Interview With Zhang Hailong, General Manager Of Longyang Fur Company

This is because, in the field of domestic leather clothing, there is no doubt that Longyang fur is the best.

China fur net has recently made an exclusive interview with Mr. Zhang Hailong, general manager of Longyang fur company. Mr. Zhang Hailong has introduced his career development to us.

The author collated the interview content with a view to enlightening and helping other businesses.

During the conversation, I learned that Zhang Hailong did not do fur clothing when he entered the fur industry.

Zhang Hailong said he had been recuperating at home for two or three months after he was demobilized from the army in 04, considering that he grew up in a big town called "Qiu Du". He was familiar with the fur industry, and finally decided to develop his career in the fur industry.

    發展方向有了，但問題是皮草行業所涉及的面非常廣，從原料皮張到裘皮褥子、毛領毛條，從皮草編織圍巾、披肩到裘皮服裝，從胸花飾品到皮毛工藝品。到底先從哪個項目入手呢？張海龍選擇了去外地開門市經營帽條生意，一方面帽條的技術門檻比較低，另一方面也彌補了資金不足的缺點。他把創業地選在了服裝廠商聚集的四川雅安，在那里經營了兩年毛領帽條批發。張海龍收獲頗多：對皮草行業有了更深的認識，同時也淘到了自己的第一桶金，而最大的收獲則是結識了自己的賢內助。

At the time, fur clothing was also mainly exported, but he judged that domestic sales of fur clothing would become an inevitable trend, and once China's fur clothing market was launched, its scale and revenue would be immeasurable.

Speaking of this, Zhang Hailong smiled and said, "once the Chinese want to buy something, China will quickly become the largest market of such things. Computers and mobile phones have proved to be the same.

I am optimistic about the development of fur clothing market in China.

At the end of 06, Zhang Hailong made a decisive switch and began to make preparations for entering the fur clothing industry.

This time, he chose the business site in China's international camp fur trading center.

In April 07, Zhang Hailong formally entered the garment industry, and also became the first group of fur trading centers in the camp.

Through investigation, he found that fur clothing industry in South China has developed to a considerable scale due to its early start.

So Zhang Hailong focused on sales channels in Northwest China and Inner Mongolia.

Zhang Hailong said that the reason why he developed so fast in fur clothing field is to focus on product quality and style. On the one hand, more importantly, he pays attention to the cultivation of independent brands and the packaging of products from the very beginning.

Although he had just started a clothing business, he had only one retail outlet in the camp fur trade center, when he registered his own brand, the sea beauty.

He was the first registered brand in the middle and low end fur clothing business.

In fact, in the first year of operation, Zhang Hailong sold less than 1000 clothes, but all the clothes were sold on the "sea beauty" brand.

Although he didn't earn much money in the first year, he made him acquainted with more than 20 northwest customers based on Yinchuan.

Entering the 08 year, the "sea beauty" brand fur clothing began to sell.

The products radiated from Yinchuan to Baotou, Hohhot, Hailar and Erenhot in Ningxia, Gansu, Lanzhou and Inner Mongolia.

Zhang Hailong is proud to say that 80% of Yinchuan's fur clothing stores have "sea beauty" brand clothes, and many northwest customers are attracted by the fur trading center of the camp.

This year, Zhang Hailong made a fine decoration of the shop, showing fur clothing taste better.

His fixed customers have developed to over 100, and sales of clothing have increased by 10 times, breaking through 10000 items at one stroke.

    進入09年，張海龍更加躊躇滿志。一方面將大營皮草交易中心的門市擴成4間，并重新進行了裝修；另一方面更加注重產品包裝、并加大在終端市場的宣傳。張海龍還計劃在今年推出一些水貂服裝，將產品檔次逐步向中高檔發展。談到今年的銷售目標，張海龍伸出了四根手指：“我的目標是40000件。”

Zhang Hailong also said that he would pay more attention to brand building, so that more consumers recognized his "sea beauty" brand fur clothing. He believed that relying on the excellent platform of China's big camp International Fur Trade Center, "sea beauty" clothing would definitely become the golden phoenix of the brand.