Bamboo And Grass Shoes King, He Sold Straw Shoes To 80 Yuan.
在北碚靜觀鎮有這樣一位中年農民,不甘于只當一個打工仔,用打工的積蓄10萬多元投資,經過精心研究和市場開拓,將早已在農村人腳上消失了的竹麻鞋,做成精美的工藝旅游品和城市時尚健康竹麻拖鞋,并遠銷到北京、上海、臺灣、韓國及美國等市場,獲得了可觀的利潤。他就是王學慶。
Yesterday, the dark skinned man told reporters that his success was to seize the opportunity of Beibei to create "China Zhuhai ecological city", and to develop and produce a series of products of environmental protection and healthy bamboo shoes with good market prospects, thus becoming the "king of bamboo and grass shoes" in Chongqing.
辭職回家做竹麻草鞋
In the town of Jing Guan, where Wang Xueqing lived, the production of bamboo and grass shoes has been over 300 years. Many years ago, farmers here used bamboo linen and straw to make straw sandals to maintain their homes, becoming the famous hometown of straw sandals in Chongqing.
And Wang Xueqing, 37, went to a company 12 years ago to work in the market. In the past 12 years, he has traveled all over the country and has a substantial income of seventy thousand or eighty thousand yuan a year. But seeing the changes in his hometown changing rapidly, watching the peasants get richer every day, he never had the idea of starting his own business. He quit his job as a salesman and returned with many years of savings to Jing Guan town.
One day, when he was wandering around a sandal street in the town, he found that the bamboo and grass shoes were flourishing. Many of the peasant women who had been playing straw sandals for years sold more than 10 pairs of straw sandals, and a pair of bamboo hemp shoes could sell for 12 yuan.
Wang Xueqing, who has been worried about not finding a project, is suddenly enlightened: Bamboo hemp grass shoes are more environmentally friendly and healthier than plastic shoes. Why not sell the bamboo and flax shoes with sweat and air permeability and massage function to large cities?
To the Great Wall to sell straw sandals were collected
Wang Xueqing said that he had done the job. He invited several professional farmers who made straw sandals to buy Bamboo flax from home for processing at home, and set up Chongqing Jiayu arts and Crafts Co., Ltd.
Last year, he personally carried dozens of bamboo and grass shoes to the the Great Wall, the Imperial Palace and other scenic spots in Beijing.
As a result, only 4 pairs of bamboo shoes were sold in the Great Wall for only 40 days.
In the Imperial Palace, there are more people and less people.
Tourists say that although bamboo shoes are comfortable to wear, they are too rough and unattractive.
Later, Wang Xueqing went to Tsinghua University to set up a stall, and the experience was basically the same.
Wang Xueqing was on the verge of despair.
巧遇清華教授得指點
Just as Wang Xueqing was on the verge of despair, he found that every day, at Tsinghua University, an old man came to see bamboo grass shoes, but he did not buy them.
One day, Wang Xueqing could not help asking, "what's wrong with my straw sandals?"
At that time, the old man began to say that such bamboo and grass shoes are too coarse for others to buy, but they are too earthy to buy them.
Originally, the old man was a professor of computer software at Tsinghua University. He was very concerned about the development of handicrafts.
After listening to Wang Xueqing, he felt that his doubts were unravelled, and he hurriedly consulted the old professor.
Old professor pointed out that modern people pursue healthy fashion, both to return to innocence and novelty.
Bamboo and flax shoes with exquisite technology must have a very broad market prospect.
But Wang Xueqing's bamboo and grass shoes are not good enough, and they must work hard to make them into fashion consumer goods.
The old professor also talked about his ideas about the development of straw sandals in detail.
一雙草鞋如今能賣80元
How can we improve the technology level of bamboo and grass shoes?
This is a difficult problem for Wang Xueqing, who first entered.
One day, he saw on television that a company in Qingdao had made great inspiration by making sandals from corn husk.
So he borrowed the agent's identity to the factory to learn, and spent more than 2000 yuan to buy a batch of corn husk sandals to study.
If you want to make the process fine, you must have equipment.
Wang Xueqing used his previous sales relationship and finally found the equipment he needed in Zhejiang.
The production of bamboo hemp straw shoes has moved from manual workshop to mechanized production.
At the same time, he also used advanced technology to make bold innovations in traditional bamboo shoes technology.
At present, Wang Xueqing factory has produced a series of healthy bamboo linen shoes, including dozens of beautiful Chinese made casual sandals, chrysanthemum shoes and so on.
He said that the most expensive straw shoes had been sold to 80 yuan / double, the annual production capacity has reached 150 thousand pairs, and the products have been exported to Korea, the United States and other countries.
Wang Xueqing said he will set up a quiet store of bamboo and grass shoes in Beibei and Three Gorges Museum.
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