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The Seventh China (Guangzhou) International Footwear Exhibition November Ice Breaking Sail In Guangzhou

2008/8/29 10:42:00 11

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Recently, the footwear network media and professional magazines have reported and reprinted the relevant information on the seventh China (Guangzhou) International Footwear Exhibition. Many enterprises and experts in the industry have also given high attention to this shoe industry event.

This magazine has maintained a friendly partnership with the Dana exhibition company, which hosts the exhibition.

It is reported that the exhibition and overseas invitations have been going smoothly. The following is an interview record of this reporter's interview with Chen Jianjun, manager of the exhibition project.

Reporter: Hello, manager Chen!

It's a great honor to be able to communicate with you face to face, and thank you for accepting our interview.

We all know that Dana exhibition company has a good reputation in the exhibition industry, especially in footwear, leather, glasses and machine tools exhibition.

After the establishment of the Guangzhou branch, in the spring of 05, the first Guangzhou shoes exhibition was held. Then what is the starting point of such a professional shoe exhibition held in Guangzhou?

Manager Chen: I am honored to receive your interview.

In fact, a successful exhibition covers all aspects, and the prerequisite is the organizers' investigation of the market and the positioning of the exhibition.

We also made a thorough investigation and investigation into the domestic and international markets before deciding to hold the shoe exhibition in Guangzhou.

We all know that China is a big country in shoes making and export of finished shoes. Guangzhou is the center of international trade, and also the center of footwear manufacturing and wholesale trade.

But Guangzhou does not have a professional exhibition of finished shoes and shoes, which is different from raw materials and shoe machines.

In order to help Chinese shoe makers seize the golden opportunity to gather together this big international buyer, Dana has held such a professional shoe exhibition, and hopes to use his experience of running over a dozen exhibitions at the exhibition, not only to bring another round of trade climax to China's shoe manufacturers, but also to provide an exchange of industry information for the shoe industry through this exhibition, to explore the direction of development, and to boost the opportunity for China's shoe enterprises to upgrade their industries.

Reporter: it seems that Dana sees not only business opportunities, but also the initiative to undertake a historical mission. He is standing at the height of the development of the industry to do business and do exhibitions.

In addition, we noticed that the last few sessions of the Guangzhou shoe fair were held at the Dongbao exhibition hall. This is the relocation of the world trade Museum. What kind of consideration do you take and what are the advantages of the new pavilion?

Manager Chen: relocation is actually our long planned business.

Thank you for the favor of the shoe manufacturers and visitors. The booths for the last several exhibitions have been booked up for the first two months. Many enterprises have responded to the demand in short supply. With the gathered visitors, we have been considering providing a more commodious, comfortable, human, and modern platform. Therefore, the relocation is also imperative.

The advantage of poly exhibition hall is obvious to all of us. This pavilion is close to the exhibition hall of Canton Fair, and has formed a circular procurement circle with a zigzag shape.

Pazhou Station on line 2 can reach the library directly. Bus stops, shuttle buses and taxi stops are all around the library. The traffic is extremely convenient.

Reporter: according to your above introduction, I conclude that the shoe exhibition not only has an experienced host team, but also has the geographical advantages of Guangzhou, and it is also held in conjunction with the Canton Fair in the same period.

Then can you tell us about the current situation of attracting investment?

Manager Chen: after upgrading and moving to the poly World Trade Fair, the exhibition has been recognized by all sectors of the industry. The Organizing Committee continues to inherit and deepen the professionalism of the exhibition, complying with the development of the market and making the shoe exhibition widely praised.

New and old customers have been actively participating in the exhibition. As of August 1st, booth sales have been conservatively estimated to reach 79.5% of the total target. The exhibitors mainly came from China's four major shoe making bases, namely, Guangdong, Fujian (Jinjiang), Zhejiang (Wenzhou, Wenling) and Sichuan (Chengdu), including China Shandong, Jiangsu, Shanghai, China and so on.

Some of the more powerful enterprises are our old friends. They support us all the time. For example, XXX enterprises are already N times to participate in our exhibition. They have expressed confidence in this exhibition and hope that the exhibition will bring more benefits after upgrading, and touch the most advanced information of the international footwear industry.

