Summer Wear Discount Goes Straight, So The Price Of Brand Women'S Clothing Is Cheaper.

According to the "Lanzhou Evening News", the saying goes, "a cold autumn rain", since the beginning of autumn in August 7th, Lanzhou has had 2 rains.

Rainy weather accelerated the pace of summer clothing clearance. Yesterday, reporters interviewed the major shopping malls of the provincial capital. In order to make room for the autumn listing, the summer wear has been busy clearing goods, playing 3 to 50 percent off, and some summer clothing even to 90 percent off.

This summer discount is lower.

From Baisheng, ba'an to Xidan, Asia and Europe, along the way, brand women's wear and women's shoes in the shopping mall have been discounted, and fewer ladies' clothing stores are full of 3 - 50 percent off, 80 percent off of the Reds, and 90 percent off of phenanthrene.

In Longxi Road, Yongchang Road, Zhangye Road, Gaolan Road, discount sales promotions can be found everywhere.

In Parkson, a 20 year old girl saw a B2 fashion vest. The original price was 368 yuan, and she finished 62% off 140 yuan. She immediately bought it.

She told reporters that the time to wear this dress is long, that is, it is a little expensive, just hit a discount, naturally, "when the time to launch."

In the interview, reporters found that some brands such as ONLY began to fight 70 percent off, which is a new thing in Lanzhou.

In the past, the lowest score was 50 percent off.

This rare low discount has attracted many young customers.

"I feel that some brands are discounted by old ones, some of them last year or even earlier. Of course, it is impossible for new models to make such a discounted discount."

Consumer Zhao said that although some of the old money, but she felt that this year's clearance is greater than in previous years.

Autumn sales do not lose summer wear.

Summer wear is getting hot at low discount promotions, and the autumn wear of all brands is also on sale.

They wear long sleeved shirts, T-Shirts, thin sweaters and jeans.

Zong Qingmei, chief executive of Lanzhou District, told reporters that with the summer dress coming out, the proportion of autumn clothes in the store will be more and more, until September, it will completely replace summer wear.

"A cold autumn rain, as long as the next rain, buy autumn clothes will increase significantly."

A salesperson at the new world mall said that although the sale of autumn clothes is still not as good as that of summer wear, but because the autumn wear is not discounted or up to 10 percent off, compared with the overall turnover, summer wear and autumn dress are the same.

On the one hand, the summer clothing clearance is to make room for the autumn listing, but it is mostly for the purpose of repatriation of funds.

Zong Qingmei told reporters that many brands now have direct operations in the country to set up shop operations. Taking IgG as an example, there are more than 2000 direct outlets in the country, assuming that a shop is pressing 100 goods, and the whole country is not a small figure accumulated, so manufacturers should clear the goods at the end of each season to return the funds.

Straight battalion brings lower discount

When it comes to why the summer clothes are more clear than usual this year, Lanzhou New World Department official told reporters that this is the benefits brought by the camp to consumers.

In the past, brands like ONLY, VEREMODA and so on were all made by agents. Under the restriction of the order capital, the goods could not be very full and the discount would not be too low.

Since the beginning of this year, these brands have been directly operated in Lanzhou, so only 70 percent off of the special products have appeared.

According to another introduction, although the end of season clearing is the need for the brand to withdraw funds, it is also a strategy for the operation of the mall.

General stores will provide promotional support for the participating brands, while reducing the rate of deduction to consumers.

From the shopping mall, although the price of the off-season products is low, the turnover rate is high, and the total sales of the two products still increase.

Reminding: discounting "discount" and "handling"

In the days when commodities were scarce, people said, "money does not buy half a year's leisure," but now people have spare cash, and more and more people spend their money in season.

How to find the super value style in the remaining summer clothes of the past few rounds of shock waves? A seasoned Taobao expert gives the following suggestions:

First of all, we should choose the classic summer wear with low popularity, because the more fashionable the style is, the easier it is to get angry.

Secondly, choose a unique summer dress with a strong sense of design. Even if you wear it for two or three years, you won't be outdated.

Thirdly, the summer clothes at the end of spring and early summer will be available in the early autumn.

In addition, consumers should pay attention to whether to discount or deal with buying promotional clothing, because the state law stipulates that three discount packages will be offered, but the product will not enjoy three packages.