Nine Functions Boost The Upgrading Of Clothing And Apparel Industry In Northeast Asia
Shenyang international garment city will set up 9 major functional service centers, such as information consulting service, product R & D design, product quality testing, product exhibition and communication, fashion trend publishing, e-commerce, education and training services. At the same time, it attracts large numbers of well-known textile and garment enterprises, institutions and designers at home and abroad to gather in Shenyang to promote the development of textile and garment industry in Shenyang and Northeast China, and achieve industrial upgrading.
1, building e-commerce information distribution center
Set up an e-commerce center for garment trading, integrating information, communication, communication and trade as a whole to provide customers with wide space for sale, trade and purchase. Highlighting the unique functions of the "international clothing city", releasing industry development information, paying attention to domestic and international economic trends, achieving boundless communication, carrying out online pactions, reducing operating costs, displaying corporate brand image and enhancing core competitiveness.
2. Set up northeast Asia Fashion Exhibition Service Center.
Shenyang international garment city will also plan the largest clothing and apparel Expo Center in Northeast Asia, and become a famous international clothing and accessories exhibition center. It will be frequent exhibitions both at home and abroad, and overseas buyers will gather. Domestic enterprises make full use of the exhibition platform of Northeast Asia clothing and clothing exhibition center to expand the international market, and promote the extensive cooperation between Shenyang and other domestic and foreign brand manufacturers. Mainland manufacturers can sell products to international buyers through the international trade exhibition held at the "clothing Expo Center", and conduct multi-channel and all-round cooperation with businessmen from all over the country and around the world, such as manufacturers, franchisees, agents, wholesalers, retail stores, etc., so as to integrate into the international market faster, and expand the larger market of overseas textile and garment enterprises and domestic counterparts in Northeast China.
3, establish Northeast Asian clothing culture exchange center
Shenyang International Garment City has a forward-looking vision, ahead strategy and unprecedented handwriting. After the construction of the garment city, it will become one of the largest apparel exchange platforms in Northeast Asia, attracting a large number of well-known industry groups at home and abroad to gather in Shenyang, bringing the latest concept of clothing culture at home and abroad, thus speeding up the process of Shenyang becoming the "fashion capital of the world". Through the exchange of information with France, Italy, the United States, Russia, Japan, Korea and other countries and Hong Kong, Macao and Taiwan in China, the introduction of advanced ideas and representative works from abroad has made Shenyang a truly "fashionable world" and promoted Shenyang to the world.
4. Construction of textile fiber research achievements pformation and exchange center.
In view of the weakness of the research and development strength of domestic textile fiber, the low investment in late development and the lack of innovation in products, Shenyang international garment city will jointly organize experts and scholars from universities and research institutes to study and develop the forefront issues of the industry, so as to provide technical support for the overall development of China's textile and fiber industry. Through expert research and development of universal standards and requirements of ecological textiles and green products and sharing, on the one hand, can meet the domestic and foreign products to enhance the market competitiveness requirements, on the other hand, can also achieve the rational use of resources, realize the industry cost minimization.
5, conform to the international fashion and popular interpretation center.
Fashion designers and models are inextricably linked. The perfect interpretation of the model can make the designer's idea, thought and style refined. The international fashion model management center established by the project can not only bring the best domestic clothing to the international market, but also introduce the best international models to China and absorb the fashion elements and essence of the international fashion industry. The project will establish strategic cooperation with domestic and foreign fashion forecasting experts and famous visual agencies for a long time to forecast and release the latest fashion elements such as fashion colors, fabrics, styles and so on at the fastest speed, so that the product launches designed by the "international clothing city" designer studio will be in line with international standards and always take the forefront of the trend.
6, build northeast clothing trade logistics distribution center
The project is located in the main road of Shenyang, which is East and West, which is north main road. After the completion of the Shenyang International Garment City, there will be a large number of merchants, rich commodities and various categories, with a daily volume of hundreds of thousands of passengers. The construction of the project will not only enhance the brand image booster of the Northeast textile and clothing, but also become the fashion castle and fortune home of the textile and garment industry with rich brand resources, fashionable and fashionable, competitive price, convenient online pactions, smooth logistics and trade, and economical operation cost.
7. Set up training centers for garment manufacturers' management, operation and production personnel.
The clothing industry is a fashionable industry and a changing industry. It is a beautiful visual display, fostering and upgrading professional talents in the textile and garment industry, and accepting the advanced design concepts, enterprise culture, production technology, management mode, sales and marketing, channel construction and brand promotion, so as to promote the improvement of the core competitiveness of the domestic textile and garment enterprises. Shenyang international garment city will rely on the influence of the textile and garment industry association to give full play to the industry, the government and the chamber of Commerce.
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