Economic And Trade Park Type Political Real Estate -- China Shoes Capital

At the turn of spring and summer in 2004, just as local governments were still obsessed with promoting their own political and moral achievements through real estate development, they once again encountered the second "rectification" after the first macro-control of the real estate industry in 1994.

Although this is still a simple concept of "macro regulation" to explain what kind of impact it will have on China's real estate industry.

In fact, the purpose of the country is to urge China's real estate industry to affirm its achievements in the past through positive industrial policies. Meanwhile, we must also soberly observe the actual situation of the partial overheating of China's real estate industry and the unreasonable structure of real estate products in 2004. The purpose is to guide China's real estate industry to establish a healthy and orderly development path of the real estate industry.

The concrete manifestation is:

The first is to check and rectify and regulate the nature of the park with the nature of development zones and the scale of development.

The second is to curb the soaring industry prices and stabilize the soaring housing prices through tightening monetary policy.

Through the promulgation of the national policy for nearly 4 months, the facts show that the "visible hand" of the state is strong and timely, and it does not exclude that in the real estate sector, if there are planning innovation, accurate product positioning, timely development and strong promotion, it will also receive a full pot.

For example, the Chinese shoes capital project, which is against the market, is precisely under such a big background of "frost". It has created the "2004 price" market of the total construction area of the two hundred thousand China's economic and Trade Park, the first price of which is RMB 38000 yuan per square meter, and it is a large rural village in Jinjiang, Fujian Province, which has been subscribed for less than three days in the opening period.

Through what kind of manipulation methods did China shoes capital create the miracle and myth of China's real estate industry?

Next, we can analyze the economic and political real estate in China by analyzing the whole operation process of the China shoe capital project.

The first section is about the construction background of Jinjiang and China's shoe capital.

1. General situation of Jinjiang

Jinjiang is located on the southeast coast of Fujian province in China. It is one of the famous hometown of overseas Chinese and one of the main ancestral home of Taiwan compatriots.

Three faces the sea, the climate is pleasant, Yamakawa Ikuxiu, the humanities gather together, is known as "the Spring South Buddha country", "the seaside Zou Lu" the reputation.

Located between Fuzhou, the capital of Fujian and Xiamen of the special economic zone, it is linked to Quanzhou, a famous historical and cultural city. It has a unique location advantage from Taiwan, Jinmen and adjacent to Hong Kong, Macao and Southeast Asia.

The total area of the city is 649 square kilometers, and the sea area is 6345 square kilometers.

The city's population is L02 million, overseas Chinese and overseas compatriots living in Hong Kong, Macao and Taiwan are about 2000000, known as "3 million Jinjiang people at home and abroad".

Jinjiang and China's famous historical and cultural city Quanzhou are the starting point of the maritime Silk Road, and their history and culture have a long history.

Jinjiang attaches great importance to the development of higher education, attaches importance to the introduction of talents, and adopts a series of preferential policies to encourage enterprises to introduce all kinds of managerial talents and technical personnel.

He founded Jinjiang college in Xiamen University and set up Jinjiang Fei Li College in Huaqiao University, Quanzhou.

At present, the Jinjiang Higher Education Park, which covers an area of 6 square kilometers, is being built.

Jinjiang has also established long-term cooperative relations with more than 30 universities and R & D institutions such as Tsinghua University, Peking University and Renmin University of China, and built the first post doctoral research station in China, and set up an expert activity center dedicated to scientific research, academic exchanges, fruit display and learning and leisure services for senior talents.

Jinjiang is one of the most dynamic and competitive regions in China's economic development. In 2002, Jinjiang was designated as a medium-sized city by the Fujian provincial Party committee and the provincial government.

After more than 20 years of reform and opening up, Jinjiang has developed from a poor agricultural county into a modern industrial city, and has become an important manufacturing base for the southeast coast of China.

