gift, but the date was coming up and it had not been received.
The client was very angry and sent an email question.
Although Li Qinjian did not know why, he immediately sent another necklace to the customer.
Only later did I know that the Customs seized goods there for inspection. After a few days, the customer received two necklaces and was very moved. He sent one of them intact and became an old customer of Li Qinjian.
Li Qinjian admitted that his business was very successful.
Now, Li Qinjian is so young that he doesn't earn money after graduation. Instead, he is a minority of young people who do business through the Internet, and even many of them are students in school.
Many of them earn ten thousand or twenty thousand yuan a month, which is not difficult.
Li Qinjian agreed, "indeed, for me, I think it is too easy to earn that amount."
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