Exploring The Future Of Tourism: A Shortcut For Industry Leaders To Seek Social Media Marketing
The increasing diversification of social media tools and the rapid growth of China's tourism market are making tourism enterprises try to reach the increasingly large and wealthy leisure travelers in China.
The role of social media in the future Chinese travel search market has become a recent travel in Shenzhen by professional travel information website.
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Online travel agencies, such as Ctrip and elong, as well as airlines, hotels, travel search sites and other travel plans and booking sites are looking for the best social media tools to communicate with travelers.
Although the growth of China's tourism industry has slowed down in the past two years, the trend of research and booking travel through the Internet has been increasing in the near future.
PhoCusWright's latest research report, an overview of China's online travel market, estimates that China's online travel market will grow by 19% in 2009, and the market will reach 6 billion 900 million US dollars, accounting for 11% of China's tourism market, which is expected to double in 2010.
"The trend of travel research and booking through the Internet is accelerating."
Cyril Ranque, vice president of Asia Pacific partner services, said: "hotels find that their products are more dynamic through the Internet, and the economic crisis has accelerated this trend."
When online travel research and booking become more and more popular, many Online Travel Corporation hope to keep up with the trend. They are looking at the social media as an important way to attract Chinese travelers' attention.
"At present, fewer than 10% of our subscribers are booking online."
Cool News Travel Network CEO Zhang Haijun said.
"But I believe that in the future, this proportion will reach 50%-60%."
At the China tourism distribution summit, we did not see the case of promoting clear return on investment through social media promotion.
Many companies are still very cautious about the promotion of social media. Other companies that have already used social media find that there is no good way to measure their effects.
But Chinese consumers will have more demands in the future, Elliott Ng said. He is the founder of Uptake Networks from Silicon Valley, and Uptake Networks provides services to travelers through travel search and social media.
Elliott recently visited three cities in China, including Shenzhen to participate in the China tourism distribution summit.
Elliott is very surprised at the speed of change in China's tourism market. He said that this change will lead to some new tools integrating tourism search and social media.
"China's tourism market is changing very fast, and consumers are beginning to demand services from other countries.
This means that the tourism industry will bring the successful social media mode in other places to China to reproduce or derive inspiration from it. "
In a speech at the China tourism distribution summit, Elliott talked about the major trends affecting social media, search and travel in the United States.
One of them is, "social media is creating new ways of influencing travel decisions for the tourism industry."
The key to using social media to influence travel decisions is to identify people with influence and relationships and pass information through them. Jens Thraenhart, partner of Dragon Trail, said that Dragon Trail is in Beijing, providing international travel providers with market consultation for Chinese consumers.
"In social media, only a small number of users are very involved in influencing others."
Where to go, CEO Fritz Demopolous says, where to go is China's largest travel search website.
"When you try to ignite the flames of social media, you have to use all kinds of ways."
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