How To Be A Successful Clothing Brand Agent

With the deepening of fashion industry's fashion, people's demand for clothing is no longer only about "good quality and low price", but also needs to be satisfied in taste, taste and spirit.

Clothing brand has become the symbol of people's professional characteristics, life taste and status status, and has become the "no name card" of modern people.

Brand is also a passport to the clothing market.

"Suddenly, like a spring breeze, thousands of trees and pear blossoms", clothing brands mushroomed like mushrooms since the early 90s.

The original clothing wholesalers also gradually become brand agents.

Why should a wholesaler turn into an agent?

The so-called "artificial benefit and something" is, of course, profit driven.

In essence, it is also the market advantage of brand franchising.

A large number of facts have proved that the wholesale market is not only a brand agent, but also a risk factor, a profit margin and a market competition ratio. Besides, from the analysis of the macro industry development trend, the wholesale market is already near the sunset, while engaging in the franchise brand agent is the golden road of clothing sellers.

Many economists have written books and do a lot of analysis and demonstration.

Since the brand agent is profitable and has a future, how can we become a successful brand agent?

To put it simply, we need to wait for action and do what we can.

The so-called "machine" and "force" is a prerequisite for successful brand agent.

Most of the fashion brands nowadays are franchised business models, and franchising is the most successful marketing mode nowadays.

Therefore, the most important thing for agents to do well in brand agency is to understand the rules of franchising.

The core of franchise is unification, which is a copy process of a successful mode.

Agents are not only goods, but the whole mode, including brand logo, shop name, trademark, operation standard, product and service quality standard, business policy and so on.

And this whole mode is the successful mode of headquarters, which has been proved by practice for a long time and has absolute scientific and market advantages.

If the agent can not understand and carry out the essence and requirements of the mode, the market advantage of the mode can not be reflected. The brand that your agent is good is difficult to make money, not to mention the multi brand agent. It is like raising several "black sheep".

Therefore, after selecting the agent's brand, agents must thoroughly and conscientiously understand the business models, business philosophy, brand culture, brand characteristics and market positioning of the headquarters, strictly carry out and disseminate the market in accordance with the principle of "unification", and ensure that the market of the area is consistent with the requirements of the headquarters at any cost, so that you can get rid of the resources of the brand and make the brand your Qian Shu.

Of course, understanding franchising is only a preliminary idea, and more importantly, execution.

Whether it is the unification of "store side" or "nanny" terminal maintenance, you must have a strong organization and team to carry out it.

This requires agents to carry out "company operation". We must establish a sound operation institution and train a comprehensive and professional marketing team to truly undertake the construction and maintenance of terminal network, ensure the healthy and healthy development of terminal network, and maximize the efficiency of brand marketing.

The so-called maintenance service means that the provincial agents must actively assist and urge the terminal to fully implement the marketing mode of franchised brand monopoly, strictly abide by the "unification" principle of concession, keep the communication and communication with the terminals, help solve the practical difficulties of the terminal in time, accurately grasp the characteristics of the mixed market state of the perceptual and rational, and guide the terminal to make full use of the resources and advantages of the brand monopoly so as to strive for the largest market share.

Only in this way can the terminal realize the charm of the brand monopoly profit mode, consciously maintain the terminal franchising route, and faithfully unite with your brand.

In addition, you should master several basic qualities.

First, scientifically and rationally plan and develop the market.

Some agents pursue the number of franchisees unilaterally, blindly expand, blindly pursue the level of growth in performance (that is, the growth of the total performance of the province) without considering the vertical growth of single store performance.

As a result, the sales terminals were disorganized and mixed.

Over the past few years, efforts have taken a lot, and three or two have been shrinking.

This is called quick success and instant benefit, killing the goose that lays the golden eggs, leaving no trail behind.

This kind of person lacks the global vision and long-term vision of the market, and does not have a systematic marketing strategy.

After choosing the brand to join, the agent should first understand the business model, business philosophy, brand culture, brand characteristics and brand positioning of the market. Then, according to the exact information, strategic planning for the market will be conducted.

Just as the general of the battlefield is planning to seize the territory, we must formulate a strategy for overall and long-term development.

With a good construction strategy, merchants will be able to get married in an orderly way.

Merchants must join in quality control, choose franchisees strictly, do not rush for quick gains and instant benefits, and breed trouble for themselves.

After completing the investment, we must track and maintain in time, supervise and urge the terminal to strictly implement the mode of franchising.

Some agents only plan for the first time and think that when the terminal is opened, everything will be all right, and then they will be able to catch the profits. So they will not ignore it and let the franchisees play it by themselves. As a result, we can see the hard laid network, selling the dog meat and selling the red flag to the eight nation allied forces.

Some agents, in order to unilaterally pursue the sales volume in front of them, turn a blind eye to each other.

Let alone image unification, even brand monopolization can not be guaranteed.

In this way, there is no essential difference between selling goods and wholesaling, and the brand appeal that the headquarters has worked hard to shape is gradually reduced in the local market, and the market advantage of franchised brand monopoly is gone.

Not only has a serious impact on the brand.