Dealer: Brand Is More Important Than Capital.

A marketing expert once used three metaphors to evaluate the role of dealers in Enterprises: dealers are the tentacles of enterprises, just like the octopus's tentacles on the market, and understand the rapidly changing fighters in the market; distributors are the pfer stations of enterprises to ensure the smooth flow of products on the market; distributors are the mirror of enterprises, which can distinguish the gains and losses of enterprises.

Whether the octopus or the mirror explains its important role and mission in the market.

With the rapid development of sewing machine industry in recent years, the size and quantity of distributors are rising.

Faced with this situation, can we always change the traditional way of marketing, change the mindset of going to the top and innovate in marketing mode?

The answer is yes.

Because the market is changing and customers are changing, dealers should be flexible in the framework of market rules.

So, how to find a way out in the competitive market environment and stand out is an important issue facing many sewing equipment manufacturers.

In view of these problems, Wu Liangjie, chairman of Fujian Hongyun clothing trade Co., Ltd., has a certain influence in the field of sewing equipment business.

Reporter: what is your opinion on the sales market of Chinese sewing equipment on the current situation of the sales of sewing equipment in China?

Wu Liangjie: at present, China's sewing equipment market can be said to be smoky, seemingly on the surface of the confrontation between dealers, in fact, there are deeper reasons.

After many years of development, the domestic sewing equipment dealers have their own unique competitive advantages. They have occupied an important position in the sewing equipment industry chain. For historical reasons, our market competition mechanism is not very sound, and the industry needs to be standardized. Of course, this task can only be accomplished by dealers, and suppliers and customers are also involved.

The future sewing equipment sales market will be attributed to reason. The unique competitiveness of dealers needs to be further strengthened as the core competitiveness, and dealers should also build brands. Only in this way can dealers survive and develop in the fierce market competition.

Now that there is such a phenomenon, in addition to providing customers with traditional services and unique services, dealers also need to be responsible for suppliers, enterprises and society.

This is the requirement of social progress and the objective law of the development of China's sewing equipment industry.

Reporter: in view of the existing problems in the sewing equipment industry, what do you think is the solution or way out?

Wu Liangjie: at present, the most significant problems existing in the sewing equipment industry are nothing more than "credit sale" and "price war". "Credit sale" and "price war" are abnormal economic phenomena. The root cause lies in the fact that the market economy in China is weak and is still in the development stage, making this "abnormal" normal. However, far sighted manufacturing enterprises and distributors will not participate in such abnormal competition.

The "shuffle" function of the market has its success, but is the company itself so comfortable in the "shuffle" process?

In the end, who will be at the top of the industry market?

The enterprise itself should also have its own positive attitude. To solve this problem, we need a process. We need the efforts of suppliers and distributors to standardize the sales market, such as suppliers' efforts to improve the quality of products, dealers are committed to improving service quality and service value. The two sides jointly consult the principles of market operation, strictly abide by them, and crack down on irregularities, while guiding customers to purchase rationally.

Generally speaking, I think we can alleviate such irrational competition from several aspects.

First of all, we should rely on the adjustment and guidance of trade associations to develop multi-channel market development methods, introduce successful practices of foreign enterprises and markets; secondly, establish the integrity database of enterprises, standardize the market competition; at the same time, we should strengthen the communication and exchange among enterprises in the industry, so that enterprises can form an overall strength to go abroad and move towards the international market.

Reporter: with the fierce competition or even madness in the terminal market, there are some irregular behaviors in the market, which make most of the sewing machine dealers have a poor environment for their survival and development.

How do you think sewing equipment manufacturers can solve these problems from their own perspective?

Wu Liangjie: in the sewing machine industry, the limited terminal market has become a "meat and potatoes" in front of a large number of brands and suppliers. At the same time, various phenomena such as "trial" and "arrears" have appeared frequently, resulting in a certain degree of confusion in the market.

As a garment enterprise in the terminal market, in the face of so many suppliers competition, often take the form of bidding, so funds become the sole core competitiveness of the dealer development.

The dealer between the manufacturer and the terminal looks at the manufacturer's policy. It looks at the face of the terminal. On the other hand, it is the cash spot of the manufacturer, and the other side is the unconditional default of the terminal. Dealers are risking a lot of market risk to make the paction, and the funds become the only criterion that they can continue to survive in the market.

Therefore, in view of the current market situation of the sewing machine, it is no exaggeration to say that if the dealers do not have enough liquidity, any other efforts will be futile.

Obviously, if an enterprise's core competitiveness is entirely dependent on money, then the enterprise does not have the real core competitiveness, because once you have more money than you, your competitive advantage will no longer exist.

So do dealers need core competitiveness?

Definitely.

The core competitiveness is just like a person's social viability. Money needs to develop, and when it has no money to survive, it relies on core competitiveness.

Reporter: as one of the leading figures in the dealer field of sewing equipment industry, would you like to talk about how Hongyun has come to success?

Wu Liangjie: I have never thought that Hongyun has been successful. It is possible that Hongyun has been walking in front of some colleagues, but we still have a long way to go.

Hongyun has made some progress in the past, and has achieved some results. This has benefited from the trust and support from the vast number of user friends to Hongyun company. It has benefited from the sustained and rapid development of the Chinese garment industry and sewing machinery industry for many years, thanks to the hard work of the Hongyun people under the guidance of the common values of "honesty, trust and serving the community".