Interpretation Of 08 Chinese Clothing Industry Keywords

　　2008年的日歷悄然翻過，2009年的大幕已經開啟。

But, suddenly looking back, for the textile and garment industry, this year, from the beginning, the shadow of "loss" always lingers.

In this year, the textile and garment industry's two digit growth trend in the first few years of foreign trade has been on the decline all the way. In this year, the RMB has gone all the way to the dollar exchange rate, and has historically broken seven into six. In this year, the new labor contract law solved the problem of cheap labor for the first time, but also made the industry enterprises complain incessantly. In the same year, the financial crisis followed the economic development law strictly, swept across Europe and the United States, and finally spread to the emerging economies.

As an industry media reporter, in every interview, we can clearly sense the footprint, comfort, sweat, harvest, regret, loss, distress, frustration or pain of the industry, enterprises and entrepreneurs. Perhaps these can not express the operation and survival of the industry and practitioners.

Now, we try to see and explain what factors and events influenced the process of this industry and promoted its growth through our combing.

Key words: RMB appreciation

Interpretation: since the beginning of 2008, the appreciation rate of RMB has accelerated against the US dollar. In April 10th, the central parity of RMB against the US dollar appreciated for the first time, breaking seven into six.

The cumulative appreciation in the first half of 2008 amounted to 6.1%, close to the 6.9% appreciation in 2007.

The appreciation of RMB has weakened the comparative advantage of China's textile and garment industry and reduced the competitiveness of its products, especially the garment export enterprises at the end of the industrial chain.

Statistics show that every 1% appreciation of the renminbi, the overall damage to the clothing industry is 6.18% of the industry's profits.

The pressure of export enterprises is increasing, and a large number of export and foreign textile enterprises are closing down in coastal areas.

Key words: export tax rebate

Interpretation: to alleviate China's trade surplus and reduce export tax rebates, it has become one of the necessary means.

In June 18, 2007, the Circular of the Ministry of Finance and the State Administration of Taxation on lowering the export tax rebates for some commodities stipulates that the export tax rebate policy for some commodities should be adjusted from July 1, 2007 onwards.

Among them, the export tax rebate rate of clothing was reduced to 11%, viscose fiber down to 5%.

At this point, the export rebate rate of textile and garment export products except viscose fiber is 11%, while viscose fiber is reduced from 13% to 5%.

This has led many small and medium enterprises that relied on export tax rebates to gain meager profits.

Exports continued to fall, the industry boom declined, the industry deficit area further increased.

In order to curb the deterioration of the situation, in July 31, 2008, the government raised the export rebate rate from 11% to 13%, and then raised to 14% in October 21st.

Affected by this, many textile enterprises have doubled their confidence, so that they can see the hope again.

　　關鍵詞：新勞動合同法

Interpretation: the new labor contract law, which began in January 1, 2008, has ended the era of "low labor cost", which has always been competitive with low labor costs.

The new law stipulates that enterprises pay social security and pay overtime wages, which directly leads to the rising cost of labor in textile enterprises.

Data show that the labor cost of textile enterprises has increased by 20% to 30%.

In addition, the implementation of the new law has greatly increased the potential risks of labor disputes. Compared with the laws in the past, the new labor contract law has made more stringent legal norms in terms of the scope of application, staff participation in the decision-making of enterprises' rules and regulations, the period of use, the factual labor relations, the duration of labor contracts, the dissolution of labor contracts, layoffs and economic compensation.

This has a short-term and long-term impact on the textile industry with 20 million industry workers.

　　關鍵詞：北京奧運會

Interpretation: the Chinese Olympic dream of 100 years was finally realized on August 8, 2008, and the Beijing Olympic Games was held successfully.

Textile and garment enterprises did not easily miss the Olympic marketing feast.

From the beginning of the Olympic sponsorship competition, to the subsequent various media advertising bombing and propaganda war, the industry and enterprises do not slack off.

Finally, Shanghai's old brand Heng Yuan Xiang has become one of the ten sponsors. Lining, the sports brand of Beijing, has made every effort to make the best of the world.

The Olympic Games is not only a classroom for Chinese clothing enterprises and brands to learn and exercise, but also an international arena for displaying the image and strength of Chinese clothing brands from all over the world.

At the Beijing Olympic Games, people saw the colorful and gorgeous Chinese clothing.

Interpretation: the financial crisis triggered by the United States in August of 2008 swept the globe. The textile and garment industry has become one of the most influential entities in the real economy in China.

The international financial crisis has exacerbated the reality of China's textile and garment industry, which is in the throes of pformation and upgrading.

The Chinese textile and garment industry, which has always been strong, has seen more obvious signs of recession. On the one hand, the market demand of the major importing countries has shrunk and purchasing power has declined; on the other hand, some overseas major customers will shift their orders to Southeast Asian countries with cheaper prices.

China's small profit garment industry is facing more severe challenges.

The adjustment of industrial structure, the change of sales channel strategy and the upgrading of industry have not wait for us.

　　關鍵詞：網絡直銷

Interpretation: Although the rise of websites such as Taobao, pat and so on has made the online sale of clothes become commonplace, it is the PPG's deified rise that really leads the network direct selling to the clothing industry.

With the growing maturity of the basic environment of e-commerce in China, the business mode of direct selling in apparel industry has been pformed from the original concept to a business form with a clear profit pattern.

Because of this, the clothing industry B2C once fell into the mistake of price war and advertising war? Script src=>