Internet Marketing Is All About Creativity.

The purpose of Internet marketing is to catch the eyes of netizens fundamentally, and whether we can grasp the key of the eyeball depends on whether there is any idea of attracting netizens.

In a sense, Internet marketing is the idea of competition.

"Transformers" is the most representative American cartoon in the 80s of last century. After the film was broadcast, there was a "Diamond craze" in the whole country, and the people born in that era also had a deep "Transformers complex".

Nowadays, these people have grown up and become the largest users of Internet users. They are also the most important target consumers of Haier computers.

In June 2007, Haier computer announced that it became the only computer partner of the movie Transformers in mainland China. Transformers was released as an important brand promotion opportunity, and then opened the prologue of the 2007 computer summer rush war.

But how to achieve this, with the interaction of the Internet, Haier computer has built a huge "graffiti Museum" on the Internet.

On this platform, netizens can express their ideas freely in the form of "graffiti".

In the process of "graffiti", the poster of Haier computer is preset as the background of the sketchpad, and the elements of Haier computer are quietly integrated into the graffiti works of the netizens, so that the Haier brand elements and users will participate perfectly.

At the same time, "graffiti" this form of activity is also loved by many netizens, activities not only have a high degree of participation of users, but also participate in the threshold is relatively low.

So after the launch of the event, the "Transformers" was launched. "Graffiti" activities soon aroused the active participation of the netizens, and the "graffiti Museum" became a powerful interactive platform between Haier computer and netizens.

Data show that during the whole activity, netizens uploaded 1093 graffiti works and 337 messages, while the total number of votes cast by netizens reached 37818 votes.

Haier computer and Transformers had a close contact with the majority of netizens.

Driven by websites like blogs and China, blog WEB2.0 has been developing rapidly in the past two years.

At the same time, blog gradually shows its marketing value, so that network marketing can no longer blindly use banner, pop-up ads and other hard and broad forms to attract users, but further enhance the interaction and accuracy of marketing, so as to achieve the purpose of effective marketing.

Blog "sofa" is "So fast" meaning, blogger post posted the first replies to respond to Bo Friends in the circle called "sofa".

Therefore, in the Internet blogosphere, "sofa" means an order, and netizens "grab the sofa" on the Internet is not only a kind of online fun, but also represents a positive spirit of participation.

As netizens' interest in "grab the sofa" is becoming more and more common, BOLONI boss Cai Ming has launched a blog marketing campaign to grab BOLONI sofa and become the fastest person in history.

The "sofa" grabbed the first place on Cai Ming's blog, grabbed the real sofa in life, and linked the sofa in real life with the sofa on the Internet, so that netizens could get a solid sales promotion in the rush.

From the Internet, the announcement of the robbery sofa address to the sofa was robbed by Bo friends. The fastest speed was 40 minutes, and Cai Ming's blog increased from 3 million to 5 million after the "sofa rush" campaign ended. The popularity of BOLONI's brand has been greatly improved.

A few days ago, on a website, SKYWORTH TV's "cool 2008 Creative China line" fully excavated the marketing value of the creativity. As long as netizens played their creativity and imagination on the "2008" figure, they created a pattern with the word "2008" to participate in the creative competition of "cool open 2008 Creative China".

From all the current entries, the activities encourage netizens to develop their creativity, lead the trend of folk creativity, and mobilize the enthusiasm of the netizens as a result of the fun of activities.

The activity is driven by individuation and autonomy. It provides users with a platform for aggregation, display and interaction, and naturally integrates product and brand information into the activities of netizens.

Under the premise of paying great attention to user experience, creative marketing sends appropriate marketing information to potential consumers in an appropriate way, and changes users' passive acceptance into active participation. Through personalized creative expression, the interaction between enterprises and users, as well as between users and users, such as appreciation, voting, comment, graffiti, personality creation, etc., makes the product information disseminate imperceptibly in the interaction, and continuously deepen the user's understanding of the brand value and connotation of the enterprise.