Dealer: How To Make Your Store "Highlight"

As one of the terminal forms, the time of franchised stores is not too late. In recent years, there has been a momentum of rapid development.

At present, many enterprises and many brand stores have been spread all over the city streets, and are becoming a new market trend.

Although stores are springing up like mushrooms, it is easy to find out that different stores and different brand stores perform very differently, from decoration style to business mode.

So, in such a case, the store has to achieve a big breakthrough in sales performance, and the difficulty is relatively large.

For enterprises, the exclusive store takes two functions: image window and sale.

The same is true for dealers, but dealers pay more attention to the improvement of sales performance.

In order to improve sales performance, we must do a good job in marketing work. What we do is to differentiate the marketing work. Since the terminal form has been homogenized, we must try to make some difference in the management characteristics so as to enhance the attractiveness of the franchised stores to consumers, and promote the sales performance of the exclusive stores while doing a good job of image display.

From the consumer's mindset, consumers always like to take the goods directly to the manufacturer when shopping. They think this is the most authentic and the price is the most fair. However, when there are middlemen involved, they feel that there is a price increase in the middle, the price is not favorable enough, or the goods are not reliable enough.

In order to cater to the psychology of consumers, I try to emphasize the taste of the manufacturers in the layout of the stores, and weaken the traces of middlemen.

In particular, some details of the service, for example, the employees wear the same uniform as the manufacturer, wear the same badges as the manufacturers, all the documents and office supplies are marked with the manufacturer's logo, and even the letter paper envelopes used are pferred from the manufacturers. The books on the shelves are placed in the internal journals of the manufacturers. Through such detailed display, the impression that the stores directly belong to the consumers are created.

Since it is the exclusive shop of the manufacturer, in order to increase the authenticity, it is necessary to create an atmosphere related to production, especially to enhance the production process of product characteristics.

For example, the author posted on the wall the brewing process, storage features and related cultural materials of the liquor brand, and scrolls the promotional videos of enterprises, highlighting the production process of the products, making charts and models in a popular and intuitive way, so that consumers can see and feel them intuitively.

In order to maintain market stability and other downstream customers' interests, enterprises do not have much discount to store prices, and there is nothing special about gift stores. Then, only in service promotion, no matter whether they are passers-by on the way (although they are spectators, they will indirectly affect other consumers), or consumers who are in the state of information collection must maintain a consistent attitude towards service as a warm, thoughtful, patient and careful person.

In this respect, the training of employees' awareness of service is very important.

As the service consciousness of employees, it is necessary to form the habit of serving customers. When facing customers, they can make habitual expressions of appropriate attitude and language.

However, it is simple to train employees' sense of service and make them form habits, but without five or six years of training and training, they will not be able to come down.

From the employer's point of view, the cost of training and training is relatively high, and whether it is worth it is often doubted.

There is a shortcut to learn from it. Distributors can directly recruit employees who have such a good sense of service, such as hotel staff. As we all know, the service industry's benchmark is the hotel industry. The hotel has repeatedly stressed that the service is two words. From the day the staff entered the hotel, they had been emphasizing the sense of "service".

Over the past few years, the sense of service of hotel staff has been more thorough. To some extent, it has formed a habit, habit consciousness and behavior. Employees who have the service consciousness foundation have entered into the enterprise, the cost of pformation is low, the acceptance of the service concept is high, and the execution is much smoother.

Although the staff of the hotel lack relevant product knowledge, it can be solved by short-term training.

However, in order to improve the service consciousness of employees through training, it is not enough for a few years.

Good service attitude is the best way to establish word of mouth, and the author also pays special service fees to the staff of the store.

Additional financial support is provided for this service issue.

Judging from the actual effect, this method is very effective.

To tie the service with the job, it is proper for the staff to strengthen their sense of service.

The service needs the staff to mobilize the sentiment, this arouses the sentiment to the staff is a kind of payment, as the boss, must consider to give the staff this kind of payment to give the certain degree economic reward.

The author set up a special allowance for quality service.

As an employee, since there is an extra allowance for the service, it is natural to pay attention to the service attitude and consciousness.

If the employee wants to do a good job in the exclusive store, the dealer boss first completes the service work to the staff.

Employees are the first customers of an enterprise. If they want their employees to serve their customers well, the boss must first serve their employees well.

From the perspective of life, from the emotional point of view, from the perspective of career development, this service consciousness needs to be embodied.

If employees feel the service themselves, they will have a better understanding of what is service and what service can bring.

The exclusive store is only a store. Its influence and ability are limited.

If you want to expand your business, you must learn to cooperate and find some competition with yourself. Script src=>