Welcome To The Era Of Marketing 2 (Next)

Noteworthy points:

Provide valuable products or services: for communicators, the primary reason for their intention to become a disseminator lies in the value of its content to disseminators.

If it doesn't matter, he

Provide information that can be pmitted to others without much effort: that is, the way of communication that needs to be worked out, such as using instant messaging tools.

The scope of information pmission is easy to spread from small to large scale: that is to say, the source of "virus infection" is the starting point to disseminate information quickly.

For example, some famous forums, Tianya, etc.

Or find celebrities as a source of infection, such as the rapid rise of Sina blog, making good use of celebrity eyeball effect.

The use of public enthusiasm and behavior: the most easily aroused enthusiasm for all is nothing more than the topic of publicity. Of course, the topics closely related to each person themselves can also arouse the interest of the communicators. Although giving prizes can attract some people to participate, they are far less likely to be "neutral" and have higher potential of concern.

Carefully select the existing communication network: select advanced communication channels such as network and mobile phone according to the characteristics of the product, so that products and services can be pmitted quickly through the interaction between users.

Help Clinton get

In the Internet era of instant change, technological means make creativity more and more easy to follow, and it is difficult for all creativity to lead a long time.

It takes seven or eight months to incubate creativity, test and revise, and this way of repeated textual research is no longer suitable for this era.

Get through research

At the same time, the rise of some new Internet companies in Silicon Valley has brought some new revelations: Google, video sharing website, a famous search engine company.