Licheng Builds Shoes And Clothing City To Enhance Industrial Competitiveness

On the morning of August 15th, under the scorching sun, the construction workers on the construction site of the China Putian footwear clothing city in Huangshi were sweating like rain and stepping up the laying of 5 cement roads into the city.

"We are coming to see the location of the shop, and we can finish it after the completion of the project in October, and it will not delay the opening of the year."

Passing through the completed shoe and clothing city trading area, a man named Jiang Ming excitedly said Jiang Jiang's accent.

It turned out that there were

More than 20 group buying merchants from Wenzhou came to see the shops. They could not wait to decorate the shop earlier.

Around a greening tree, the reporter found Chen Jinming, who is responsible for the construction site, and he and his team members are busy preparing for next week's construction plan.

In order to catch up at the end of October, the project has entered the countdown stage. Over 3 months, more than 1000 construction workers cross the work day and night, struggling to sprint.

Tang Jianhua, a project nanny, said that since this year, the footwear industry has encountered an unoptimistic macro environment, which is both a challenge and an opportunity.

In the first half of this year, the footwear industry of our city has achieved 10 billion 730 million yuan in total production, and the development of shoe and clothing city will extend the cost chain of shoes and clothing industry, greatly reduce the cost of shoes and clothing manufacturing industry, enhance brand and core competitiveness, and let our shoe and clothing industry break through in the predicament and win the prestige of "shoe city".

The owner of the project is Licheng District commercial group.

Speaking of the future, Kada, chairman of the group, looks forward to it.

He happily told him that although the project was not yet completed, so far, shoes and clothing city has sold more than 620 shops, 1 of which are already full, and another 355 households have asked for more than 1400 shops. Due to insufficient supply, more than 600 shops have been authorized to rent by qualification.

Shoes and clothing industry is always the traditional pillar industry in our city. There are more than 2000 shoe factories in our city, with an annual output value of 17 billion, ranking the first among the ten industrial clusters in the city.

However, there are only more than 200 enterprises in scale, and more than 80% of the raw materials for shoemaking need to be purchased from abroad, which accounts for 70% of the total output value.

At the beginning of 2007, the municipal Party committee and the municipal government made decisive decisions and decided to build a professional market for footwear materials in the West for 3 years.

Facing the new situation of the upgrading and development of shoes and garment industry around the city, how to realize the new development of traditional industries through the shoe and clothing trading platform?

"Shoes and clothing city is a key project of our city's business logistics park. It is a supporting project to cultivate shoes and clothing industrial clusters. It is difficult to make shoes and clothing cities built up, recruit and advance."

On the Standing Committee of the District, Chen Guolin, Secretary of the district Party committee of Licheng District, took the lead.

Over the past 1 years, the area has broken through the old mode and launched a synchronous investment strategy when the project started.

Led by the main leaders of the District, Guangzhou has been moved down to Shaoxing and Tianjin many times. In the name of the government, nearly 50 promotion sessions have been held to expand the brand benefit of the shoe and clothing city.

At the same time, in order to choose the best businessmen, the district also put forward new investment promotion models such as group buying, investment promotion, high investment, high profit, low cost, and other 50 or more business associations which are similar to the trade associations or leading organizations outside the city. According to the preferential sales measures such as the sales price of the selected sections, 8%-10% and so on.

Up to now, shoes and clothing city has attracted more than 500 professional enterprises, including many "Red Dragonfly", "Yi Er Kang" leather shoes, "Jin Hao" leather and many other state-level brand-name enterprises; Jinjiang's China shoes capital, Wenzhou's largest southern Zhejiang shoe material market and other hundred industry giants are settled.

And most enterprises have passed substantive investment negotiations, settled in the margin payment and other stages.