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    Communication Angle

    2008/6/10 11:09:00 42006

    Everyone is talking about communication, communication and communication.

    In fact, from the perspective of communication, we will find a very interesting thing: failure and failure of the company, there are general managers, are installed computers, are meeting, advertising, why do some companies fail, and some companies succeed?

    This is actually a communication problem.


    (1) angle 1: general manager.



    (2) angle 2: computer.


    (3) angle 3: meeting.


    (4) angle 4: advertisement.


    Angle 1: General Manager


    Which company has no general manager?

    However, when some general managers are communicating, the people below do not know what he has said, this is the failure and failure of the company.

    Some general managers communicate well. This is a successful company.


    When Mr. Li was making a drink, few people said he didn't know how to drink.

    In fact, he was not an industrial man before. Strictly speaking, he drinks mainly because of financial operations.

    Mr. Li may think that financial operation and asset operation can rapidly expand the company. How many people think or disagree with this idea?

    In the enterprise, there must be many factory directors and deputy factory directors who start their businesses. But Mr. Li can be president when he is in his twenties, and he did well at the beginning.

    So Mr. Li had an obstacle when he communicated with the people below.

    Mr. Li thinks that to make a company is to make it bigger, but the people below always think that they should be steady and steady; Mr. Li thinks that the important thing is income, but the people below are only thinking about where to get their income.


    From this analogy, it can be found that the communication between general managers and their subordinates has the following undesirable performances:


    First, the meeting is the general manager's first words, in fact, the general manager's speech later, listen to others.


    Second, at the meeting, the general manager always speaks more. Actually, he should say less. The most important thing for a general manager is to make a conclusion.


    The general manager should always listen to others, instead of sitting on the "throne" of the general manager, and think that everything should be said by me, so that communication problems will arise in the middle.

    Therefore, the general manager should leave more words to others, and put his words in the back. He should be good at listening and be good at summarizing, so that he can listen to others' problems before he can discover others' thoughts.

    Otherwise, when you finish talking, no one will add it anymore. This is called losing communication.

    Using an allusion, the company is also general manager, and the company is also defeated by general manager.


    When many companies meet, they like to have a long table with many leaders on it. Like the work report, they are all cracked up.

    Where is it called a meeting?

    This is called decree propaganda.

    Why should there be such a meeting?

    Simply put the content of the propaganda on the Internet. Let's take a look.

    As far as communication is concerned, there is no big significance in the big picture.

    In fact, leaders should sit at the bottom and speak up.

    This will not only make the subordinates feel equal, create an atmosphere of speaking freely, but also help enhance the effective communication ability in the organization.


    Angle 2: computer


    Successful companies are equipped with computers, and bankrupt companies also install computers.

    What is a computer?

    Many people think that computers can help us improve our work efficiency.

    In fact, the computer will add, subtract, analyze, and plot, but the computer will not make decisions, so the general manager should not always sit in his office and sit in front of the computer.


    Once, I walked out of the office and stood behind a clerk.

    The clerk has been working on the computer. He thought I was appreciating his typing speed and faster and faster.

    I deliberately did not speak. After watching about 15 minutes, I asked him, "Xiao Zhou, what have you been fighting from now on?"

    "General manager, aren't you looking at it?"

    "I want you to tell me what kind of things you think you have just done is very helpful to the company."

    He stopped talking.

    So I raised my voice and said, "all my colleagues, everyone is paying attention. I'm talking to him. Actually I'm talking to all the people in the office. Remember, it's useless to play a computer faster. It's important to fight something. It's useless for a person to surf the Internet every day. What matters is how much useful information he has."


    If a company is losing money, your picture is also beautiful at a loss. There is a problem with the product of a company.

    Computers will not replace us to think. Instead, they will sink us into computers and do not know how to find answers.

    So don't be mistaken. They think they are working on computers.

    In fact, the computer is not particularly useful. It just accelerates the speed of calculation for us, designs statistical symbols for us in the analysis chart, but you have to find the answer there, which is unlikely.

    So don't tell others very well, your company is very strong, everyone in the hands of a laptop.

    According to the experience, the fastest employees in the computer usually have the lowest position. They are the general manager and the chairman, because they are thinking and working with their brains.


    Many people like to pick up a laptop to customers, and pop it to the customers.

    But in fact, things can be sold, not because they carry computers.

    What about computers?

    What about opening it to our customers?

    Many salesmen make this mistake, thinking that it is very convenient to have a notebook computer, "crack" to open, and always read to the customers.

    The customer said, "shut up, you leave that disk and you go back."

    The negotiation is over. From now on, the business will not have to be done.

    Customers don't need you to read those things. You leave them behind and let them see for themselves.

    You tell your customers what your things are good for.

    Why do customers want to buy your stuff?

    Is this computer able to tell?

    Many companies have made this mistake.

    Since the advent of computers, a blackout seems like the whole company is on holiday. Why?

    Everyone thinks that computers are everything.

    In fact, this is not the case at all. The more computers are bought, the faster they will go bankrupt.


