China'S Online Shopping Craze Is The Most Popular Clothing And Electronic Product.

Sun Xiaojuan, a young teacher in a middle school in Shaoxing, Zhejiang, bought 5 pairs of sports shirts of the same brand in a shop several days in Taobao, the largest shopping website in Asia.

Under the influence of the financial crisis, many mainland Chinese netizens are turning to online shopping.

Taobao, the largest Internet retailer in Asia, said that in 2008, Taobao's total paction volume reached 99 billion 960 million yuan (RMB, the same below), compared with 43 billion 300 million yuan in 2007, an increase of 131%, accounting for 1% of the total retail sales of China's consumer goods.

This data is equivalent to that in 2008, each Chinese spent an average of 80 yuan on Taobao, the most popular clothing product.

Internet consulting firm iResearch expects that the size of online shopping pactions in 2009 is expected to exceed 126 billion 300 million yuan at the beginning of the year.

The rapid development of online shopping in China has benefited from the rapid popularization of the Internet. At present, China has 253 million Internet users, ranking first in the world.

Since the second half of 2008, due to the financial crisis, China's exports have declined rapidly. Many enterprises have turned to the Internet to expand the domestic market.

Tong Yuanzhi, Secretary General of the Yiwu toy industry association of Zhejiang, said that domestic sales are facing enormous pressure. If the traditional mode is to pay high cost, the network can save much trouble.

Jiang Qiping, Secretary General of the information research center of the Chinese Academy of Social Sciences, believes that factors such as price opaque, poor communication between the two sides of the demand and excessive intermediate links in the paction lead to poor domestic trade environment, which is one of the important reasons why the domestic market has not been able to start effectively for many years.

At present, the booming online retailing industry in China can not only overcome these problems effectively, but also set up free sales platform for enterprises, so as to avoid the burden and distress of enterprises' self built channels.

At present, online shopping has penetrated into the daily life of Chinese residents. It is more and more convenient for online shopping and low cost. Under the current economic environment, it has attracted more ordinary consumers' attention.

Especially in those two or three line cities and remote areas where traditional retail outlets can not be reached, the online retail industry has become a lever to effectively push consumer demand.

Lu Zhaoxi said that the hottest places in China's network services are not the first tier cities such as Beijing or Shanghai, because there are too many consumption choices in the first tier cities.

The relatively remote two or three line regions and cities have been released more frequently through online retailing due to time and space constraints.

Lu Zhaoxi said that the data can provide support for this view. The statistics of China's online shopping market in the first half of 2008 showed that the growth rate of online shopping consumption in Beijing, Tianjin, Tangshan, Pearl River Delta, Yangtze River Delta and other large and medium cities groups slowed down significantly, while the ranking of net purchase pactions in Fujian, Shandong, Hubei, Liaoning, Sichuan and other regions rose rapidly. The online shopping volume in China's two or three line areas has accounted for half of the total paction volume.

Despite its rapid development, China's online retailing industry is still in its infancy.

Lu Zhaoxi said that although the number of Internet users in China has ranked first in the world, the proportion of netizens who participate in online shopping accounts for only 26%, while in Europe, America, Japan and Korea, the figure is close to 100%.