Quanzhou Footwear Industry "Curve" Connecting Olympic Business Opportunities

Beijing Olympic shooting hall, Beijing Olympic Tennis Hall, Wukesong Basketball Hall......

In the construction of Beijing Olympic venues, many buildings were marked with Quanzhou marks; Wang Hao, Xiao Qin, Zhang Yining, Yang Wenjun...

These Chinese sports stars who are familiar with each other as the product spokesmen of Quanzhou's famous enterprises play the games.

With the curtain call of the 1 billion 300 million people's efforts to create the Beijing Olympic Games, the Olympic Games became the focus of world attention during the 16 days of the Olympic Games.

However, for Quanzhou, the Olympic Games is not just a competition. Its coming and going will have a great impact on the local economic life. The new brand strategy of Quanzhou enterprises will also start.

Olympic Architecture hits Quanzhou brand

For the Quanzhou building materials industry, the Olympic Games is a new turning point.

The opportunities brought by the Olympic Games are not limited to only 16 days. The building materials made in Quanzhou are kept in the Olympic Architecture for a long time. The Olympic values and business opportunities will continue in the post Olympic era, which will bring valuable wealth to the building materials industry in Quanzhou.

The origin of 2001:

Bai Jia Quan goes to Beijing to find Olympic business opportunities

After the successful bid of Beijing's Olympic bid, Minnan building materials first market and Quanzhou Stone Industry Association held a large-scale Quanzhou stone recommendation meeting in Beijing to create momentum and win the Olympic Games in the national stone industry.

In from September 19 to 22, 2002, 111 enterprises in Quanzhou appeared in Beijing, looking for business opportunities in the Olympic Games, and preempted a large piece of the "big cake" of the "Olympic economy".

In that event, a total of 6 investment projects were signed by Quanzhou enterprises. The investment amount was 1 billion 376 million yuan, the retail sales amount was 2 million 139 thousand and 500 yuan, and the contracted amount of trade items amounted to 466 million yuan, and stone was the main force among them.

According to the person in charge of the first market of Minnan building materials, according to incomplete statistics, in order to seize the Olympic business opportunities, more than 50 large scale stone enterprises in Quanzhou have set up branch offices (offices, distribution points, etc.) in Beijing as a bridgehead to enter the Beijing Olympic Games.

With the efforts of Quanzhou stone people, Jinjiang's 603# stone has been designated as a dedicated stone for Beijing Olympic Games. In the bidding for building materials of several stadiums in Beijing 2008 Olympic Games, Nanan stone has become one of the main stone entries.

2004:

Quanzhou building materials "add bricks and mortar to Olympic Architecture"

After the Athens Olympic Games, the footsteps of the Beijing Olympic Games are getting closer and closer.

In the past 4 years, a large number of Olympic venues and facilities have been built in Beijing. Unprecedented opportunities for infrastructure and venue construction have created tremendous business opportunities. It is a huge platform and opportunity for Quanzhou enterprises, especially the stone industry, to enter the Beijing Olympic Games.

From now on, the key to achieving good performance in Quanzhou Olympic Games is the brand.

The brand names of the Quanzhou Olympic venues are all "Chinese famous trademarks" or "Chinese famous brands".

Many honors have been obtained in the industry and have good reputation.

The acquisition of Quanzhou brand is based on quality.

In 2007, brilliant plumbing products were designated as special products by the National Olympic Sports Center.

The center is also responsible for the 4 major and 6 minor events of the 2008 Olympic Games.

Athletes from all countries competing in the National Olympic Sports Center will have close contact with Quanzhou plumbing products.

At the same time, the Olympic Sports Center will use brilliant plumbing products in the construction of any project in any part of the country.

Similar to the stone industry, Quanzhou ceramic industry, which belongs to the Quanzhou building materials camp, is also actively seeking opportunities to debut at the Beijing Olympic Games.

In the field of outer wall tiles, Quanzhou's external wall brick production enterprises, with their traditional technological advantages, have brought their advantages in the sales channels to the extreme, and have won a "cup of tea" in the fierce competition with Foshan, Tangshan and foreign ceramic brands.

In 2005, Jinjiang Tengda ceramic became the only supplier of external wall tiles in Beijing Olympic village. Besides, it also provided ceramic tile for Beijing Olympic shooting hall, Beijing Olympic Tennis Hall and Beijing Olympic doping control center.

Upgrade 2008:

Many of the "Green Olympics" are made in Quanzhou.

Starting from the bidding work of several Olympic projects, such as "bird nest", Olympic Village and national stadium, I will organize the enterprises to enter the Beijing Exhibition.

After a few days' exhibition, Quanzhou enterprises signed an intention contract worth 466 million yuan.

Among them, the stone industry has the most benefit. Only the Xishi group has taken the order of about 30000000 yuan in one breath. The Olympic project is the Wukesong Basketball Hall and Wanxin Hotel.

The Wukesong basketball hall is the venue for the Beijing Olympic basketball games. The total area is 168 thousand square meters, which can accommodate 18 thousand spectators. Wanxin Hotel is a designated hotel in the Beijing Olympic Games. The two large buildings are made of Quanzhou stone.

Besides the stream stone group, other stone enterprises such as Ruifa stone and Dongsheng stone industry in Quanzhou also participated in the construction of the Olympic venues.

It is understood that in the Olympic project, Fujian's stone supply accounts for 6 of the Olympic stone demand.

Most of them are provided by Quanzhou stone enterprises.

According to an industry insider, "if you walk or walk slowly in any Olympic Stadium, the floor under your feet may be made by Quanzhou people."

Since 2001, stone enterprises in Quanzhou have established a sound distribution network throughout the country in the past seven years. The industry believes that the Beijing Olympics is not only a huge business opportunity for the Quanzhou stone industry, but also a great opportunity for enterprises to become bigger and stronger and upgrade their products, and promote the historical pformation of industrial pformation and upgrading.

The Beijing Olympics is a "Green Olympics". The green environmental indicators are used as an important reference for engineering bidding.

This is undoubtedly a high threshold for many small and medium-sized stone enterprises in Quanzhou.

From the perspective of the development practice of the Olympic economy, many small and medium-sized enterprises rely on the Olympic Games to rise suddenly and become famous overnight.

In the face of the opportunities of the "Olympic economy", SMEs in Quanzhou have a unique advantage in a sense, especially in the field of stone, which will bring a large number of market opportunities to SMEs. The key to the development opportunities lies in the creativity and utilization of business opportunities and the development and upgrading of products and brands.

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