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    The New Policy Calls For Warm Clothes And Enterprises Should Practice In Winter.

    2008/11/25 11:32:00 26

    New Policy Enterprises

    Recently, Wang Jinfei, chairman of Jiangsu golden Feida garment company, has been surprised.

    As a group of small and medium-sized garment processing enterprises suffered from economic "cold current", some foreign customers turned to find the garment enterprises located in Nantong, and the number of foreign trade orders increased significantly.

    A few million yuan a year for fabric design and research funding, many colleagues have ridiculed Kim Fei Da "stupid, do not know how to live".

    "Now it seems that this step is in the right direction. By designing fabrics, we can improve supply chain management and have autonomy."

    Wang Jinfei sighed.

    Kim Feida is not an industry with two of the regulatory modules, but it maintains an average annual revenue growth of 40%.

    This year, we can successfully break through in the predicament, which proves that the pformation and upgrading of the textile industry can only bring new life.

    The export growth of China's textile and clothing industry has been slowing down due to the slowdown in international demand, the continued appreciation of the RMB against the US dollar, the rising cost of comprehensive factors, the increasing threshold of processing trade and the tight financing environment of enterprises.

    From 1 to August, China's textile and apparel exports were US $119 billion, an increase of 9.2% over the same period last year, an increase of over 10 percentage points over the same period last year.

    At present, the export orders of 90% textile enterprises in China have fallen by more than 10%, and some enterprises even have no single connection.

    The textile industry has entered the "winter". Many textile enterprises are looking forward to the government's greater efforts to help.

    However, if enterprises always rely on national policy support instead of thinking about independent innovation and industrial pformation, there will be no way out.

    This "winter" is really tough, but the fundamental reason for the failure of some enterprises lies in the lack of core competitiveness, and still relies on the extensive operation mode of "multi quantity and low price".

    Enterprises lacking core competitiveness can not resist the risk of market fluctuation, let alone market dominance and bargaining power.

    In fact, the advent of "winter" has increased the difficulties of enterprises, but also provided impetus for the pformation and upgrading of enterprises.

    Textile enterprises only need to step up "winter training" to strengthen their health and enhance their ability to keep out the cold before they can "winter" safely.

    Over the past decades, the demand for subsistence and consumption and the process of industrialization have created a large number of garment enterprises dominated by OEM in China.

    Some of these enterprises are unable to continue in this round of severe cold, but there are also a number of new enterprises and industrial gathering areas with economic strength, industrial characteristics and resources integration capability, because "go ahead" and "scenery is good here".

    Whether it is "Zhejiang yarn making experts do not make textile complex" of Shandong Huafu, its own brand profit margin is 30% higher than the OEM products, such as Shandong Ruyi large enterprises, or like hundreds of design patents into the high-end market in Europe and the United States high-end rainbow market printing and dyeing and other small and medium enterprises, in the "winter training" shows great potential for development, to prove to the peers the pformation and upgrading of the superiority and urgency.

    Those companies that are still in wait-and-see should join the "winter training" team as early as possible, and exchange new skills with hard work for new students?

    The recent policy of "warm air" has undoubtedly created new favorable opportunities for industrial upgrading and enterprise pformation.

    Whether the export tax rebate rate increases, SME loans or value-added tax pformation, these preferential policies can not only reduce the burden on enterprises, ease financial pressure, but also greatly reduce the cost of technological pformation of enterprises.

    The intensive growth mode of low input, low consumption and high added value depends on the progress of science and technology and brand contribution.

    Preferential policies are only warm clothing in winter, and textile industry will depend on internal strength after winter.

    The era of brand management, which is based on processing, design research and development, and marketing service, is coming. Enterprises that insist on "winter training" will usher in a warmer spring earlier.

     

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