Shenzhen Starts A New Business Mode

In Taobao, sometimes there are accidents.

"I once had a red leather giraffe mobile phone chain, which matches my cell phone, only 10 yuan, and the store outside is 60 yuan," said Xiao Tan, a deep student.

Xiao Tan's "lattice shop" is a new business mode emerging in Shenzhen at the moment.

In the shopping mall of Huaqiang North, we saw that four or five underground shops were opened on the ground floor, and at least 8 grid stores were gathered on Dongmen pedestrian street.

Every checker store has dozens of large and small lattices, and there are many kinds of goods in it.

It includes cosmetics, accessories, handicrafts, clothing, shoes, electronic products such as MP3, MP4, watches, USB and so on.

In addition, some manufacturers put their products in the shop.

"We will feedback the opinions of customers to the manufacturers, and manufacturers will improve the products according to the first-hand information closest to the market."

Lai Bin, general manager of the consignment chain company of Tao you house, said.

"The first grid store in Baoan District was born in January this year."

Lai Bin said that in order to accurately grasp the market, he had investigated the situation of grid stores in the city in late 7.

The current checker shops in Shenzhen are mainly concentrated in many commercial centers, such as Dongmen, Huaqiang North, and other colleges and universities which are mainly student groups.

At present, the total number of the whole city is about 40.

People in the industry say this business model seems more appropriate for female consumers.

Famous brands of perfume, bracelet necklace, cosmetics, trendy socks and shoes are the best sellers.

As long as a small amount of money is paid, anyone can go to work or start a business through a grid store.

According to the introduction, there are many tenants in Shenzhen's checker shops, such as those who have funds to rent the facade, the market makers, and some shop owners.

How much money does a grid store make? Li Nanguo, the owner of the shop in the same city, has calculated an account.

At present, they have 120 lattices in the shop. According to the monthly rent of 150 yuan per grid, they can earn 18000 yuan a month, excluding 3500 yuan store rent, hiring staff costs, utilities and other expenses. The monthly net income is about 8000 yuan.

"As a result of publicity and promotion in the early stage, we have already paid a discount on the rent of the grid, and there are still some rents that are not rented out. Now we earn about 5000 yuan a month. With the gradual improvement of our operation, we expect to reach 10000 yuan per month in the next quarter."

Li Nanguo said.

The owner of the shop made a profit and the tenant also tasted the sweetness.

Xiao Lu, a vocational college student, rented a lattice for socks in the checker shop near her school. She sold all the socks from the east gate at a price of 10 yuan and 5 pairs.

Because of its fashionable style, there is no similar commodity near the school, and students want to go to Dongmen to buy too far away, so even though each pair of socks sells for 8 yuan, there are many students patronizing.

"At present, there are about more than 2000 yuan in sales per month, and I'm going to open another grid."

Xiao Lu said.

Li Nanguo, the manager of the checker shop in the same city, introduces that the income of the shop is mainly derived from the rent of the grid.

The more rented out the grid, the higher the income of checker shops.

It is understood that most of the checker shops are currently using consignment business, tenants and shopkeepers are only a simple rental relationship.

"The biggest fear is that shopkeepers hang the goods aside and do not sell them to customers."

Miss Zhu, who rented a shop selling cosmetics in a grid store in Huaqiang North, gave a general concern.

In order to better attract investment, some of the grid stores have adopted the new mode of commission.

According to Li Nanguo, if a tenant is concerned that the sales profits of his products are lower than the rent, he can not pay the rent, but every shop selling a commodity will receive a certain commission.

"The commission system directly links the interests of the tenants to the interests of the checker shops, and the sales of tenants are good. Our store has a high income. The shopping guide will also push the sales of goods to customers more vigorously."

Li Nanguo said.

"At the beginning of operation, there was a situation that the goods were not promptly lost due to the inventory. All these losses were compensated by the shop.

Now we have begun to try to use computer records, import barcodes, and create websites to make management more convenient and simple.

Li Nanguo said, "we will tell the tenants regularly through the network, and organize activities so that tenants can exchange experiences with each other to provide better services for tenants."