Selling Gold Rule 100

The sale of the 100 laws of gold is that when a man reaches his old age, he is poor and bitter. That is not what he has done wrong, but he has done nothing.

1. for sales representatives, sales knowledge is undoubtedly necessary to grasp, without knowledge as the foundation of sales, can only be regarded as speculation, can not really experience the charm of sales.

2. a successful marketing is not an accidental story. It is the result of learning, planning and the knowledge and skills of a sales representative.

3. marketing is all about common sense, but only by applying these ideas to the positive people who are proven by practice can they produce results.

4. must prepare for boring work before achieving a spectacular success.

5. the preparation and planning work before sales must not be neglected and despised.

Prepare sales tools, introductory remarks, questions to ask, what to say and possible answers.

6.'s preparedness in advance and the strength of the inspiration from the scene are often very easy to disintegrate a strong opponent and succeed.

7. the best sales representatives are those who have the best attitude, the most knowledge-based products, and the most considerate service sales representatives.

8. must study and memorize the information, manuals and advertisements related to the products of the company. At the same time, we should collect and collect advertisements, publicity materials and manuals of competitors, so as to study and analyze them so as to know who we are, so that we can truly know who we are.

9. sales representatives must read more about books and magazines about economy and sales. In particular, they must read newspapers every day, understand the state, social news, news events and visit their customers. This is often the best topic, without being ignorant and ignorant.

10. the road to get orders is started from looking for customers. Training customers is more important than immediate sales. If stop adding new customers, sales representatives will no longer have the source of success.

11.'s unprofitable business to customers is bound to be harmful to sales representatives. This is the most important business ethics.

12. when visiting customers, the sales representatives should believe that even if they fall, they should grab a handful of sand. That means that the sales representatives can not go empty handed. Even if the sale is not done, the customer can introduce a new customer to you.

13. selects customers.

Measure customer's purchase intention and ability, do not waste time on indecisive people.

The important rule of 14.'s strong first impression is to help people feel important.

15. is punctual for appointment. Late means: I don't respect your time. There's no excuse for being late. If you can't avoid being late, you must call before the appointed time, apologize, and continue the unfinished sales promotion.

16. sells to Mr. power who can make purchase decisions.

If your sales partner has no power to buy, you can't sell anything.

17. every sales representative should realize that only by watching your customers, can sales be successful.

18. plans and naturally close to customers, and make customers feel beneficial, and smooth negotiation is the work and strategy that sales representatives must make preparations in advance.

19. sales representatives can not reach a deal with every customer he visits. He should try hard to visit more customers to increase the percentage of the paction.

20. know your customers, because they determine your performance.

21. before you become an excellent sales representative, you need to be an excellent investigator.

You must find, track, and investigate until you are able to identify all the customers and make them your good friends.

22. believes that your product is a necessary condition for a sales representative: this confidence will be passed on to your customers. If you do not have confidence in your products, your customers will not naturally have confidence in it.

Customers are not so much talked about because of the high level of logic you speak, but rather, you are convinced by your deep confidence.

23. good sales representatives can afford to fail, partly because they have full confidence in themselves and the products they sell.

24. understand customers and meet their needs.

Not knowing the needs of customers is like walking in the dark.

25. for sales representatives, the most valuable thing is time.

Understanding and selecting customers is to let sales representatives put time and strength on the most likely customers to buy, rather than wasting on those who can not buy your products.

26. has three rules to increase sales: concentrate on your important customers, two is more focused, and three is more focused.

27. customers do not have high and low points, but there are grades.

Determining the number and time of visits depends on the customer level, so that the time of sales representatives can be maximally effective.

28. must not be stereotyped to customers. It must be well prepared in advance and adopt the most suitable approach and opening remarks for all kinds of customers.

The opportunities for 29. to sell are often gone. We must quickly and accurately judge and watch carefully so as not to miss the opportunity, and we should strive to create opportunities.

30. focus on the right goals, use the right time and the right customers, and you will have the eye of the tiger to sell.

The golden rule of 31. promotion is how you like others to treat you, and how you treat others. The platinum rule of selling is to treat people according to people's preference. 32. lets customers talk about themselves.

Letting a person talk about himself can give you a good opportunity to tap into common ground, build goodwill and increase sales opportunities.

33. marketing must have patience and continuous visits, so as not to be too hasty, and not to be taken lightly. We must take the time to relax and look at the situation and make the paction at the right time.

34. customers refuse to sell, do not lose heart, further efforts to persuade customers, and try to find out the reasons for customer refusal, and then prescribe the right medicine.

35. is curious and inquisitive about the people around him. Even if it is impossible to buy, it is necessary to explain and introduce them to them with enthusiasm and patience.

It is very likely that they will directly or indirectly affect the decisions of customers.

36. sells to help customers instead of selling them for commission purposes.

