Luxury Brand Chinese Style

The Gobel Committee of the French boutique business Union recently said that China is expected to become the world's largest consumer of luxury goods before and after 2010.

According to a data supporting this argument, there are more than 1 million Chinese luxury brands such as Armani.

Thus, in the new season of fashion week in New York, Milan and Paris, "ChinaChic (Chinese style)" swept through.

The "Chinese style" of 2008 is no longer the "joke wind" of YSL improving the cap and LV to launch mahjong boxes, but rather a large number of Chinese standing collar, ink and wash painting, weaving silk, Peking Opera mask, Chinese Red...

More and more international big brands choose to shoot in China. Zegna even put all the advertisements in the new season in China. For this reason, Andres Velencoso Segura and Robert Perovich two super models were pported to China by air.

The famous luxury brand Cartier even launched the "blessing China" global limit series, in the luxury brand unprecedented for the 2008 Beijing Olympic Games specially made a lucky decoration for the Fuwa.

Luxury brands occupy the "China Series" knocking

"This series of designs draws inspiration from smart Chinese calligraphy and profound Chinese elements, and makes the perfect combination of oriental charm and Western minimalism. It brings Chinese magical animal images, colors and symbols into the jewelry design, creating the world's unique treasures."

Not long ago, Cartier released the "bless China" Global Limited Series in a high-profile manner.

The reporter saw that this set of luxury products specially designed for China covers almost all of the products that Cartier most proud of, such as ornaments, necklaces, jewelry watches, lighters, clocks, jewellery pens, cufflinks, and even specially designed dragon shaped porcelain plates and dragon shaped decorative spine for pure Chinese life.

One of the jewellery tables, which is priced at 11 million yuan, is selected from the Chinese favorite kylin. Another jewelry watch with round diamonds, black sapphires and emeralds is selected. The animal selected is China's "national treasure" panda.

In addition, dragon modeling has also become the representative form of Cartier's "praises China". The high profile appeared in lighters, clocks, porcelain plates, pens and cufflinks. The design also changed the low-key color in the past, with a large selection of Chinese people's favorite red, decorated with blue and green two colors.

In the limited number of block type lighter, the gold molded dragon body is inlaid with 800 diamonds, weighing a total of 25 carats.

The most special thing is a lucky pendant representing Fuwa, which can be said to be a representative work of luxury brands for Chinese market.

This set of ornaments includes 5 Styles: Koi, lotus, flame, antelope and flying swallow. They are inlaid with precious stones such as sapphire, yellow sapphire, black sapphire, garnet and diamond, respectively, corresponding to the five mascots of the 2008 Beijing Olympic Games: Beibei, Jingjing, Huan Huan, yingying and Nini.

Lu Huiquan, chief executive of Cartier Far East, commented on "blessing China". "We find that works related to China in luxury brands are especially popular with Chinese tycoons. Cartier has launched a" China tank "Paris private collection watch, which is only sold in China.

In recent years, the average annual growth rate of Cartire's business in mainland China and Hongkong has exceeded 50%. It has become one of the three largest markets in the world, which is shoulder to shoulder with the United States and Japan.

It is foreseeable that China will become the most important market in the five continents of the world in the future, "Cartier said.

Fashion big fight T platform full of "Chinese knot"

"Everyone is optimistic about the Chinese market now," said Miuccia Prada, the Prada's big boss. "The prevalence of Chinese style and the development of the market are rising at the same time."

In 2008, the top international fashion leaders were no longer confined to carrying their luxury goods to China, but instead moved a large number of Chinese elements onto the T stage of their local fashion week.

Among them, the most "Ha Zhong" is the fashion leader Giorgio Armani, the loose black silk trousers, the white vest with the mandarin jacket as the prototype, and the costumes that appear in Chinese meticulous ink and wash painting are all his masterpieces.

Armani said: "Chinese culture has given me endless design inspiration.

Side buttons, buttons, collar, Chinese knot, fringes and other Oriental emotional details used in clothing design, feel amazing.

In addition to fashion, Armani also brought the Chinese complex to his furniture. In his Armani Casa home series, bamboo, silk, embroidery, mosaics, pepper, fans and other elements abound.

Compared with Armani, the design of John Galliano and Valentino is more commercial.

In the fashion of the new season, Valentino used many beautiful Chinese colors and patterns to create a feminine effect. Large, bright rose printed patterns and flower embroidery fully absorbed the essence of realistic flowers in the eastern world.

Therefore, the choosy fashion critics also have to say: "although the whole feminine market is extremely feminine, there is no way to get out of the Valentino right now when it comes to elegance and elegance."

And John Galliano is simply for China and China, directly changing the Dragon Robe into a hooded sportswear, and then matching the snake skin pattern package and fur boots, and instantly weathered China into western style street fashion.

After that, Yohji Yamamoto's dragon totem, Balenciaga's Chinese collar, and Tuleh's bird patterns add bricks to the "Kazakhstan" faction one after another on fashion week.

A fashion critic has made a statistics. In the major fashion week of 2008, Prada, Loewe and Balenciaga all use Chinese standing collar to enhance the profile of dress.