Wang Hai Shouted Abuse At A News Conference.

Wang Hai shouted abuse at a news conference.

Recently, the two main channels of Qingdao binaries have joined hands, ignoring the face of the old customers. They have reported to the media the behavior of the double star masters, Wang Hai, "using power for personal gain" and "occupying state assets" and forced to sell goods to 2700 stores.

To this end, 11 pm, China's shoe industry "boss" double star group held an emergency press conference in Qingdao, announced that this is a small number of channel traders have long been betrayal, 67 year old "father of two stars" Wang Hai at the press conference shouted "wronged."

Stores are out of stock

The double star cargo break event originated in Ji'nan and Chengdu, because it was the channel agents in these two regions.

Recently, Ji'nan, one of the main sales areas of double stars, suddenly appeared the information of insufficient supply of exclusive stores.

With the same fate as these stores in Ji'nan, Tai'an, Dezhou, Liaocheng and Hebei Shijiazhuang, Hengshui, Xingtai and so on.

A complete copy appears in the southwest region with Chengdu as its center.

As the largest regional distributor of the double star footwear industry, the Chengdu company not only controlled the supply of goods, but also used the proud trademark of double star, which was also confiscated by the star group.

Li Feng, general manager of the southwest double star Chengdu company recently confirmed to reporters that from the end of February, the double star shoes of the Chengdu market were out of stock.

According to the personage, double star has more than 1000 chain stores in Sichuan, and there are more than 1000 markets in Chongqing, Guizhou and Yunnan.

If the franchised stores in the Ji'nan region are added, there will be at least 2700 stores.

Channel operators slap in the face

"Channel is king". In the process of the development of market economy, until today, Wang Haicai, the leader of the double star, really understands the meaning of this sentence.

This conflict is precisely a typical example of channel manufacturers' difficulties in manufacturers.

Reporters in-depth investigation was informed that the double star for the first time in the two regions of the country is the southwest and the Ji'nan area, and the two regions are a couple of couples Liu Shuli and Han Junzhi, two of them were employees of the double star group.

In 2004, Wang Hai led the reform of the double star sales system, and the privatization and pformation of the southwest and Ji'nan companies, which were respectively undertaken by the two couples respectively, were carried out.

At that time, the double star group and the southwest double star have reached an agreement. The southwest double star can operate and use the double star trademark for four years without any compensation. The condition is that the double star group of Southwest China will repay the debt of 23 million yuan, and the repayment period will be four years.

Under this special policy, the sales companies of the two stars began to operate independently. During this period, many companies registered their new trademarks, and sold and sold their products by using double star channels and OEM.

In particular, Southwest Company, because of the right to use double star trademarks, sold and sold shoes and sportswear, which once accounted for more than half of the total sales in the region.

Their own brand, others unscrupulously take money, claiming to be aggressive Wang Hai, how can swallow this tone.

In particular, after the Southwest Company registered a trademark which is very similar to the two star celebrities, the double star group started to move.

Before and after the Spring Festival, the trademark rights of Southwest Company were removed, and three deputy general officers were sent to set up their own logistics distribution platform in Chengdu to compete directly with Southwest Company.

When Liu Shuli and his wife were under pressure, they first asked for assistance from the state owned Assets Department of Qingdao. Later they took the initiative to report to the media, and they provided reporters with 10 questions: the report on the truth of the double star event, which formally challenged Wang Hai, and the report of more than 10000 words was thought-provoking.

Lao Wang shouted "wronged".

On the 11 day's "truth press conference on double star market reform", Wang Zengsheng, deputy secretary of Binxing group's Party committee, read a piece of the same ten thousand words "the truth of the reform of double star market". Wang Hai cracked his voice and shouted "wronged".

"Liu Shuli (the controlling shareholder of the Chengdu company) was forced to do this old man by me. I said it was unfair that a certain media was deceived by the couple."

Wang Hai told reporters that the double star sales system reform is a proposal put forward by Liu Shuli. When the reform touches their couple's interests, he also takes the lead in vetoing the plan. He took three steps before and after. He first challenged the Party committee of the Binxing group and the Qingdao municipal SASAC for the right to use double stars. After being negated, he took second steps and put pressure on the group with all kinds of relations. The third step was to use the media odorous binaries.

I expect that they will take fourth steps soon, namely, personal attacks and reputation attacks.

Wang Hai conjecture.

"We are holding a press conference today to fight back, I was forced."

Wang Hai is a little excited: "every time our binaries reform is for brand development, not for whom, this reform is not for my personal sake.

At the age of my age, I can not control or offend people, but in this way, binary stars can not develop for a long time.

In particular, the agents developed in the past by double stars are now doing their jobs for everyone. For the sake of regional interests and interests of small groups, regardless of whether or not even damaging the development of double star brands, we have weakened our economic strength to compete with other brands. If we do not concentrate on unified management, double star brands will fall apart.

Because in the case of product homogenization, who has great economic strength and big advertising, who will be competitive, so that famous brands will develop in the long run so that we can get rich in the long run. So I am responsible for the brand in the end, and I want to complete this historic mission.

These years