37. in this world, sales representative * what is going to stir up the heartstrings of customers?

Some people use quick thinking and logical eloquence to punish people: some people move their hearts with the sound of the Sui and Sui dynasties.

But these are all formal problems.

There is only one factor that can always convince anyone at any time and at any place: sincerity.

38. do not sell but help. Sell is to plug things to customers, but to help customers do things.

39. customers use logic to think about problems, but what they do is emotion.

Therefore, sales representatives must press the heart button of customers.

The relationship between 40. sales representatives and customers does not need the formula and theory of calculus. What is needed is today's news, weather and other topics.

Therefore, we must not try to use simple principles to make customers interested.

41. needs to impress the customers rather than the head, because the heart is nearest to the customer's wallet.

42. should not be perfunctory, deceived or deliberately refute when a client's objection can not be answered.

We must answer as much as possible. If we don't know what to do, we must consult the leaders as soon as possible and give our clients the most prompt, satisfactory and correct answers.

43. listen to buy signals: if you are very attentive to listen, when customers have decided to buy, usually will give you hints.

Listening is more important than speaking.

The rules of 44. promotion are: a series of activities carried out for the purpose of paction.

Although the paction is not everything, there is no business without a deal.

45. rule 1: ask customers to buy.

However, 71% of the sales representatives did not conclude the paction with customers because they did not ask for the paction requirements.

46. if you don't make a request to the customer, it's as if you aimed at the target but didn't pull the trigger.

47. you have firm confidence in the moment of your business. You are the embodiment of success. As an old saying goes: success comes from success. 48., if sales representatives can not let customers sign orders, product knowledge and sales skills are meaningless.

No deal, no sales, it's as simple as that.

It's not a shame that 49. didn't get the order, but it's not clear why it didn't get the order.

The 50. proposal is to propose suitable solutions to the right customers at the right time.

When 51. is concluded, persuade the client to take action now.

If we delay the paction, we may lose the chance to make a deal.

A sales motto is: today's orders are in sight, and tomorrow's orders are far from the horizon.

52. overcome the hurdles with confidence.

Promotion is often the ability to show and create confidence.

If customers do not buy confidence, even cheaper will not help, and low prices will often scare customers away.

If 53. fails to make a deal, the sales representative will immediately make an appointment with the customer for the next meeting date. If you can't meet the customer face to face at the next time, it will be even more difficult to meet the customer later.

Every call you make calls for at least some form of sales.

54. sales representatives must not be rude to customers because they do not buy your products. That way, you lose not just a sales opportunity, but a customer.

55. tracking, tracking, re tracking - if you want to complete a sales promotion, you need to contact with customers 5 to 10 times, then you must stay up to those tenth times.

56. get along well with others (colleagues and customers).

Promotion is not a one-man show. It must work with colleagues and become partners with customers.

57. efforts bring luck: look carefully at those who are lucky enough to get the good luck after years of hard work. You can be as good as them.

58. don't blame others for failure. Taking responsibility is the pivot of fulfilling things. Hard work is the standard of success, and completing your task is your reward (money is not reward: money is only an appendage to the successful completion of the task).

59. stick to the end.

Can you see sales as a challenge, not a refusal?

Are you willing to stick to the 5 or 10 visits you need to complete the sale?

If you can do that, you will begin to feel the power of persistence.

60. figure out your formula for success.

Determine how many leads, phone calls, potential customers, how many meetings, how many product introductions, and how many traces you need to complete a sale, and then follow the formula.

61. is enthusiastic about work.

Every sales promotion feels like this: it's the best.

62. left a deep impression on customers.

This impression includes a temporary image and a professional image.

How do customers describe you when you leave?

You are always impressing others, sometimes dim, sometimes distinct; sometimes it is good, sometimes not necessarily.

You can choose the impression you want to leave to others, and you must be responsible for the impression you left behind.

The first rule of 63. marketing failure is to compete with customers.

64.'s most competitive competitor is the spirit of grace, merchandise, enthusiasm and dedication.

The most ignorant way to deal with competitors is to speak ill of others.

65. sales representatives are sometimes like actors, but they must be dedicated and confident when they are already involved in sales promotion, and affirm that their work is the most valuable and meaningful.

66. is happy with himself.

This is the most important one. If you love what you do, your achievements will be more outstanding.

Doing what you like will bring joy to those around you. Happiness is contagious.

67. performance is the life of a sales representative, but it is wrong to disregard business ethics and unscrupulous efforts to achieve results.

The success of non honor will breed the seeds of failure for the future.

68. sales representatives must always pay attention to comparing the annual performance fluctuations, and conduct reflection and review to find out the crux of the problem: human factors or market fluctuations?

Is it a competitor's strategic factor or a change in corporate policy?

And so on, in order to grasp the correct situation and find countermeasures to accomplish the task and create good results.

69. flattery before sales is not as good as sales.