Yang Shibin: Keep The Advantages Of Garment Manufacturing Three.

2008 at the China underwear Development Summit Forum, Yang Shibin, director of the China knitwear industry association, is very pleased with the export situation of the knitted underwear industry, and talks about how to maintain the manufacturing advantages of the textile and garment industry.

In recent years, the export of China's knitting industry has continuously increased.

In 2005, exports of knitted garments in China were less than US $4 billion in exports of woven garments.

This situation was changed in 2006. Since the founding of the people's Republic of China, the export of knitted garments was the first time higher than that of woven garments.

In 2007, knitted apparel exports more than $14 billion for woven garments.

Based on the comparison of three years' data, Yang Shibin summed up in a word: China's knitting industry under the accelerated speed.

Underwear, T-shirt and socks are the three fastest growing products in the knitting industry.

Judging from the international market, the largest sales area is Japan, with a proportion of 12%.

The fastest growing areas of exports are Russia, Singapore and the United Arab Emirates.

From the perspective of raw materials, three types of knitted products, cotton, wool and chemical fiber, showed the following characteristics: the number of cotton knitted products increased by 20%, the unit price increased by 30%, the number of knitting knitted fabrics increased by 60%, the unit price increased by 11%, the number of wool knitted fabrics decreased by 8%, but the unit price increased by 10%.

This means that the current export of products is not merely relying on quantity and price to occupy the market. The products made in China have entered the middle and high grade from the original middle and low grade, and some of them are already serving high-end brands.

Looking at the domestic market, according to the statistical data of China's Knitting Industry Association in recent 5 years, the domestic market growth rate is 10 percentage points higher than that of the export market, and the rapid growth of the domestic market will be the main driving force for the growth of the industry.

RMB appreciation, tax rebate is reduced, labor costs and raw material costs have risen substantially.

Under such circumstances, how can we maintain the superiority of the manufacturing industry?

The current feasible way is to reduce production cost relatively.

And this only depends on the improvement of labor productivity.

An American company once made a survey. In 2000-2006 years, the wage level of China's manufacturing industry increased by 100%, and labor productivity increased by 370%, that is, labor productivity rose 3.7 times, workers' wages increased 1 times, and comprehensive cost rose.

There are several new models in Japan, such as the construction of an industrial chain with neutral groups as a whole. It is no longer a simple industrial cluster. In a region, similar products benefit from scale, but the scale competition results from the scale.

In the same area, similar products grew excessively, and finally led to a large number of Japanese enterprises closing down.

China's textile industry is also facing such confusion.

In addition to raising labor productivity, another way to reduce costs is to rely on the upgrading of the industrial chain.

Transaction costs are internal, inter firm, and upstream and downstream.

Inside the enterprise, management depends on the construction of the industrial environment among enterprises, and the upstream and downstream depend on the industrial chain.

The construction of industrial chain can effectively reduce costs.

In terms of brand contribution rate, the first important factor to support the construction of brand is the construction of commercial channels.

Compared with European and Asian brands, we will find that no one in Asian textile industry has global reputation.

Sum up the reasons: first, the European and American brands began to develop on the basis of the domestic market.

If we want to establish our own brand, we must first occupy the domestic market.

Second, brand is a kind of culture. Culture first uses language as the way of pmission, and European and American basically use the same language, which brings convenience to brand growth.

Reducing communication cost is an important basis for brand value recognition.

Third, the manufacturing industry has developed to a certain stage, which restricts and affects its development no longer the manufacturing industry itself, but the financial environment.

The improvement and upgrading of the financial environment may stifle manufacturing and promote manufacturing.