Different Customers Give Different Gifts.

Many people think that the gift is mainly to thank the customers, while consolidating and strengthening the good relationship between the company and its customers.

Recently, a survey of some companies in Shanghai revealed that 47% of the companies giving gifts were "effective" or "effective". Another 39% thought that at least "a little bit of effect", and only 2% of the companies thought that gift giving was useless.

Customers are our parents, gifts, of course, we can not have no customers.

Zhao Hongmei thought he would blush for the first time to give a training company boss a gift according to the requirements of the Department Manager.

The department manager gave her a 800 yuan quota and asked her to go to the mall to pick up a gift for the customer.

What did she give her? She didn't know about the customers' preferences. She could not find someone to talk about it for a moment. Suddenly she remembered that there was a cute little girl next to her at the last time she saw the customer, but at the age of 4.

Yes!

Buying a Bobbi doll for a customer's child and buying a suit of 800 yuan is not OK?

So Zhao Hongmei went to the children's goods store, bought a big Bobbi doll, and bought a set of clothes with the same brand.

At the appointed place, the customer saw Zhao red Mei laughing. The family was still single. The child Zhao Hongmei saw was her sister's house. But the customer was still very happy, the clothes could be sent to her little niece, and Bobbi left to herself. When she was very young, she wanted to have one.

Zhao Hongmei understood, that is, the customer is saving face for himself.

Zhao Hongmei is now a manager of the education and Training Department of a website. Her clients are from the famous university principals to the small employers who are too small to be trained. Many companies give gifts to their customers often are promotional products and so on. But for an educational training website, some of them are resources for training and learning, which are the resources of universities and training institutions. Therefore, during the first year of education and training market development, Zhao Hongmei was worried about what kind of gifts she would send to customers.

But for several years, this is not difficult for Zhao Hongmei.

She has a set of experience, not to tell you here: because Zhao Hongmei's clients are from the famous university principals to the small employers who are too small to be trained, they will have different needs. Zhao Hongmei classifies them from the perspective of the gift giving mentality. She is divided into the following categories: 1, good face type: most of these clients are the heads of colleges and universities who want to pay attention to the spiritual level. They feel that someone is giving him something, and they are unique to their families and friends.

Then we should pay attention to the exquisite and cultural flavor that we can deliver.

2, figure and benefit: most of these customers are people who pay attention to material level in the heads of colleges and universities. They cook boiled dumplings in teapots.

3, take the opportunity to egg type: such customers are more difficult to understand, to be able to understand what he wants in the usual contacts, but generally speaking, their taste will not be too big, once satisfied.

4, lion opening type: this kind of general is a key person of a certain list, ha ha, usually do not want to give you the opportunity to send, that is not haste!

It's great to send as many as you can.

Professionals remind you that gift giving is not the size of a gift, so let the customer know that you have him in mind.

Even if the company expresses its gratitude, it will not embarrass the recipient.

How to give away business gifts must grasp the following principles: 1..

2. according to the different tastes of the gifts, carefully choose gifts.

3. choose the best time to give gifts, leaving a deeper impression on people.

The gift of "4." should be good quality, strong applicability and durable.

5. best to make gifts more personal and specific.

6. gift packaging should be exquisite, attractive and attractive.

7., according to the gift use, choose different gift occasions.