The development mode of Jinjiang is in line with the Wenzhou mode, South of Jiangsu mode and the Pearl River Delta mode as the four major modes of China's rural economic development. The comprehensive economic strength of the city has been the forefront of the county (city) and the Fujian county (city) for many years.

In 2001, the index of social and economic integration ranked L3 in the l00 "most developed counties" of the whole country. In 2002, Jinjiang's "basic competitiveness of county economy" ranked sixth in the country.

Since l978, the average growth rate of the county's GDP has reached 26.168, and the total economic output has doubled on average in three years, equivalent to reconstructing a Jinjiang every three years.

The average growth rate of total revenue and total land use is also 23%-----24%.

Jinjiang is the brand capital of China. The number of famous trademarks and famous brand products in China, the famous trademarks and famous brand products in Fujian rank among the top of the county level cities in the country, and the first place in Fujian province.

The comprehensive strength of science and technology has entered the ranks of the country's top 100, which has been designated as one of the 4 demonstration areas of scientific and technological progress in the country.

Jinjiang has been successively awarded the "national quality advanced city (city)", "national advanced science and technology progress counties (cities)", "China Shoes Capital" and so on.

[Xinhua News Agency Fujian branch] among them, in Chen Dai town of Jinjiang, there are a total of more than 3000 shoemaking enterprises. The annual leisure sports shoes account for 80% of China's leisure sports shoes and more than 1/3 of world leisure sports shoes. It occupies the largest plate in the total amount of GDP in Jinjiang, and is the leader of Jinjiang's pillar industries.

There are three people who wear sports shoes, two of whom are produced in Jinjiang, and the "economy of Fujian in Quanzhou, Quanzhou's economy in Jinjiang and Jinjiang's economy in Chen Dai".

But why do wise Jinjiang people favor the Chinese shoe capital project?

How do we play a leading role in the footwear industry cluster through the China shoe capital project?

Now let's explain the background of China's shoe capital project and the general situation of the project.

Two, construction background of China shoe capital project

This project is called "China Shoes Capital" because it was jointly named by the four institutions of China Leather Research Institute and China Footwear Industry Research Institute in March 19, 2001. Jinjiang is the "shoes capital of China". The reason why China shoes capital project is to be named after the name of Jinjiang, the Chinese shoes capital, depends entirely on the forward-looking vision and rational thinking of the leading group of the last municipal Party committee and municipal government of Jinjiang.

From the past extensive, loose, workshops and simplification to the inevitable outcome of specialization, scale, diversification and collectivization; at the same time, China joins WTO in order to meet the requirements of international economic integration and accelerate the development strategy of Quanzhou, and the platform and breakthrough for the two pioneering enterprises in the region; it is the representative of the two level region of the country, namely, the growth pole of the spring Zhangxia Delta and the demonstration project of Quanzhou's urban management; therefore, the title of the project reflects the scale and specialization of the project, and reveals the importance of the project in the development of China's industry and urban management. Because this project, whether from the size of the plot and the size of the investment, or from the degree of specialization of the market and the influence on the Chinese footwear market, all involve the Jinjiang shoe market.

(1) the requirements of the international climate

With China's accession to the WTO, international economic integration and the full arrival of the new economic era, the international white hot market competition urgently demands that China's footwear enterprises enhance their competitiveness and seek their own development in the international market. Therefore, from this perspective, the construction of China's shoe capital is a historical necessity to adapt to the development of international economic integration.

(two) domestic microclimate requirements

The historical development of the shortage economy to the relatively saturated economy in the era of market economy, at the same time, the values and lifestyles of Chinese people have also changed from the simple "making money in twentieth Century" to "making money in twenty-first Century" and living in the past - the boring and simple way of life at the two points of work, to the twenty-first Century residence - work - Leisure - - learning a new four-dimensional integrated lifestyle (May 21, 2003 Xi'an Evening News's "Twentieth Century earn money and earn leisure" and "anatomy of the new life mode"). The great change of market demand in the context of China's economic development has led to the re subdivision of China's tourism and leisure footwear industry, so the birth of China's shoe capital is the objective requirement under the background of China's economic development. China has been completed under the age of planned economy.

