The Psychology Of Persuasion

In daily life, people often encounter such a situation: you are arguing with others about a certain problem, and you are clear about your own point of view, but you can not convince the other person, sometimes you will be dumbfounded by the other side.

What is the reason?

Psychologists believe that it is not enough to win people's approval of their own views, but that they are not enough.

Psychologists have put forward many ways to enhance their persuasiveness through research, of which six are the most basic.

1., using the advantage of "home advantage", a big tree in a neighbor's house is full of branches and leaves. The branches and leaves are luxuriant, covering the sunshine of your home garden. Do you want to discuss with him about this problem, should you go to his home or invite him to your home?

Ralph Taylor, a psychologist, used to divide a group of college students into three groups, namely, upper, middle and lower levels according to their ability to control others, namely, to influence others' abilities. Then each group was divided into one group to discuss the best of the ten budget cuts.

Half of the group is in the dormitory with high control, and half in the dormitory with low control.

Taylor found that the result of the discussion was always based on the advice of the bedroom owner, even if the master was a student of low control.

This shows that a person is more persuasive in his or his familiar surroundings than in other people's environment. He should make full use of the advantages of home in his daily life. If he can't discuss things in his own home or office, he should try to strive for it in a neutral environment, so that the other party has no advantage at home.

2., do you want to sign your application? Do you care about the instrument carefully regardless of the trouble, or do you believe others will listen to their words instead of looking at them?

We usually think that we are much more influenced by other people's speech than others.

We will unconsciously dress ourselves up.

It has been proved by experiments that people who dress differently and seek help from passers-by are more likely to be successful than those who are slovenly.

3., make yourself equal to each other. You try to encourage a group of youths to clean a place, but they prefer to go elsewhere. How do you arouse their interest?

Many researchers have found that if you try to change someone's personal interests, the more you equate yourself with him, the more persuasive you are.

For example, a good salesman always makes his voice, volume and rhythm fit with customers.

Even body posture, breathing and so on are unconsciously consistent with customers.

This is because human beings have the tendency to believe in themselves.

As psychologist Haas said, "the owner of a winery can tell you why a beer is better than another, but your friend, whether knowledgeable or knowledgeable, may have a greater impact on which beer you choose."

4. reflects your partner's feelings. You are going to visit a new couple next door and ask them to raise money for a project in the community. Which method is best?

The mediocre persuasions are the ones who come straight to the point, ask for a request, result in an argument and get stuck in a stalemate, and good persuasions first establish a climate of trust and sympathy.

If the host is upset about something, you say, "I understand your mood, if I, I will."

This shows respect for others' feelings.

When we talk later, the other side will also pay attention to it.

Of course, excellent persuasions are not always plain sailing.

He will also be opposed by others.

At this time, experienced persuasions often restate their opinions, admit that they have advantages, and then point out that their opinions are better and more comprehensive.

Research has shown that it is more convincing to show the views of both sides before concluding.

5., what is the most convincing evidence that you are ready to take part in a decision meeting to win a bigger sum of money for a cause that you do not value?

If you provide reliable information to your audience instead of personal opinion, you will increase your persuasiveness.

But remember that the audience's influence is also affected by the source of evidence to the same extent.

In one experiment, the two groups were asked to debate whether or not they could sell anti - resistant tablets without prescriptions, and then told a group of evidence that the subjects said they could be sold from the new England Journal of physiology and medicine (which was fictitious), and the other group was told that the evidence came from a circulation pictorial.

The results showed that the first group had more approval than the second group, and no prescription could also sell anti - resistant tablets.

Therefore, using authority can eliminate audience's preconceptions.

6., using specific circumstances and examples, you advertised and promoted some kind of medicine.

Or is it a good example of how to recover quickly after using a patient?

A good persuasive person knows clearly that specific examples and experiences are more convincing than generalizations and general principles.

Therefore, if you want to sell more medicines, you should use the latter method as appropriate.

In daily life, if you want to convince others, you should give evidence and use specific examples instead of empty preaching.

In short, the ability to persuade others and win agreement is not a mysterious gift. We can enhance our persuasiveness through learning some social skills.

In order to believe this, you may as well have a try.