How Do Dealers Make Brand Agents?

However, no one can tell how many brands there are, and no one can tell how much and how much clothing stores have been opened up in the street.

So, for clothing dealers, what is the key to successful brand clothing?

The lecture was unanimously welcomed by many dealers. For this reason, this newspaper specially arranged this lecture to prepare for the readers.

However, at present, the dazzling clothing brands on the market have made dealers feel dizzy. It is not easy to pick out a potential brand that suits them.

Therefore, agents should conduct comprehensive analysis in various aspects when choosing clothing brands.

There are many plates in clothing, which have different development trends in different periods.

For example, the current domestic market, due to the advent of the Beijing Olympic Games, fashion sports clothing is a major trend; for example, children's clothing is also a potential plate.

Dealers must have some understanding of these major trends when choosing brands. Although they do not necessarily choose brands according to fashion trends, they have a holistic grasp of brand trends.

There are great differences between the north and the south of China, and the consumption level and consumption habits of different parts of China are different, which also causes the differences in the market.

Different brands have different markets, and high-end brands are not suitable for all markets. For example, in some economically underdeveloped two or three line markets, it is not appropriate to introduce high-end brands, especially high-end international brands, and are more suitable for introducing some mass brands.

Dealers should take full account of the characteristics of the local market when choosing brands, do a good job of investigation and analysis in advance, understand the income level, consumption habits and market brand distribution rate of local consumers, so as to decide the brand orientation.

It includes investment analysis, investment decisions, brand positioning, and market scope (such as province, market, etc.). If there is no brand operation, dealers should be cautious when choosing brands. The best choice is to choose a company with strong brand management capability, so that it can provide greater support for brand operation. Team analysis shows that a large regional agent (such as provincial level agent) must have its own team, and it is impossible for a person to run the brand. "This also determines your network construction. The network does not mean that there are many people in your stock, but refers to how many distributors have long-term and stable cooperation with you." self analysis

When choosing a brand, dealers should consider whether they have such a network. At the same time, mature brands also value this point when choosing agents.

At present, there are many channels to contact brands, such as attending various kinds of clothing exhibitions, referring to professional media, such as newspapers, magazines, networks, television and so on. At the same time, dealers can also establish contacts with brands through industry organizations and professional information companies.

This link mainly includes the following aspects.

The amount of money invested by the company on the brand you choose should be extended to the level of capital investment. If the enterprise itself does not invest a certain amount of money, and only rely on agents to invest in it, it is not that the company is making the brand, but the dealer is making the brand. The risk is very great. At the same time, when the agent inspects the enterprise, it will often be attracted by their order and the products on the exhibition, but in fact, it represents the strength of the enterprise completely. Any enterprise can find a better product. Therefore, dealers should pass through these factors to explore the brand's deep strength, such as its R & D strength, production mode, network channel, marketing strategy and so on. In this part, many people think that the investigation of the size of the company is the inspection of the company's registered capital, the number of employees, the conditions of office and other hard conditions.