Production And Marketing Of Jiangsu Colored Spinning Enterprises Under The Crisis
In recent years, the color spinning enterprises in Xiang Shui county have been implementing the brand strategy actively, constantly increasing the development of new products, and gradually formed a number of well-known and high quality brand products. Up to now, all the more than 20 colored spinning enterprises in the county have started the production of order products.
In Jiangsu, the largest colored spinning production base, the new gold and blue textile and Garment Co., Ltd., the 80 thousand colored spun yarn production line is full of horsepower production and a gratifying bustle.
According to the person in charge of the company: in 2008, the company carried forward the spirit of the new Gold Orchid people to work together with one heart and one mind, and successfully fought against the impact of the financial turmoil on the enterprises. The company achieved four super historical achievements in production, sale, tax payment and staff wages, and the scale of the company's chromatic spinning has risen to sixth in the whole country. The company's production and operation is in good condition since Yu Zheng resumed eight at the beginning of the month. The company's workforce is stable and cohesive, and the overall situation is better than in previous years.
At the same time, the company put forward the call for increasing production, increasing sales volume, not reducing wages and not reducing staff in 09 years, and taking measures such as solid work to market service, strengthening basic management, consolidating the brand effect, giving full scope to enterprises to expand the market and so on, so as to seize the opportunity and push the development of enterprises well and quickly. It is estimated that in the 09 year, the new golden orchid group can achieve sales of 300 million yuan, and strive to turn in the tax revenue of 20 million yuan.
It is reported that in recent years, the color spinning industry in ringing county has taken the new golden orchid as the leader, and the backbone companies such as sun Dong, Bao Long, Jin Hui, and Feng Feng have been courageous to face the challenges brought by the financial crisis. They have seized the opportunity to seize the historical development opportunities and actively implemented the brand strategy. By continuously developing new products and strengthening market development, a number of well-known and high intellectual property brands have been gradually formed. At present, the county has many varieties of colored spun yarn, and its quality is first-rate. Its market share accounts for about 10% of the whole country.
Editor in chief: Xu Qiyun
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