In addition, through a period of wait-and-see, some enterprises that have never participated in our exhibition before have found confidence in their counterparts. Exhibitors continue to sign up for the exhibition, especially the XXX enterprises in the XXX area. They are highly motivated and have booked N booths respectively.

The exhibition is also highly concerned by the associations at home and abroad. Recently, the Taiwan footwear industry association and the Italy Footwear Association have clearly indicated that the group will participate in the exhibition.

Reporter: in fact, a good exhibition is absolutely up to the test. I believe that those companies who are still hesitant are unwilling to miss such a wonderful business opportunity that can not only yield huge profits but also display their brands.

By the way, Chen, I believe this exhibition will also surprise you on the products you are exhibiting.

Manager Chen: according to the current statistical situation, the main structure has not changed much. After all, the market has certain orientation. Fashion shoes, sandals, leather shoes, casual shoes and boots are still the main ones.

However, this exhibition is also innovative. Some enterprises, such as XX, are bold enough to try their best to launch their special products, such as XXX shoes.

In fact, the exhibition itself is also responsible for pmitting industry information.

Reporter: indeed, if an enterprise wants to develop, it must understand the market. A professional exhibition like Guangzhou shoe show is the most intuitive plan. Here we can not only understand the peers, observe the market, but also directly contact buyers.

When it comes to buyers, Chen manager doesn't know what the current situation of pre registration is for overseas buyers.

Manager Chen: "the seventh China (Guangzhou) International Footwear Exhibition" pre registration system opened for more than a month, buyers data surged day by day. As of August 1, 2008, more than 1500 shoe professional purchasers registered and decided to come to the exhibition site procurement.

It is worth mentioning that the proportion of buyers in Europe and America has increased, reaching 59.6% of the total number of registrations, representing an increase of XX% over the same period last year.

Our old customers are also heavyweight buyers of previous shoe exhibitions, such as XXX, which have been registered as early as July, and they all say that an important reason for our visit to the exhibition is that they can always find products and prices that satisfy their local customers.

In addition, with the further promotion of our overseas publicity, many new buyers have emerged in Africa, Oceania, Philippines, Thailand, Singapore, Indonesia and so on.

Reporter: it can be seen that foreign buyers are confident of Guangzhou shoe exhibition.

At that time, I believe there will be more buyers from the Canton Fair.

Manager Chen is the Olympic year of China in the past 08 years. Considering various factors, individual enterprises may not be very optimistic about the exhibition or even the whole economy. What do you think of this problem?

Manager Chen: as for the impact of the Olympic Games on us, I think it does not exist, even if there is a positive push forward.

Maybe before the Olympic Games, the state had many restrictions on the entry of overseas people, resulting in inconvenient trade contacts.

After the Olympic Games, all restrictions will be relatively relaxed, and the overseas trade of overseas buyers will gradually recover.

And after the cold winter, it will be warm spring. The trade and communication between China and foreign countries for a period of time will inevitably break out.

Reporter: Chen manager analyzed very well.

Therefore, the majority of businessmen should take a positive attitude and seize opportunities for development.

Well, thank manager Chen for taking the time to accept our interview. I wish the seventh China (Guangzhou) International Footwear Exhibition will be as successful as the twenty-ninth Beijing Olympic Games.

Manager Chen: Thank you for the attention of the Chinese and foreign shoe news. We also take this opportunity to thank all the colleagues from all over the world who support our Guangzhou shoes exhibition.

Commented: "the seventh China (Guangzhou) International Footwear Exhibition" is the emergence of China's footwear industry in the new situation of international trade. The Dana exhibition company set the exhibition time in the same period of the Canton Fair. It not only provides a good opportunity for domestic shoe traders to make full use of buyers' resources, but also provides an information platform for the Chinese footwear industry to exchange and explore the industry's development, so as to ensure that China's footwear industry continues to seize the good momentum of the international market.

With the economic benefits brought by the Olympic Games, China's shoe industry will usher in another spring.