    Angle 3: meeting


    Successful and failed companies have meetings. The most important thing in a few communication is meeting. Therefore, our company spends a lot of time in meetings every day, every week and every month.


    Why do people like meetings so much?

    The result of the study is that meeting is a kind of addiction. When we meet each other, we say that I am going to have a meeting.

    This shows that the meeting is a manifestation of authority and satisfaction. When the speaker and chairman are in the meeting, there is a sense of excitement and self satisfaction.

    Originally the meeting was a stimulant, so every time I went to the meeting, "Hey, everyone.




    "We are going to have a meeting," said the leader of this speech with joy. The people below were active again: "ha ha, there is another meeting."


    A lot of people sitting inside, do not know what to open, this is a common problem of meetings, it can be written as a new "song":


    I didn't make it clear beforehand.


    Then there was no preparation in advance.


    Just go in and talk.


    Then we had no interest in voting.


    All hands raised and applauded.


    After the meeting, there was no one to take care of it.


    There are many room for improvement in the conference. Where should we start? Here are seven suggestions for reference.


    Conference to improve tree chart


    Recommendation 1: who will take part in


    Usually, there are too many people who do not know who really should listen, who can not listen to them, and the final result is that everyone will not speak.

    In fact, there are two kinds of meetings:


    The first kind of person: the kind of person who must attend is not allowed to speak.


    The second type: those who do not need to attend can listen.


    In this regard, when the High Performance Companies sends notice of the meeting, it usually writes two lines, one of which is to specify which personnel must attend and the other line to write random participants.

    What's the difference between them?

    If a person has to attend the meeting, he or she will be held responsible for it. Those who are willing to join them will be glad to go in and listen. If they are unhappy, they will not go in. If they do not listen to the meeting, they will photocopy the minutes of the meeting.

    Why?

    Because some people just want to listen to one part of the meeting, for example, today's meeting talked about a topic of logistics, so the warehousing people came to listen to it. After that, he left, because the following is a financial issue, and it has nothing to do with him.


    To solve this problem, it is suggested that the company's conference table be designed as shown in the following figure:


    Shape is not important. It is important to distinguish two kinds of people in meetings: one must take part in it, and one must sit in the same circle. What else do you do?

    Another person can sit at random, sitting in the back seat, listening or speaking.

    I want to emphasize that it is necessary to send down all the agenda items of the conference, so that those who are willing to participate will control the time. He will see, "well, I am interested in this topic."

    So he came in at that time, and when the subject was over, he went out.

    So why do we have to attend all meetings?

    As a result, a lot of things were delayed.


    Do not write down the name of the managing director to the conference notice.

    A lot of companies have such a problem. They think the meeting is not like a general manager. It is not like a general meeting. As a result, the general manager did not come that day because there was a guest. The next general manager did not come because he wanted to go to Beijing; the next time the general manager did not come, because he went abroad; finally, at the end of the month, he did not come because he was ill at home.

    The consequence is that the notice of the conference is issued on a single basis. It says that the general manager will attend the meeting. Everyone will say, "he will not come. He will not come."

    So when a meeting was held, all of them went into the world with sodas, melon seeds and peanuts. There was a meeting in the mountains, and there was nothing to do except eating six pounds of melon seeds every month. What's the difference between this opening and the opening?


    Recommendation 2: who presides over


    Many companies' meetings are presided over by the general manager.

    Don't disagree with this matter. As a senior executive of a company, you should listen more and speak less.


    When a company meets, there are three kinds of people sitting on it: the first person is the chairman, who can be positioned as deputy general; the second type is the introducer, who can be positioned as a manager; the third type is the observer, who can be positioned as the general manager.

    This will mean the conference.

    If it is a small meeting, then the manager is the observer, the deputy manager is the chairman, and the director and leader are the introducers.

    If it is a factory, the factory director is the observer, the vice director is the chairman, and the introducer is the workshop director.

    In this system, the most important person should be the introducer.


    People have seen foreign films, and they know that in foreign courts, judges are slightly higher.

    In the company's conference room, the preamble should be seated at a higher level before the chairman and after the chairman, which means that the chairman is a person who maintains order.

    The real speaker is the preamble.

    What about the observers?

    You should sit beside the chair and observe, and when necessary, insert one or two key words, but most of the time is silent unless there are problems in the venue and problems.

    As a general manager, at the venue, it is important to calmly think about what they are talking about.


    Recommendation 3: who controls


    Who controls this venue? The three kinds of people mentioned above have their own functions. Let's look at the answer.

    The chairman controls the order. The introducer controls time. For example, the company has a meeting this afternoon, from half past two to four, that is, 90 minutes.

    Then you can give everyone 20 minutes, four agendas, a total of 80 minutes, 10 minutes to give the chairman, or to the observer, what is the meaning of this distribution?

    This means that your time is 20 minutes, and the agenda is very clear. In the middle, there is a material department, and he has 20 minutes, so the warehouse department concerned with him needs to listen for 20 minutes.


    Recommendation 4: who speaks first?


    Recommendation 5: who is responsible for tracking with whom?


    Unless I find out the person in charge, I never want to do this and make myself so miserable.

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