"Cottage Shoes" Trampling On Genuine Shoes Dealers Genuine Imitation Products Mixed Sale

Just like the Shanzhai machine in the mobile phone market, the crazy cottage shoes have a great impact on authentic cave shoes.

Chinese style copies make Crocs shoes popular in China, but Crocs, which sells more than 200 yuan, sells only 20 yuan in Lotus Pond, less than dozens of factories in Fujian, producing tens of millions of double pirated Crocs products for businesses all over the country every year, while authentic products only sell 20 thousand pairs in Chengdu each year.

      A year ago, wearing a pair of sandbags with four leaking air and a pair of jeans would be looked up by countless pedestrians. But now, Crocs's (Crocs) cave shoes, which are popular in the world, have found the most admirers in the Chinese market. Although the disliked people are commensurate with "ugly shoes", the people who like it still flock to it.

      It is said that the number of Crocs authentic goods sold in the counters of Chengdu shopping malls has reached third of the national level. But yesterday, reporters also found an imitation version of 20 yuan and a pair in the wholesale market of Lotus Pond.

      Phenomenon chapter

      Scene 1: Crocs is 200 yuan in a special counter.

      The year before last, when the Japanese stone lady traveled abroad, he bought back a pair of Crocs cave shoes, which were very popular at that time, and converted them into RMB at around 400 yuan, and returned to the country. When she was wearing a pair of shoes that were full of holes, he was laughed at by everyone as a "ugly shoe" when he met with friends.

      However, in 2006, Crocs established its headquarters in Shanghai, and then entered the Chinese market in the form of counters and specialty stores. The mainland consumers kept up with the trend. The twenty or thirty year old young people in the city wore it for shopping and became popular for a while.

      Yesterday, reporters on the 5 floor of the Wangfujing in Chengdu, Crocs counters found that colorful, various styles of cave shoes covered the entire shelf, not only the adult version of men's and women's version, but also the children's version, the price is above 200 yuan. The salesman introduces that the raw material of this kind of shoes is resin, comfortable to wear and light to walk. Many young people are very fond of it. Some are bought by one family. "This shop can sell hundreds of pairs of shoes every day when business is good."

      Mr. Wang, who is in charge of Crocs's business in Chengdu, said that in the past 3 months, Chengdu had opened two counters and two franchised stores since its entry into Chengdu. Now there are 11 sales outlets in the whole country. "Last year it sold more than 10 thousand pairs in the summer, and sales volume has increased again this year, which is equivalent to 2 times that of last year." He said Crocs set up an important stronghold in North China and Southern China in Beijing and Shenzhen last year, and began expanding the market of second tier cities such as Chengdu, Chongqing and Wuhan. "At present, the performance of the Chengdu market is eye-catching and sales are ranked third in the country."

      Scene two: Wholesale market 20 yuan Crocs sold out

      In July this year, when he was on a business trip to Shenzhen, Miss Jiang bought a pair of cave shoes in a small shop, which only cost 15 yuan. Compared with the genuine Crocs, apart from the sign of the crocodile without buttons, the color is as colorful as a ribbon. "Looking at the shoes is very personal, they buy it, just feel funny, do not care about whether it is genuine."

      Last summer, the counterfeit products of these shoes began to appear. This year is becoming more and more intense. The popularity of the cave shoes has brought new business opportunities to hundreds of shoe factories in Fujian and Yiwu. It is reported that there are dozens of factories in Fujian to make this kind of cave shoes, and tens of millions of pairs can be made in one year, and the average sales volume of Crocs genuine products in a big city is about 100 pairs per day. "All our shoes were shipped from Fujian." In the Lotus Pond market in Chengdu, a salesperson selling summer slippers said that this summer, she found a round head with a band full of holes, and the shoes were very fashionable. They asked the manufacturer for more than 60 boxes of goods, totaling more than 300 pairs. After taking it back, it really attracted many shoe shop owners to come to wholesale. "Now there are more than 30 pairs left, and some of them have been sold off." The boss, who has worked in Lotus Pond for eight or nine years, does not know that the shoe mimics the famous American brand Crocs. She only knows that young people who like to play cool are willing to buy.

      According to the boss, most of the manufacturers of these shoes produce slippers, which is why Lotus Pond only sells slippers to find such shoes. Unlike most stores selling 20 yuan, the shoe sells only 18 yuan. The reporter noticed that the shoes on the shoes rack were pink, white and blue, and there were black men's money. Each pair of shoes had no logo except for a pair of plastic loops.

      Survey article

      Cheap + mixed sell counterfeit goods PK authentic

      How did these shoes factories come out? After many searches, the reporter finally contacted a man named Wang surname who was a representative of Fujian factory yesterday.

      Low grade imitation shoes wholesale price is only 10 yuan.

      The man said he was in charge of a family in Fujian.