The leap from the first industry to the third industry reflects the economic development of a country, and is also a specific criterion to measure the status of a country in the international economic arena.

China is now undergoing a tremendous pformation from an elliptical economic structure to a sub bell shaped economic structure. A typical "manufacturing China" will become the past and replace it with a brand new era of "leisure China". To complete this huge historical pformation, there must be a core leisure industry platform as the engine of power. This is the "sports shoes center of the world's Olympic Asian theater, China Shoes Capital", so the birth of China's shoe capital is the power platform and docking window to realize the pformation from "manufacturing China" to "leisure China".

(three) market segmentation requirements for China's footwear industry

In the country's four largest shoe production base, Dongguan, Guangdong, produces high-grade leather shoes, Sichuan Chengdu produces women's shoes, Zhejiang Wenzhou produces leather shoes, and Fujian Jinjiang's Chinese shoes are mainly leisure sports shoes.

According to the basic principles of industrial economics, the development of an industry always starts from the initial contingency, sporadic and loose, partial, non professional and small-scale single fuzzy products, and gradually changes to professional, standardized, large-scale, systematic and scientific industries. It always changes from horizontal product width development to longitudinal product line depth development, and its essence is the market segmentation problem put forward by American marketing expert Wendell Smith in 1956.

As the market of footwear -- the headquarters of sports shoes -- the birth of China's shoes capital is following the scientific requirements of marketing and industrial economics, so it is the scientific embodiment of the four sub sectors of the Chinese footwear market and the market segmentation of China's footwear industry.

(four) requirements for regional economic development in China

China's problems in the twenty-first Century did not come from two aspects: first, the international background of international economic integration requires Chinese enterprises to enhance their competitiveness and force China's economy to integrate into the international environment for survival and development; secondly, it is a fundamental problem from the uneven development of regional economy and low level of urbanization in China.

The above two problems have become the most important problems that perplexed China's economic development, so it is also a top priority for the party and governments at all levels.

Because, "the development of the country depends on the development of the region and the region, and the development of the city and the city depends on the development of industry and industry." this is the law of the country's development. The key to the problem is to see where to start.

Therefore, as the representative of China's second level region, the economic development of the Xiamen Zhangquan spring southeast region and how to speed up the urbanization process in this region are the top priorities of the state and the Quanzhou municipal Party committee and municipal government.

The breakthrough of the great Quanzhou strategy is precisely the core of the problem under the principle of this principle.

Because, as we have already said before, the footwear industry is the leading pillar of Quanzhou. However, the impact of Quanzhou's economic development is precisely the systematic planning, overall layout and comprehensive development of the city, especially the systematic planning and layout of the industrial park. The birth of the Chinese shoes capital embodies the substantive measures taken by the previous government to vow to change the problem of Quanzhou's economic development.

In the past, the bad situation of dispersivity, small scale, low technology and brand culture, high cost and poor competitiveness has been pformed into an international shoe Logistics Port with large regional collectivization, centralization, high technology and cultural content, so as to enhance the competitiveness of Jinjiang shoe making enterprises and facilitate their early integration into the international economic integration stage, laying the foundation for the sustainable development of Quanzhou.

As the first real estate market in Quanzhou, China's shoes city is bound to revolutionize and promote the economic development of the region and accelerate the urbanization process of Quanzhou.

Therefore, the emergence of China's shoe capital is a model demonstration project for the strategy of the region and the great Quanzhou.

(five) requirements for domestic industrial restructuring

China's leisure sports shoes production base is mainly concentrated in Chen Dai Town, Jinjiang, Quanzhou. Although it has completed the primitive accumulation of capital, technology, talent and market in the 20 years of reform and opening up, remarkable achievements have been made.

However, with the gradual development of enterprises, some factors that are not conducive to the development of enterprises also appear: the simplification of products.