Brand Should Be Humanistic.

To be able to stand out in many home textile enterprises, Fala, President of the company, believes Jiang Jianhua owes much to the story behind the brand.

Jiang Jianhua recalls.

In 1986, Jiang Jianhua, who graduated from high school for more than 4 years, lost his iron rice bowl and took the first step in starting a business.

From selling small household appliances to operating video game halls, making hardware, and then seeing the Huangyan cloth factory in Luqiao's market department in 1989, Jiang Jianhua, who dares to "eat his head", stumbles, but never loses his confidence in starting a business.

From 1990 to 1995, Jiang Jianhua became the most prosperous bedding wholesaler in Luqiao's small commodity market.

In 1999, in the process of acting on the "bedding Fala" bedding, Jiang Jianhua, with his keen sense of many years of operating bed products, believed that the Taiwanese had a "heavy and no weight" problem in running "Fala".

Jiang Jianhua firmly believed.

As a result, he bought almost all the family property and bought the brand name of "love Fala". At the same time, he bought the research and design of the Taiwanese at high price, and moved all the employees and equipment of Fala company in Dongguan, Guangdong to Luqiao.

"In September 1999, we officially renamed the original Taizhou Ya Bao bedroom decoration Co., Ltd. to be the Taizhou Fala bedding Decoration Co., Ltd."

Jiang Jianhua, who married a beautiful woman, suddenly attracted the attention of the entire bedroom industry.

Jiang Jianhua is proud of his product.

Different from the traditional design idea of quilt cover and quilt, these beddings are hand studded with glittering natural diamonds and other ornaments, showing their elegance and magnificence.

Jiang Jianhua has visited many developed areas of home textile production in Guangdong and Shanghai many times, and excavated the talents of home textile design with sincerity.

In a short span of a year, Fala set up his own R & D center, production workshop and sales network.

Jiang Jianhua concluded.

At present, there are more than 300 employees in Fala company, of whom 60 are technical personnel.

Because of the strong technical force, the company has developed nearly 10 varieties of 10 series, including packages, single pieces, hotel accessories, etc., to ensure that the company's product style and quality are closely following the trend of international home textiles.

Over the past few years, Fala has implemented the nationwide chain sales mode and established one or two or three types of market, which is rarely seen in the bed products industry at that time.

In 2002, Fala set up the first "fancy Fala" store in Luqiao. In the same year, it established the first city store outside Wenzhou, and in 2003, it established the first exclusive store outside Guiyang.

At present, Fala company has set up more than 120 special stores, shopping malls, special halls, etc. in more than 20 provinces, municipalities and autonomous regions of the country.

Jiang Jianhua has come up with a basic principle of Fala's company.

Decades ago, Fala, the daughter of Holland businessman Waals, was seriously ill in the current Taiwan city of Hong Shui Mao. She was rescued by Chen Yu Yuan, a fisherman. The two young men fell in love with each other.

For various reasons, they could not be together. Chen Yuyuan, who was disheartened, set up his own workshop in Nanyang with his own textile technology. He named his brand "love Fala".

"Love Fala" expresses the good wish that "lovers will get married".

The love story it conveys has gone beyond the product itself and has certain social significance in some sense.

In fact, when Jiang Jianhua talks about this love story at home textile industry summit and other important occasions, it always resonates with everyone.