Oscar In China'S Clothing Industry

Known as the Chinese clothing industry Oscar's annual awards ceremony of the Chinese clothing brand "- China: 2006-2007 annual awards ceremony of the Chinese clothing brand" was held in the Beijing exhibition hall recently.

The ten awards for the style, quality, planning, innovation, potential, marketing, public, value, promotion and achievement of this Chinese clothing brand are: Song Li Si, Ying Shi, Ying Da, white collar, barabbala, YOUNGOR, mite bonwell, good bird, Shaxi casual wear industry leading group and Bosideng.

In addition, the award also includes special awards for international brands, such as Chinese performance, brand image spokesperson, business innovation, international performance of Chinese brands.

Wang Zhuo, Deputy Secretary General of the China clothing association, said that 106 brands were conscientiously involved, 106 judges were careful voting, 63 brands stood out, 17 brands were at the top of the sword, millions of netizens clicked, and 1500 questionnaires showed real, highlighting the objective fairness and perfection of the award mechanism of the annual awards of Chinese clothing brands.

According to the reporter, this year's brand annual award review process continues the previous procedures of initial evaluation, social inspection and final assessment. Meanwhile, the organizing committee also established the concept of "grand jury", that is, local clothing.

The group of Representatives, well-known clothing experts, representatives of the national clothing and business organizations, representatives of the national sales and marketing agencies, representatives of clothing distribution retailers, clothing brand consulting industry experts, apparel and apparel industry media experts, consumer representatives, clothing quality inspection institutions, fashion agencies, and other related people constituted 100 or more people. The jury decided to vote on the judging brands without any distinction. According to the number of votes they were sorted, the top 50 ranked the list of the finalists.

This not only extends the breadth of brand evaluation, but also increases the difficulty of entry.