How To Improve Website Ranking On Google

One of the most frequently asked questions by webmasters is: how can I improve the ranking of my website on Accessible Search?

At the same time, webmasters will ask a similar but broader question: how can I improve the ranking of my website in Google search?

I am pleased to tell you that there is a way to kill two birds with one stone: you can establish and improve some key website features, such as website navigation, so that it can serve all users, including Google robots.

Here are some tips for your reference.

Ensure that all important contents can be accessed normally.

In order to enable users to get content, we must ensure that these contents are accessible.

Users and search engine robots use hypertext links to get the contents of the page, so the key step is to ensure that all content on your website can be accessed through pure HTML hypertext links, and avoid the key parts of the website being hidden by JavaScript or Flash technologies.

Pure hypertext links refer to links generated by HTML anchor elements.

Next, we want to make sure that all hypertext links to the target, that is, elements, are real URL, rather than an empty, real link action that has been pferred to clicking the trigger controller's link.

In short, the following hypertext links should be avoided.

Product Catalog

We recommend more simple links, such as:

< a href= "http://www.example.com/product-catalog.html" >Product Catalog< / a >

Ensuring readability of content

Only with readability can website content play a role.

Make sure that all the important content on your website is presented in the form of HTML file, and you can get it without evaluating the script of the page.

For Google robots and most unsuspecting users, the contents behind Flash animation and the text generated by executable JavaScript on browser side are still unreadable.

Ensure content is provided to readers in accordance with suitable reading order.

After obtaining readable content, users want to follow up the contents in a logical reading order.

If most of your web site takes a complex multi column layout design, you might as well return to consider how you can achieve the desired results.

For example, the use of deep nested HTML forms makes it difficult for people to associate relevant texts in a logical order.

The same results can be achieved by using CSS and logical and organized elements in HTML.

At the same time, as an additional gain, you will find that your website runs faster and more efficiently.

Add all visual content - no need to worry about repetition!

Letting everyone get your message does not mean that you can "downgrade" the website into the simplest text format.

It's important to repeat your information to the maximum extent, because only in this way can we ensure that the content of the page can help all users.

Here are a few simple suggestions:

Ensure that users can still get pictures that are pmitted through pictures when the picture is missing.

This not only adds appropriate ALT attributes to the relevant pictures, but also ensures that the text around the picture can introduce the background in detail, so that the reader can understand why this picture will appear here. At the same time, give a detailed conclusion of what you expect people to see after this picture.

In short, if you want to make sure everyone knows that the picture is a bridge, then you'd better arrange the words around the picture arched.

Add relevant abstracts and titles, so that readers can get a good overview of information before digging into details.

Add detailed text summaries next to visual images such as data presentation.

Adopting the above suggestions can greatly improve the quality of user login pages.

At the same time, as an additional gain, you will probably be surprised to find that your website has been better indexed.