How To Identify Weaknesses In Entrepreneurial Process

Different types of companies have different characteristics of "weakness" in the management of entrepreneurial stage. Once there was a company that developed very rapidly at the beginning of their business, in just a few years, with the correct positioning and competitive strategy, they soon laid the leading role in the market segmentation.

However, as the profit margins of the market are large, the entry threshold is low, competitors follow up, the competition situation deteriorates rapidly, sales revenue drops all the way, and the market position is challenged strongly.

The decision-makers of the company realized that they must vigorously develop new markets. Only then did they find that there was no talent to export at all.

The main reason is that the company pays too much attention to market sales and production management at the beginning of the development of the company, but neglects the balanced development of human resources in the company, and the management team and the talent system have not been formed.

There is a famous "barrel theory" in management science. The main idea is that the amount of water in a bucket is determined by its shortest wooden plank.

Extended to the company management, from the perspective of value chain, restricting the development of the company is often the weakest link in the value chain, which is commonly called the "weakness" of company management.

The performance of "weakness" is mainly that the function of one aspect of the company is not perfect or weakened, so it is difficult to develop harmonized with other functions so as to reduce the overall operational capability of the company and reduce its profitability.

Restricting the development of a company is often a small number of one or two important and crucial problems, such as management capability, capital, technology and talent.

If the company's managers can not identify the weaknesses of the company's management process and take decisive measures to make up or upgrade them, the "weakness" may become a "bottleneck" that seriously restricts the development of the company.

There are many reasons for the weakness of the company. Firstly, the company lacks strategic planning, and it is not aware of the key value chain that affects the development of the company. It can not identify the key performance areas of the company and cause the mismatch of its functions.

Two, the company's organizational structure has not been optimized in time with the development of China's www.chuangyezg.com, making all kinds of management functions unchanged.

Three, the company lacks the right talents. Even if the company wants to strengthen its strength in some links, it sometimes feels that "people hate when they are using it".

Different types of companies have different characteristics of weakness in the management of entrepreneurial stage.

Some of them are defects in technology research and development. The development of the company is far from the core technology. The lack of investment in R & D or the lack of correct R & D direction; some of them are in marketing. For most state-owned companies, due to the inherent institutional and historical factors, they are not only good at marketing tactics, but also lack of modern marketing management concepts at all.

For some private companies, they are too keen on tactical success and lack systematic thinking and planning for market competition. In addition, quite a number of companies basically share a common representation, namely, weakness in human resource management.

In the course of the development of Chinese companies, there have not been a few companies that have raised the management of human resources to the height of the company strategy. The human resources department of the company is only "one hand" of the boss at best. Many people oriented advanced ideas only stay in the state of slogans, but some advanced performance management concepts and scientific human resource management methods are still blank.

The weakness of the company is not terrible. The practice of the company's development shows that the weakness of R & D, marketing and human resources is the bottleneck that restricts the development of the company.

The existence of these "weaknesses" restricts the speed of the development of the company, but it will directly affect the survival of the company.

However, these "weaknesses" are not easy to be perceived, because the division of company functions makes the managers inside the company take the inertia of protection for vulnerable "vulnerable spots". The top decision-makers of the company may not be able to understand the real situation. At the same time, the company's management activities are mutually constrained, reducing the reaction speed, losing market opportunities and causing the loss of loyal customers.

Within the company, there will also be internal friction, resulting in lax mood and the morale of the team.

The company should have a correct understanding of the existence of "weaknesses", and the best companies in the world will also have various deficiencies, because the requirements of the company's development must be beyond the current management situation.

While recognizing the objective weakness of company management and management, the key is our attitude towards "weakness".

It is not appropriate to take a blind eye, let alone or exaggerate the harm of "weakness".

In the increasingly competitive market environment, the high-level leaders of the company must have a clear understanding and identify the company's weaknesses in a timely manner, and take all the measures that can be taken to repair and upgrade in time.

In order to avoid the "weakness" in the company as a bottleneck in the development of the company, the company must have the ability of systematic thinking and make the scientific development plan scientifically. Two, it is necessary to ensure the constant adjustment and innovation of the organizational structure, ensure the key points in the stage and coordinate the development of various functions. Three, the company must be good at helping the outside departments to break the internal department barriers.

Correctly identifying the company's "weaknesses" is the only way to make up for and enhance the company's weaknesses. Finding problems also means that the problem is solved by half.