World Clothing Ushering In The Trend Of Chinese Style

"Chinese clothing has long been affecting the world." Ma Jiucheng, an associate professor of the fashion media and Clothing History Department of Beijing Institute Of Fashion Technology, responded to the fashion trend of fashion industry in recent years.

     中國(guó)元素被世界關(guān)注

The 2000 scenery in Cannes has brought the cheongsam popular. In 2001, at the APEC meeting of the Shanghai Asia Pacific Economic Cooperation, the leaders dressed in Tang costumes made the Tang costume the fashion keyword of the year. "The Chinese wind" has also fallen into the world famous brands with some fashionable details: Alessandro DellAcqua's Chinese collar collar jacket, Deras Vannorton's flower and bamboo pattern, CELINE dress's bright purple red tone, Versace lace sandals and black tassels hung on Dior high heels.

"As early as the 70s and 80s of last century, designers had done the fashion exhibition of" Chinese style ". Chinese elements such as standing collar and embroidery have been influencing the fashion industry. " Ma Jiu Cheng said. Chinese elements, in western fashion design, are mainly manifested in the form of collar, buckle and Ruyi knot; the color is red, red and green, especially red; the most typical use of silk is silk, and in the eyes of Westerners, silk is Oriental and Chinese. "But very special, a little bit can be seen in China, or the link and standing collar." Ma Jiu Cheng said, "the use of Chanel collar and buttons is the most widely used."

Ma Jiucheng said that European designers began to embody Chinese elements in their works in the 80s of last century, and by 90s, there are more and more Chinese elements in their works. In recent years, the world's leading brands are increasingly citing Chinese elements to hold a special press conference in China.

     原創(chuàng)設(shè)計(jì)展露世界T臺(tái)

In October 1, 2006, Chinese designer Xie Feng's fashion brand JEFEN took the "gate" as the theme to attend the Paris advanced clothing week. This is the opening show of the Paris fashion week. It is also the first time that the Chinese fashion designer brand has been officially included in the international top fashion week. To this end, Xie Feng was named "the most courageous Chinese designer of the year" by fashion COSMO. At the end of February 2007, Xie Feng took the "road" as the theme and successfully held the JEFEN2007 autumn and winter advanced clothing conference in Paris, and was the first to enter the international fashion circulation channel. In 2003, Wu Xuekai and other six Chinese new designers went to Paris to hold a fashion China Fashion Exhibition of contemporary Chinese outstanding fashion designers.

In recent years, more and more Chinese designers have come out of the country, revealing the inspiration of Chinese designers on the world fashion T, showing the design concept of Chinese designers.

China's design has gone out of its infancy and has entered the stage of maturity. Ma Jiucheng believes that China is just like Japan's economic development in the 70s of last century, and the discourse power of economy and the right to speak culture are getting bigger and bigger. "Clothing is culture, culture is based on economy, and China's comprehensive national strength has been raised, so that it can make its own voice", which determines that Chinese clothing has begun to have its own voice to the world fashion industry. The designers who go abroad are learning western advanced design concepts and marketing concepts, but they are still Chinese traditional things. "One look is the charm of China, very unique". This is also the reason why Chinese design can rise in the world fashion industry.

     還需要更多的創(chuàng)新

"Fashion is an art, and Chinese clothing is still lacking in romance and sentiment. Too much rule is impossible." Ma Jiucheng believes that the lack of innovation, breakthroughs, sticking to rules, it is impossible to cultivate top designers. Technically mature, learning western style romantic clothing is only a form of progress, but without real romance, there can be no real art. The golden mean is not conducive to the formation of romance. But in other words, it is the core of Chinese culture that has Chinese special elements and charm. Chinese Romanticism is implicit, but the performance of fashion needs bold, which is a more contradictory place.

In addition, China's clothing industrialization is not enough, upstream to downstream, service feedback and information transmission are not enough, so often reflects the industry's response is not sensitive.

China's clothing industry is in an era of transformation and rising. "It's hard to achieve free and easy reception now, with both traditional features and romantic fashion in the West." Ma said that "the right to speak in fashion is still in the hands of Europeans, and the rules are made by them."

Relaxation of policies and economic development