A Successful Shop Strategy

According to the latest report, in this era, it is a dream for many people to open shop independently and to be a boss for themselves. It is the age of creating bosses. However, what shop can you open? How can you open it? It's not what you want to drive. If you want to be successful, just read it out. There is a lot of Philosophy in it.

First, why do you want to open a shop?

A sensual entrepreneur. Most of them are sentimental, often attracted by some successful shops. The warm smell and orderly rhythm in shops often encourage their emotions and are too optimistic about opening stores. Two rational entrepreneurs. It can be divided into two categories: one is water to the canal, and these people have professional skills, and are trained to come from the foundation, go through the company's operation stages, and have strong strength; two, stop, watch and listen. They are not in a hurry to put in. They still have doubts about opening stores. They want to know all kinds of channels and find the best way. The three is the above two kinds of comprehensive entrepreneurs, with romantic idealism entrepreneurs.

The second is: how many successful shops?

The United States has conducted a survey on the success rate of opening stores. The results show that the success rate of joining the franchise system is about 80%, and the proportion of successful independent stores is about 20%. Experts believe that "technology" is the basic survival condition for storefronts to operate successfully. It is essential for the store to take root and have sufficient competitiveness. If we pay attention to market information and pay attention to the new consumption culture and characteristics, we can avoid falling into the vicious circle of price cutting competition when consumers are inclined to rational thinking.

Third: what kind of shop to open

If you ask what kind of clothing store you want to open, can you answer it right away? If you haven't got a picture yet, think about opening a foreign trade shop for a while, then you want to open a brand store, and then you want to open a children's clothing shop, like 15 buckets in your mind.

If you are full of strength, enthusiasm and fire, you can consider fashion pioneer shop to create fashion trend as a fashion pioneer.

Second, if you are good at fine and delicate goods, exclusive boutiques and boutiques are exclusive.

If you are extremely sensitive and loving family and family complex, children's clothing shop is a good choice.

If you often follow your feelings and always put yourself in your shoes, the Clothing Fair for foreign trade clothing will be a good choice.

In addition, you need to think about your personality traits, interests, and know the amount of money you have on hand. Then, let's know more about the storefront you want to set up. Because of the different nature of the format, you need to have special abilities, such as business development ability, expressive ability, and evaluate the fitness of the kind to be introduced, such as the working hours, the length of work hours and the way of work. It is suggested that when the shop has not yet decided to open a shop, it should take part in the presentation sessions organized by the joining parties, listen to different kinds of voices, and listen to the sweet and bitter taste of the shop in person.

Fourth: how to open a shop

Do you want to open a shop alone, or invite friends or relatives to join a partnership, or join a franchise system, and provide resources for opening stores by the headquarters? Experts believe that if the storefront is related to past work experience and has served as a management position, it may consider opening an independent shop. But without experience, choosing the right affiliate system and learning management skills can be a good way to reduce business risks. In addition, partnership investment opens shop, and there must be courage to face differences of shareholders and division of powers and responsibilities. It is best to avoid a combination of 2 people and 3 people, not more than 5 people.

Fifth: what elements of investment should be considered before opening a store?

A full investigation should be conducted before opening a shop. No investigation, no voice. The location of the population, the nature of the units gathered nearby, the nature of the work, the consumption ability and habits of the region, and whether there are similar shops. If so, we should investigate the business circle. The more in-depth understanding of the target customer layer, in the store location, the more able to vote for their needs and preferences. Do not rush to take over the transferred store. Some people see a certain shop transfer, think its appearance is good, the price is not expensive, then hastily take over, but after the shop opened, it was found that the target market is too small, and even caused "no one to visit" dilemma, but it's too late. If you observe carefully, sometimes you will find that a shop often has two leased words, and the boss has changed one after another, which shows that he has not made any money. On the contrary, some shops have not changed for several years, which means that the store has the right business to make and to make money. Generally speaking, the market survey before opening a shop includes the following aspects:

1. What is the surroundings of the shop? The good rings of the environment have two meanings. One meaning refers to the surrounding environment of a shop. For example, some shops are opened near or near the garbage. Not far away, they are rubbish dump, smelly ditch or dust floating outside the shop, or neighbors are chemical factories with strange smell overflowing. This is the bad opening environment. Another meaning refers to the location of shops. Generally speaking, if the shops are located near the station, the commercial area has a high population density or a street concentrated by their peers, this kind of shop environment should have a relatively large advantage. In addition, the location of the fork road and the corner is better, and the location on the slope road, the remote corner and the tall building is not good.

2. Is the traffic condition convenient? It is convenient for customers to stop after they arrive at the store, whether the goods are transported conveniently or not, and whether it is convenient to go to the shops from other locations. Whether the traffic conditions are convenient or not has a great impact on the sales of stores.

(3) is the surrounding facilities advantageous to the shops? Although some shops are located on the main roads of the city, the barriers on both sides of the main road have greatly affected the business. Therefore, we should pay full attention to this when choosing street pavement. How to choose? There are two typical streets: one is only the driveway and the sidewalk, the vehicle is running on the road, and the line of sight can naturally sweep across the sides of the street. Pedestrians walk along the street and naturally enter the shops. But if the width of the street exceeds 30 meters, sometimes it will not be popular. According to investigation and research, the street is 25 meters wide, and it is easy to form popularity and customer trend. Another typical street: the driveway, bicycles and sidewalks are separated. In fact, this is a closed traffic. Choosing this location is not good.

4. Serving the regional population. Generally speaking, the more population there is, the better the density is. At present, many large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.

The income level of target customers. Setting up jewelry stores and high-end boutiques in the areas where the rich are clustered is the characteristic of high income for target customers. All kinds of commercial villas or residential quarters built around the city are places where the rich gather.

There are many factors that affect the location of shops. Why is the business of some remote alley shops flourishing every year, and some shops in prosperous areas are hard to manage? This is exactly a philosophical saying: the specific situation is analyzed in detail. The good rings of position are relative rather than absolute. The quality of a business depends not only on the location of the store, but also on the content, way of operation, service and image of the store. Opening a shop is no longer a matter of OK. Only rational and perceptual combination can succeed.
If you look at the contents above, you will become a success in the clothing industry.