Zhongshan Shoes Sell Well Overseas

In the Zhongshan foreign trade statistics this year, if the index can increase by 10% over the same period, it will become a bright spot. If it can reach 20%, it will not be excessive.

Footwear exports in our city are one of the wonders.

Reporters learned yesterday from Zhongshan customs that the export of footwear commodities in our city in the 1-6 months of this year was US $480 million, compared with the same period last year (the same below), an increase of 24.6%.

Statistics show that in the first half of this year, our city exported footwear products by processing trade to US $450 million, a significant increase of 25.8%, accounting for 95.4% of the total footwear export value of the whole city, 15 percentage points higher than the total processing trade in the whole province, while the general trade export was only 20 million US dollars, a slight increase of 2.4%.

Foreign investment enterprises are the leading export of footwear, total exports of 320 million U.S. dollars, an increase of 26%, accounting for nearly 70% of the city's total footwear exports; private enterprises also performed well, exports 150 million U. s.dollars, an increase of 22%.

The other set of data is even more gratifying.

In the US export, which affected the extreme recession of the subprime mortgage crisis, footwear still maintained a growth rate of 20.5%, and exports to Hongkong increased by 62.8%.

Over the same period, Zhongshan's total exports to the two places decreased by 0.2% and 2.1% respectively.

Why can Zhongshan footwear exports go forward in a situation of extremely low foreign trade?

Zhongshan customs officials believe that, on the one hand, the large shoe factories in Zhongshan have more fixed customers, and OEM production is the main force. The pressure on the price of raw materials is mainly borne by brand dealers, and the brand manufacturers have substantially increased the cost of finished products, thus maintaining export growth.

According to statistics, in the first half of this year, four large footwear companies, including Zhongshan Bao Yuan shoes factory, Tong Jia shoes industry, Xinbao shoe industry and Xinyu shoe industry, exported 230 million US dollars, accounting for 45.8% of the total export value of shoes in our city.

On the other hand, the footwear industry in Zhongshan is gradually shifting to high value-added products. It is no longer a single pursuit of export volume, but a shift towards value export.

In terms of quantity, in the first half of the year, I exported 48 million pairs of shoes and shoes, but increased by only 6.7%, but in terms of value, they reached 450 million US dollars, a sharp increase of 27.5%.

The head of Zhongshan customs also pointed out the hidden problems of footwear export in our city.

First, the proportion of processing trade is too large, and the independent brand has not been fully formed.

Export growth in the first half of the year was mainly due to a substantial increase in the export trade of OEM export, but the general trade mode showed a weak export performance.

"This fully shows that the development of independent brands of footwear products in Zhongshan is not enough. In this regard, there is a big gap between Fujian footwear manufacturers and Zhongshan footwear manufacturers, which is unfavorable for the long-term development of footwear products in Zhongshan."

Two, the dependence on export market is too high. The exports to the three places of the United States, Hongkong and the European Union account for more than 90% of the total value of the city's footwear exports. "A highly concentrated market is not conducive to reducing risks. Once the market in the US or EU has changed, Zhongshan shoes exports may be devastating."

The person in charge said.