Peasant Women Rely On The Olympic Games To Make Shoes Become Gold.

The Olympic flame is coming to Hebei. The Olympic economy has been the most popular. Besides the final sprint of the Olympic Games, many people are also digging gold Olympic Games.

After searching, we found many ordinary people who have successfully captured the Olympic business opportunities. They are creating wealth by their clever minds and industrious hands.

Recently, this newspaper will bring their Nuggets together.

If you have a Nuggets Olympic story to share with you, you can call the hotline 83865158.

The 2008 pair of embroidered shoes help the Olympic bid, and get Samaranch's attention.

American merchants offered 50 thousand yuan for a pair, but she was not in a hurry to sell.

The Olympic embroidered shoes are facing financial problems, but Xiao Yunyan is optimistic about the post Olympic market.

Xiao Yun is organizing workers to make Olympic embroidered shoes.

Xiao Yun received a gift from Samaranch.

The exquisite traditional technology and the Olympic concept perfect combination, once let the foreigner spend 50 thousand yuan to buy a pair, why didn't she sell?

The road of entrepreneurship is not smooth, but Xiao Yunyan firmly believes that after the Olympic Games, the market for Olympic shoes will be bigger.

"A pair of embroidered shoes may not be worth a lot of money, but the Olympic Games have made a golden body for them.

For many people, the Olympic Games is the Olympic Games, but for the 53 year old Xiao Yunyan, an ordinary farmer in Chengde County of Hebei, the Olympic Games is still a "gold mine".

After the success of China's bid for the Olympic Games, Xiao Yunyan not only made friends with former International Olympic Committee chairman Samaranch, but also made ordinary embroidered shoes become as expensive as gold in foreign markets.

2008 pairs of Olympic embroidered shoes help Olympic bid

4 days after the success of the bid, Xiao Yunyan received a letter and a gift from Ma Lan, and said that the shoes she sent would be put into the permanent collection of Olympic Museum.

"In the past, the media reported that I was supporting Beijing's bid for Olympic Games to make embroidered shoes. In fact, this handicraft was handed down by my family. In the 80s of last century, I wanted to carry forward the ancestral handicrafts."

Xiao Yunyan said that her predecessor's embroidery technique was second to none in the Qing Dynasty.

In the early 80s of last century, Xiao Yunyan went to sea to do business. He began to sell clothing business life and save some money.

Entering the 90s, hosting the Olympic Games became the common aspiration of the whole nation, and Xiao Yun Yan thought more than others.

"When I bid for the 2000 Olympic Games in Beijing, I wanted to make shoes to support the Olympic bid, but the conditions were not ripe at that time.

When Beijing once again bid for the 2008 Olympic Games, I think this opportunity must not be missed.

Xiao Yunyan said.

In February 2001, Xiao Yunyan completed all the 2008 pairs of "thousand layer bottom" embroidered shoes made by hand, and donated them to the Chinese Olympic Committee.

She also picked out 5 pairs of exquisite cloth shoes embroidered with "Beijing 2008" and Olympic rings, and sent them to International Olympic Committee.

4 days after winning the bid, Xiao Yunyan received a letter and a gift from Samaranch.

Samaranch affirmed Xiao Yunyan's contribution to China's bid to host the Olympic Games, and said that the shoes she sent would be placed in the permanent collection of Olympic Museum, named after Samaranch.

Xiao Yunyan's Olympic cloth shoes spread all over the world overnight, and Xiao Yunyan began to work to make her Olympic shoes industrialization.

"Americans bid 5 in case two".

I am not only selling shoes, but also promoting the culture of Chinese national costume.

In May 1, 2002, Xiao Yunyan registered the trademark of "peasant woman Xiao Yunyan".

In late November, "farm girl Xiao Yunyan" appeared on the official website of SAIC.

Xiao Yunyan also employed more than 100 people to make shoes, with more than 200 pairs a year.

From 2003 to 2005, foreign businessmen came to discuss the sale of Olympic embroidered shoes overseas, and were willing to buy the right to operate at a high price.

"Even an American businessman gave a high price of 50 thousand yuan for a pair of shoes."

Xiao Yunyan said, but she did not sell any money the customer gave.

So far, her shoes have not yet been sold on a large scale.

"To say small, this is my ancestral handicraft, that is the culture of our nation, I not only sell shoes, but also promote the culture of Chinese national costume, so we must work hard before the products come into the market."

Xiao Yunyan explained that she is still doing all the integration and packaging of embroidered shoes and matching national costumes. Before they are fully prepared, she will never go on the market blindly.

"The biggest problem is capital."

Olympic shoes are like my own children. Only those who have the same insight as themselves can develop together.

Shortly after the advent of Olympic embroidered shoes, Xiao Yunyan was asked to shoot a TV play that reflected her special experience. She invested about 1000000 yuan.

But several years later, the TV play was gone. Xiao Yunyan finally had to take the film and television company to court.

Today, Xiao Yunyan has come out of the shadow of the lawsuit, but she has encountered new problems.

"The biggest problem is the problem of capital."

Xiao Yunyan said, "Although money is scarce, it can not be sold hastily abroad.

Brand is the most important survival factor of a product. Before making any preparations, I will not give it away easily. "

"This project is like my own child. Only those who have the same insight as myself can develop together, otherwise someone can lend me money, and I will pay him interest."

I'm not just doing business, I'm still running a national dress culture. "

Xiao Yunyan said.

Firmly believe in the post Olympic market

The nation is the world. She believes that even in the post Olympic market, her products will still be sold all over the world.

"I have been saying that what I am doing is not ordinary commodities, but national products.

Because the nation is the world, there is no time and geographical restrictions.

So over the past few years, my product planning and packaging are still being done. I am afraid that it will be a rush to make a quick attempt to earn millions, but nobody will be interested in it after the Olympics.

Xiao Yunyan said that the Olympic Games is a big gold mine, and the post Olympic era after the Olympic Games is the real touchstone of these Olympic Games.

She believes that with the support of China's profound traditional culture, coupled with a good economic environment in China, even in the post Olympic market, her products will still be sold all over the world.

At that time, she will introduce more high-end products, such as embroidered shoes with genuine gold thread, pearl embroidered luxury shoes, and all kinds of national costumes. The price may be as high as several million yuan.

After years of experience in the Olympic Games, Xiao Yunyan said that her greatest achievement was the recognition of the importance of the brand. She believed that she and her embroidered shoes had the same brand value as the Olympic Games.

Expert comment

The industrialization of Olympic shoes has to go through four channels.

According to a survey, during the 1998 Seoul Olympic Games, foreign tourists were much more keen on the traditional Korean Korea waist drum and Taiji Fan than the Olympic licensed products.

On the one hand, the unique national products can spread the culture of a country, and it also contains huge business opportunities.

Sang Yinfeng, a professor of business administration at Hebei University of Economics and Business, said Xiao Yunyan's cleverness is seeing this.

But to turn the plan into real gold and silver, we need to solve four problems: first, Xiao Yunyan only employs more than 100 people to make handmade cloth shoes, and in the next year, only more than 200 pairs of shoes can be produced and the production cycle is too long. Secondly, at present, Xiao Yunyan only relies on her own savings to support the operation of shoe factories, and less funds can not expand the scale of production. Third, Xiao Yunyan has not yet had a complete sales system; and again, although some people are willing to pay 50 thousand yuan to buy her Olympic shoes, how big the market is and how much market research is needed.