Summit Forum: Debate On The Development Strategy Of Men's Clothing Industry

With the deepening of global economic integration, China's men's clothing has been developing rapidly for twenty years, and is entering the critical period of industrial pformation and upgrading.

Especially since 2008, the impact of the global financial turmoil on clothing exports has become more apparent, and the rising costs of new labor contract law and other adverse factors have made the survival environment of garment enterprises more severe.

Under such a macro trend of crisis and pition, what opportunities and challenges will the men's clothing industry in the process of upgrading face?

The forum was hosted by the economic daily newspaper group's clothing newspaper, the Changshou City people's Government of Jiangsu, and co sponsored by Changshu garment city of China, and was strongly supported by China Textile Industry Association, China Federation of Commerce and China Apparel Association.

More than 300 leaders and relevant government officials from the textile and garment industry, commercial circulation sector, famous brand experts and industry elite gathered at the Changshou City International Convention and Exhibition Center to explore the development plan of China's men's clothing industry under the new economic environment.

Bathed in the spring breeze of reform and opening up, China's men's clothing industry started from the "three to one complement" processing, and entered the vigorous development period in 1990s. The men's and garment processing enterprises of large and small scale were springing up all over the country.

After entering the new century, the diversified industrial structure focusing on brand management has gradually taken shape. Not only has a large number of famous men's wear brands such as YOUNGOR, Shanshan, reporting birds, and seven wolves emerging, but also the huge men's clothing industrial clusters such as Ningbo, Wenzhou and Quanzhou have emerged.

However, despite the strong foundation for the development of men's clothing industry, the lack of innovation motive force, the hollow of brand value and the lack of international discourse power are still the realistic proposition that industry and enterprises must face at this stage.

2008 China Men's clothing industry upgrading forum is being launched as the theme.

Topics include: what opportunities and risks will the economic slowdown bring to the men's clothing industry?

What changes have taken place in the sales pattern of men's clothing terminal?

In the next ten years, will China menswear get the era of brand consumption?

Wang Yao, Deputy Secretary General of the China Federation of Commerce and deputy director of the China national business confidence center, analyzed the latest situation of the men's wear sales market. Xi Xi, general manager of the color sheep industry of Heng Yuan Xiang group, discussed the brand concept in depth. The famous planner Wang Weixing analyzed the possible problems and coping strategies of men's clothing enterprises through the sand table romance, and Peng Guifu, executive vice president of the China Textile Business Association, shared with the industry the latest developments in expanding the domestic demand market.

In addition, when the forum was held at the Ninth China Jiangsu (Changshu) costumes fair, Pan Yunlai, director of the Changshu Garment City Management Committee, said that the wonderful presentation of different viewpoints from all walks of life is bound to play an active role in promoting the growth of Changshu menswear brand in the international market.

Public information shows that Changshu has more than 4500 men's clothing manufacturers, and there are more than 10000 men's wear shops in Changshu clothing city.

As a new and rising menswear industrial cluster, Changshu is gradually becoming the largest menswear distribution center in China.

After years of exploration and development, Changshu men's clothing industry has accumulated strong comprehensive strength, and at the same time gathered excellent resources in every link of the industrial chain and commercial circulation, and a map of men's clothing industry pformation is quietly forming.

If that is the case, it will be the sorrow of a country and a nation.

Peng Guifu, executive vice president of China Textile Business Association

He said that the business owners here may be in a heavy mood because everyone mentioned how to "winter".

Peng Guifu stressed that on the third Plenary Session of the 17th CPC Central Committee, the state side concerned has proposed that expanding domestic demand, especially the demand for consumer goods, is crucial.

"At present, the major ministries and commissions are discussing measures and policies to expand domestic demand."

He said that investment, exports and domestic demand are the three carriages that drive the growth of the country's economy. The contribution rate of investment and exports has always been greater than domestic demand. This year, domestic demand has made the leading contribution to the national economy for the first time.

Meanwhile, last year to the first 3 of this year