Clothing Enterprises Spend The Winter With The Help Of Network Marketing

Although I graduated from finance and economics university, I really began to care about the macro economy, or I began to enter the stock market last year.

Last year, the bull market's final madness seemed to be a problem of the whole economy. But by this year, the Great Depression of the global economy has been an indisputable fact.

A large number of small and medium-sized enterprises in Fujian area of Guangdong have closed down, Korean enterprises in Qingdao Yantai have fled a lot, and the manufacturing industry in the Pearl River Delta, represented by the United States, began to lay off a large number of employees. All of these indicate that China's economy is more serious than we think.

As one of the barometers of economic prosperity, the advertising industry is naturally the most sensitive to the economic performance.

As long as the business is in a predicament, the first thing to do is to cut the advertising expenditure and start with the biggest advertising expenses.

A few days ago, I visited a friend who was widely advertised. As one of the biggest agents of CCTV, Guang told the company to undertake a lot of media sales business of CCTV.

During the conversation, friends and I were worried and worried, "after the Olympic Games, we may not be able to get through the day."

From the launch of TV advertising, before the Olympic Games, they have spent almost the budget of advertisers, and many advertisers have already pre paid the advertising budget in advance in 2009.

After the Olympic Games, the advertising budget for the whole 09 years will be reduced much more than that in the first half of 08. The 4A company, represented by strength and power, also expressed the same view.

It can be seen that the overdraft of Olympic marketing expenses and the adjustment of China's economy may cause the entire advertising industry to enter the winter ahead of schedule, especially the traditional media.

Similarly, online advertising, as an integral part of the advertising industry, is also deeply influenced by the economic downturn.

The most obvious is the financial industry.

In 2007, the fund industry invested nearly 200 million yuan in Internet advertising, but 08 years ago, it was not as good as 1/5 last year.

The sharp fall of the stock market has made financial services companies slash advertising budgets, including their own budgetary constraints, and the doubts that advertising can not bring noticeable results.

In addition, the number of new customers in the northern region has been greatly reduced this year, showing that under the tight budget situation, the enthusiasm of advertisers is decreasing because the effect of simple online advertising is not very obvious.

Therefore, the portals who take advertising sales as the main source of profit may be psychologically prepared. If the present situation continues to deteriorate, your days may not be much better.

Now the problem has been very serious, no matter for the enterprise, or for the advertising industry.

In such a predicament, and looking for opportunities to survive in the coming winter, we need to innovate and find new profit models.

The current economic depression can be said to be a struggle against the energy driven economy in the past. If the world wants to continue to develop, it needs to rearrange all the elements of the economy.

The way of circulation, the way of trading and the way of life need to be changed.

And this change is likely to outweigh the challenges for the Internet.

Let's start with a case, VANCL-.

Long Tuo interactive is an agent of vacnl. It can be said that since the beginning of this brand marketing, dragon has been accompanied by its growth.

Today's VACNL is very successful, with sales of around 40 million yuan per month, and 80% of the orders come from the Internet.

It can be said that VANCL is China's first successful breakthrough in the traditional industry sales mode relying on the Internet.

From VANCL, we found that a large number of clothing brands began to try online marketing, and a large number of customers began to ask us how to develop network marketing.

Among them, there are hot pursuit ingredients, but many of the customers we have contacted are garment processing enterprises in the south. They have been doing processing and OEM business for foreign countries. The appreciation of the RMB and the global economic recession have made their survival even more difficult.

When they saw VANCL, they seemed to see the hope of survival. That is to create a new marketing channel through the Internet to digest the capacity and realize the desire to expand domestic demand.

I believe that in a few years' time, when we look back at the development of China's network economy, Ma Yun and Ali will surely go down in history, thinking that they have trained the Chinese people's awareness of Internet consumption and the awareness of e-commerce, laying the foundation for the development of China's network economy. Ma Yun is a pioneer of China's Internet economy.

VANCL is also likely to be included in the annals of the Internet economy. Although it is still very weak and has many problems, it has successfully implemented the mode of network marketing, and has triggered the e-commerce of the entire garment industry. In the future, it will also drive other consumer goods industries to start online marketing and e-commerce, and ultimately realize the growth and development of China's network economy, and at the same time, it also finds new impetus for economic growth.

From the practice of VANCL, Hong Chenghao also felt that the economic and advertising models are changing so that we can not imagine. Recently, I have been thinking about how to pform.

Since the traditional mode of operation and advertising mode are no longer accepted by advertisers, how to make every cent of advertisers produce real value is the problem we need to solve.

Only after network marketing can solve this problem can it become a cotton padded garment in the economic winter and create more opportunities for development for ourselves and enterprises.

Therefore, we are building this network marketing model, and fortunately, there are lots of practice and experience accumulated to support our model. I believe that after the Olympic Games, when the Olympic economic boom and advertising vacuum period begin to come, the advantages of network marketing will gradually emerge.

As a wanderer in the global economic integration, we have nothing but our knowledge and thoughts to live in troubled times.

When winter comes, only those tramps who have found cotton padded clothes can live.

And advertisers are still spreading.