Is The Anti Season Fur Coat Good?

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Moreover, many shopping malls also advertise the anti season sales activities of down garments, fur coats and cotton clothes.

"Summer buy winter clothes" seems unreasonable, but manufacturers, businesses and consumers are scramble for it.

In the anti season sale, there were only a few questions.

After the summer of 2000, the capital launched an upsurge of anti season sales of leather goods.

Fur sales launched an amazing discount on one street.

At that time, there was a slogan that "no less than half off is not a discount". Under this slogan, every leather store in Beijing has made strange moves, hoping to arouse it in summer.

The climax of sales.

Unfortunately, despite the enthusiasm of consumers, consumers still do not buy it. The slogan "can not be cheaper" is striking, but the business of leather goods stores has not improved.

In the third edition of "market newspaper" in May 31, 2000, it was reported on the topic of "discount less than half price, still few people ask for it, and Beijing leather goods selling off season".

At first, some small brands which were not known were followed by some well-known domestic brands, aiming at stimulating the domestic fur market.

Originally, the enterprises cleaned up the stock of "big cargo", and prepared for the new product listing in September, but finally evolved into the main marketing strategy of some fur manufacturers.

Almost all manufacturers follow up in order to maintain or win market share.

The chairman of Beijing's West Asia leather goods group said that simply driving the market by low price and pulling down the overall price of the leather clothing market did not bring profits to all enterprises.

The short-sighted behavior of anti season sales is exacerbated by the plight of the fur market.

After the cold season of anti season sales, many enterprises formally withdrew from the vicious competition of off-season sales, and shifted the focus of marketing to the introduction of new technologies and new products.

Analysis of the current anti season sales, compared with a few years ago, there have been many new changes.

The current anti season sales still leave room and room for the normal autumn and winter peak season sales, rather than "grab" the market with the winter.

The market hurts.

From the anti season sales to the cold season, and to the anti season sales, it is only a marketing tool, but the quality and taste of the goods are the key to retain the consumers.

Editor: vivi