The Story Of A Truck Driver Going To A Big Producer Of Energy-Saving Lamps
He dropped out of school at the age of 16, and grew from a truck driver to a fixed assets of over 8000 yuan, producing 100 million energy-saving lamps and an annual sales of $350 million, the chairman of Hangzhou Special Electric Co., Ltd.
At one o'clock in the morning, Wang Tiejun, a grass-roots entrepreneur, was talking about his 8 years of hard start on the phone.
8 years ago, his company was only a 500 square meter workshop with only 30 employees.
Today, products are exported to Korea, Vietnam, India, the European Union, the United States and other countries and regions and have gained a foothold.
My first job was a loader. I was only 16 years old.
In the early 90s of last century, the driver was very popular. I turned to be a truck driver.
At that time, the per capita wage was only 400-500 yuan / month. I ran on the road every day and earned 2000 yuan a month.
In 1993, I entered a Taiwanese capital company that made energy-saving lamps and made a car driver. Later, I went out to drive with my Chinese boss.
At that time, the energy saving lamp manufacturing industry has just started in China. Many enterprises in Wenzhou, Guangzhou and Hangzhou need a large number of tubes to assemble the finished products.
I found that the salesmen in the factory sold the produced energy-saving lamps and accessories to these enterprises, and some even made millions of dollars.
Running sales became a job I really yearned for. When the monthly driving income was 1200 yuan, the idea of producing lamp tubes was sprouting up in my mind.
The energy saving lamp manufacturing industry is a sunrise industry. I know the potential of the market is endless. But at that time, enterprises were also unable to break through the scale and achieve effective growth as many small and medium-sized manufacturers.
To find a good collaborator, he is just like opening up a market. Because partners are unhappy, partners leave me.
A person can not only manage production and run sales, but also stare at technical quality.
At this time, I got the help from my friend, Mr. Park, who is an energy saving lamp Engineer in Korea.
Mr. Park introduced my product to a South Korean electrical appliance manufacturer.
Under the recommendation of Mr. Park, South Korea's enterprises came to my factory to investigate and evaluate the assets of the company. The total amount of RMB equivalent was 540 thousand yuan.
The product has won a good reputation after opening up the market in the Korean market. Some Korean companies have contacted us, and the order has come.
Unfortunately, the factory is too small to have such a large production capacity.
At that time, I saw a 16 mu of land with 8440 square meters of ready-made workshop.
In the three years of 2001, 2002 and 2003, the output value of enterprises increased from nearly 20 million yuan to about 80000000 yuan.
I need to maintain stable domestic and foreign market channels. Energy saving lamp manufacturing is labor-intensive industry. When the efficiency is best, a lamp can earn 1 yuan.
With the increase of enterprises and the increase of labor costs, profits have been decreasing in recent years.
In 2005, China received a government order from Cuba to produce energy-saving lamps.
I couldn't get a slice of it, but unexpectedly I got a Vietnamese order and asked us to produce 30 million energy saving lamps, worth a total of 150 million yuan.
I was ecstatic and worked overtime with the workers to complete the task.
But the climax of the production of energy-saving lamps has subsided with the completion of this order.
Next, I was faced with the huge production equipment idle, the workers all day doing nothing, heavy administrative overhead pressure suffocated the enterprise.
At that time, the losses of enterprises reached several million yuan.
The setbacks make people grow up. In the face of difficulties, I did not fall.
The manufacturing industry must have a good grasp of the terminal market so as not to drift with the tide.
At present, I am groping for the R & D, production and operation of the whole lamp.
Through this defeat, I have strengthened two convictions: the first is to establish channels for the domestic market; the second is to set up a company's construction channel abroad.
By 2012, enterprises will achieve annual sales revenue of 1 billion, and do well in the development of lamps and luminaires, and establish and improve a complete production system from capillary to light and then to lamps and lanterns.
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