Kongming Sold Himself A Good Price.

The romance of the Three Kingdoms is one of the four most famous names in our country. Today, the humanities and wisdom are widely enjoyed by people.

As a marketing person, I think it is necessary to study the classic strategy wisdom and survival strategy, and hope that the modern business people will enjoy the essence of their thinking that is conducive to the practice of modern market.

According to authoritative research, the main factor determining whether a person's career is successful or not is the EQ formed gradually, rather than the intelligence quotient.

Taking a look at the characters in the Three Kingdoms period, they all have distinct brand personality and characteristics. Among them, the typical figure with high IQ and high EQ is Liu Bei, whose intelligence quotient is very high but restricts the development of EQ. It is Cao Cao, who has high IQ and low intelligence quotient, is Zhou Yu, and the double champion of IQ and EQ is Zhu Geliang, and everyone's stories are very classic and far-reaching.

This is to say how to manage personal brand from Zhu Geliang's job search and competition wisdom.

There are 3 major companies in the Three Kingdoms period. One is the powerful and talented Cao Cao company. CEO is the best of both martial arts and martial arts. The second is the Sun Wu company, which occupies the Yangtze River and the geographical advantages of the Yangtze River. The chairman is the hereditary Sun Quan.

In the face of such a social employment environment, how should Kongming, who is close to each other and become a farmer, achieve his ambition?

Kongming, who has gone through the fashion in the countryside and has no experience of going out to work, knows very well that although he has read the classic marketing Bible and knows the layout and situation of the whole market well, the competition in the professional field is fierce.

How can I compete with masters and Ph. D even if I haven't got a college diploma yet?

The rich and powerful Cao Wei company was flooded with a large number of Ph. D., who could only live under the leadership of the people and let others manipulate themselves. Sun Quan had his wife and his wife most of the time. He could only be angry and had no day to go. The remaining choice was weak Liu Bei, and only two brothers managed the enterprise for him.

Besides, the company has a very good brand culture and Connotation -- Han clan, Guan Yu and Zhang Fei are also big players. The expansion of corporate brand is very strong. At this time, there is no real professional manager and planning director.

After repeated weighing, Kongming believes that Liu Shu company is the best place to go.

The next work is to identify their brand positioning, of course, we need to identify the brand's own advantages and characteristics, so that we can have a definite purpose for our target audience, improve efficiency, and adapt to the future development and market competition needs.

Kongming knows that if he wants to sell himself a good price, he can not be bold enough to recommend himself. He should sell himself in an implicit way. He has both face and high salary and monopoly power.

So, Kongming used all the media and friends in the Xinye area to help with the targeted omni-directional packaging. First, he published several theoretical papers and current affairs analysis with a certain theoretical level, and made a forward-looking study and Discussion on the future three points of the world.

Then carry out the one to one word of mouth marketing communication, which is the most destructive weapon in the means of communication, and Kongming used it more thoroughly.

The role of public opinion leaders has great influence, such as Xu Shu, Mr. Shui Chi, Sun Chien and others. After a marketing campaign and dissemination, they finally attracted the attention of the target person, Liu Bei, who was struggling to find excellent planning management talents. Kongming's smart and smart brand image was fixed in Liu Bei's intelligence, and produced a strong desire to introduce. Even though the strength of the company was insufficient, he would rather pay a high price for Kongming.

In a short time, Kongming's brand added value is getting higher and higher.

It can be seen that Kongming's brand building ideas and methods are very professional and very introverted, but extremely brilliant.

It is worth learning and learning from professional managers and senior job seekers.

After realizing the first goal by using flexible communication and playing the trick, Kongming, a wise man, knows that business management and management is never an armchair strategist. The coordination and application of interpersonal relationships are sometimes harder than planning.

Especially in family businesses, professional managers are often threatened and controlled by capital.

So is the fact that in Liu Shu company, only the trust of the boss is not enough. Like Guan Yu and Zhang Fei, the elders around the boss are often a barrier that can not be crossed by professional managers.

Therefore, how to win the respect and support of veteran staff is the practical task Kongming will solve. How to manage Guan Yu and Zhang Fei's two Liu Bei sworn brothers?

How to pition from the image of a scholar to a professional manager in the iron bowl?

How can employees be allowed to accept their "airborne"?

In fact, these problems will not be difficult as long as there are good enterprise systems and norms.

At that time, Liu Shu company had just been set up, and everything had to start from scratch, so Kongming's next priority was how to skillfully take power from Liu Bei and establish his prestige.

Kongming first aroused the dissatisfaction of the two people with the boring fishing incident, which suggested the persistent ailment of Liu Bei Enterprises - the system of enterprise.

Liu Bei, who had seen this situation, suddenly realized that he had formally held the military academy and delivered the sword of power to Yu Kongming.

From then on, Kongming finally realized the preliminary idea of the grand plan and got the stage to show his talent.

Later, he won the respect of his staff and the admiration and affection of the world with his repeated military exploits.

A famous person once said that the most important ability of a person is not his professional skills, but the most basic ability to communicate with others.

Kongming's story tells us that struggling people first learn to manage their personal brands.