Seven Wolves Chase After The Spokesperson Zhang Hanyu, Can Honglei Sun Fail To Win Popularity?

Have you seen Hu Jun, Zhang Hanyu, Honglei Sun, Chang Chen, and the four movie kings appear in a print advertisement at the same time?

This is not the latest film and TV poster of a director, but the latest graphic advertisement of seven wolves. It is handled by Shanghai Lingshi advertising agency.

When people in the industry were less enthusiastic about hiring spokesmen, the Fujian men's seven wolves, who had always won by surprise, did the opposite. They hired four spokesmen at one go.

It is not unusual for a brand to hire multiple spokesmen in the circle, such as Semir.

It is reported that when the print ads were launched, Lingshi advertising helped seven wolves to use the plane draft as the material, and edited an advertising film. Currently, it is being broadcast in some TV stations.

From the point of view of money, is this choice absurd?

Why do the seven wolves spend the money?

In fact, the cost of advertising today is very expensive. The advertising cost of prime time in major TV stations is calculated in seconds.

With expert budget, the four top male stars gathered in this preparation, at least 800-1000 yuan for the seven wolves.

According to a leading brand publicity official of seven wolves, "cultural innovation" will be a strategy for seven wolves in the next ten years. It is under such guidance that seven wolves are constantly exploring new ways of advertising.

In recent years, the advertising style of the seven wolves has been changing, or it has changed many agents. First, the legend of Ying Yang and TBWA, and then to linglion, in 2008, it spent nearly 120 million yuan a year on marketing expenses.

Looking at the current domestic menswear brand, mainly rely on advertising to spread. What kind of advertisement do you want to be a brand leader?

What are the reactions of readers, audiences and listeners as advertising?

In fact, it is very simple. If you want to be a brand leader, you must establish brand leadership.

Leadership is one of the most important motivational factors in consumer behavior.

When the seven wolves are no longer like the "our products are better" mentioned by some enterprises in the advertisement, the change of this slogan is the deepening of the slogan "men are more than one side" put forward in 2007.

In 2007, the slogan put forth effort to shape the life form of "many men". It was a lateral expansion of the connotations of the seven wolf brands.

And now the slogan is a lengthwise extension of the brand value of the seven wolves.

We can see that the seven wolves have put the spokesperson's advertising investment as an insurance to prevent them from losing because of the attack of their competitors.

Just imagine, other enterprises dare to do so?

Not long ago, a business executive once said, "the upsurge of spokesmen is over. Now we have to concentrate on the market. We will consider asking stars to help us."

In contrast, like the seven wolves, such a spared no cost of the image spokesperson, can this time for seven wolves "hit" popularity?

In fact, as early as the end of last year, the responsible person has revealed that in the future there will be more men of high quality who have the spiritual commonality of "men not only one side", but also continue to enter the seven wolves' hall of fame.