Fujian Leather Goods Export Is Facing New Challenges
According to the statistics of Fuzhou customs, in the first 11 months of 2008, Fujian exported 1 billion 240 million dollars of travel articles and bags, an increase of 16.7% over the same period last year (the same below).
一、福建省旅行用品及箱包出口主要特點
1, plastic or textile materials suitcase, small hand bag is the largest export commodity. The export of suitcase and small hand bag for plastic or textile materials increased by 15.5%, accounting for 83.1% of the total exports of luggage and bags in Fujian in the same period. The export of leather, recycled leather or lacquer leather suitcases and small handbags was 50 million US dollars, down 17.5%.
2, general trade exports dominate. In the first 11 months of 2008, Fujian's travel articles and bags exported 1 billion 60 million dollars in general trade, up 18.2%, accounting for 85.5% of the total export volume of Fujian's luggage and bags in the same period. The export volume of processing trade was 120 million US dollars, an increase of 3.1%.
3, the export market is relatively concentrated. The European Union and the United States are the main export markets, exporting 390 million US dollars to the above two places respectively, increasing by 17.4% and 14% respectively, accounting for 62.9% of the total value of exports. In addition, Brazil and Japan exported 60 million US dollars and US $40 million respectively, increasing by 86.5% and 28.9% respectively.
二、旅行用品及箱包出口面臨的困境
1, there is a hidden danger of technical barriers in luggage export. Luggage production involves textile, leather, plastic, metal and other raw materials, often encountered technical barriers. The chemicals registration, assessment and licensing regulations (REACH regulations) have been approved and implemented by the European Union. The implementation of the REACH regulations reduces the availability of tannery materials: the chemical plant will require customers to use chemicals more carefully; retailers will pay more attention to the commercial products they are handling; European law also requires distributors to check the safety of products and keep records. All of these improved the threshold for luggage entering the EU market.
2, the lack of independent brands. At present, China is a large producer and exporter of luggage and bags. The annual output of luggage and bags accounts for more than half of the world's total output. However, the production scale of China's luggage enterprises is generally small, lack of independent brands, and insufficient investment in product development, so that most of our export luggage products are still low-end products, and the average price of export bags is usually only a fraction or even a few parts of the imported bags.
Although the export momentum of luggage and bags is still fast, but because the European Union and the United States are the main markets of luggage and package exports in China, the consumption power of the market is obviously weakened by the impact of the financial crisis. The US consumer confidence index has been declining in recent years, and European consumer confidence has dropped to its lowest level in 14 years in July.
At present, the state has raised the export tax rebate rate from 11% to 13% since December 1, 2008, which will relieve the pressure of business to a certain extent.
Therefore, it is suggested to encourage and guide the luggage enterprises to increase investment in design innovation, brand building, marketing and talent cultivation, and gradually develop into the high-end market.
Colleagues, encourage enterprises to improve product quality and technology content, actively respond to the various technical barriers put forward abroad, absorb and digest advanced processing technology, pay close attention to the new changes and new requirements of safety and technology testing standards in foreign markets, and enhance the competitiveness of the market.
Editor in chief: Xu Qiyun
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