Picking Up Matches To Ignite The Fiery Market

What is personality is what makes a difference. When the lighter is flying everywhere and everyone is using ZIPPO, the original personality and fashion become mediocre and boring.

When people are playing, this thing is often no longer fun.

Yes, when you have a ZIPPO, you will become a trend with matches.

Although it is still a while away from Christmas, many businessmen have begun to prepare for Christmas. Every Christmas, people will think of the little match girl in Andersen's writing. But now, especially in Hangzhou, people are thinking more about a big match boy -- Shen Zikai, the boss of the innocent age.

Before selling matches, Shen Zikai owns an advertising agency.

Further, he was a student of art design. He dreamed of "using creative and design means to turn ordinary things into interesting and playful products", like "Muji", "violent bear" and "IKEA".

The advertising company is doing a good job. Shen Zikai has been living for two years.

In 2007, a creative friend sent Shen Zikai a box of matches to make him choose to change.

The black outer box is pressed with UV technology, and the matches are long and thick. They match the matches that are usually seen at two times.

Friends say this is called "giving money". Shen Zikai, who is beautiful and beware of gifts, is very happy. When he is bored, he often plays with this box of matches. He reminds of his creative product plan.

After some reflection and market research, he left the advertising company founded by him and registered the company named "Hangzhou Ghibli art creation society", focusing on developing art matches.

In July 2007, Shen Zikai officially registered the trademark of the "genuine age art match", which began selling three months later and began to join the chain in April this year.

With the opening of the first store, more than 10 franchises in Xitang, Mount Huangshan, Shanghai, Suzhou, Yangshuo, Beijing and other places opened one after another, and their own outlets opened in July in Shaoxing's hometown of Lu Xun.

At present, nearly 100 dealers in the "innocence era" have spread in most parts of China except Tibet and Xinjiang.

The spread of the network of franchisees and distributors has brought more business to Shen Zikai.

Many customers who accidentally enter the art match stores or buy products in boutiques turn into new franchisees.

Recently, a Taiwan businessman who was discussing cooperation with Shen Zikai came to see her products in the "pure age" store in Xitang, hoping to sell this interesting little product to Taiwan.

In fact, Shen Zikai is not a lonely case of selling matches in pition.

Yang Huacheng, who was in Chongqing after 70, did not know each other with Shen Zi Kai, but their situation was very similar: Yang originally ran his own advertising company. Now he also sells matches, but Yang Huacheng sells matches earlier than Shen Zi Kai. In 2006, Yang Huacheng, who sold the printing and packaging industry for more than 10 years, sold his advertising and printing company, while resting to find new projects.

In the Spring Festival of 2007, Yang Huacheng saw a box of art matches in his friend's house. He was instantly reluctant to part with it and relied on his familiarity with the field of printing and packaging. He was acutely aware of the market prospect of the project.

With the resources accumulated over the years, Yang Huacheng and his friends quickly set up the "Chongqing miracle Culture Communication Company", and registered the brand of "flame myth" to start selling matches.

Shen Zikai and Yang Huacheng sell bright coloured art matches.

This fashionable and beautiful match has been popular in recent years. It has sprung up countless stores in many shopping malls and big city stores in China. Shen Zikai's "pure age" and Yang Huacheng's "fire myths" are among the most active brands.

It has been more than 180 years since the old products and new markets have been used for matches. In 1887, the British invented the matches, until the early 1990s, matches were all necessities for people's daily life.

But the popularity of cheap lighters has made matches slowly out of sight.

Now, in the cities or the countryside, the matches that have once been prosperous have almost disappeared.

With the traditional match characters retreating, and the match factories of various loco sized factories, they are still in production or shutting down. The survival of the traditional matches is less than 50. The annual sales volume is less than 50 million. The annual sales volume is about 50 million yuan, and the profit of one (1000 boxes) is 0.7 yuan. The average price per box is only a few cents, with an average profit of only 2.6%. Compared with the high profitability of modern enterprises, the traditional match industry is basically a small profit or no profit.

However, the traditional matches have disappeared and created the possibility of artistic matches.

As Shen Zikai said, "when a lighter is flying everywhere and everyone is using ZIPPO, the original personality and fashion become mediocre and boring.

When people are playing, this thing is often no longer fun.

Nowadays, the art matches worn by "new clothes" have long been far removed from the original functions of matches, and are no longer a cheap ignition tool.

The material and technology of art matches are also different from traditional ones.

For example, traditional matches use cheap and low-grade oil paper, while art matches are white card and other high-grade paper, and also use outer box, peritoneum and other packaging technology.

Match materials, art matches are 2mm - 2mm northeast selected small white ocean, match head is also larger than the traditional, and the length of different specifications, very personality.

As the world's number only second to stamp collection, the sparks of the traditional matches (the stickers on the matchbox) are a great inspiration to the art matches.

For the younger generation born in the 70-80 century, matches that contain childhood memories can be repackaged or even stripped of their practical functions, and only become a collection.

The concept of "giving money" also allows such a moderate price product to be located in small gifts, and has a wide sales market in tourist attractions and comprehensive commercial areas.