How To Establish A Quick Response Mechanism For Chinese Garment Enterprises?

Logistics informatization push hands

In the past, clothing manufacturers in China tended to focus only on design and production, but ignored the essential role of logistics in clothing production systems. Nowadays, the informatization of logistics has been increasingly valued by garment enterprises, which has an important impact on the informatization construction of the whole industry. Overseas, many famous international companies have already started the construction of logistics system, such as Nike, Adidas and other world-famous brands have built large and modern distribution centers all over the world.

After China's entry into WTO, the informatization level of China's garment industry has been greatly improved than before. However, as part of the supply chain, logistics is relatively slow. However, it is this small "slow" that indicates that we will have unlimited room for development in this respect.

With the rapid development of Internet and abundant network resources, garment enterprises can make full use of the network to collect and arrange the logistics market information. To achieve the informatization of logistics distribution, the information, data and flow direction of raw material supply, sale and consumption will be rapidly collected and processed through electronic information technology, so that the logistics distribution process can be organized more effectively, and all of these procedures will save more time than traditional information collection and logistics distribution.

To a certain extent, logistics electronization has become a main way of commodity and information circulation. In fact, whether it is information collection or distribution information, the most fundamental thing is the informationization of logistics management.

"Love builds up an efficient and smooth internal information communication mechanism by means of information management, and a large amount of information can flow smoothly in the supply chain, so as to achieve direct and effective communication in design, procurement, production and sales." Zhang Rongming, chairman of Beijing Ermu Underwear Co., Ltd., said that AI has signed a strategic partnership agreement with the top logistics suppliers at home and abroad, ensuring the timeliness and controllability in the logistics and transportation links. In 2009, AI will build a fashion factory in Shunyi, Beijing, which integrates R & D, technology, production and logistics. This will soon add fresh blood to the efficient supply chain system.

For garment enterprises, whether modern information technology can be used as the main means to carry out information-based whole process management of logistics supply, procurement, inventory and distribution management will consider whether the enterprise has the strength to win the new round of development and upgrading.

The need for rapid reaction mechanism

Some people say that this era is no longer "big fish eating small fish" but "fast fish eat slow fish" era. Especially in the fierce competition of the market, who will react slowly and who will be eliminated will have a great chance.

ZARA, the Spanish clothing brand, is known as DELL computer in the fashion industry. Studies have shown that the lead time of ZARA12 days is amazing for peers to clap hands, but it is hard for them to keep a close eye. Their peers are calling ZARA "affordable fashion." It has created a new myth of fast fashion mode in the middle of traditional top clothing brands and public apparel, and has achieved a rapid response to the market in an efficient supply chain integration mode, making it the core competitiveness of enterprises.

From the perspective of supply chain, if the supply chain of garment industry can not keep pace with the rapid changes of the market, it will cause production, operation and sales to not keep up with the market, and the phenomenon of shortage and accumulation will occur frequently and even lead to a sharp rise in inventory costs. The importance of establishing a rapid response mechanism for clothing supply is obvious.

Zhang Rongming thought, "the rapid reaction mechanism is to provide nutritious fertilizer, so that the tree of love is born with the vitality of life."

How can China's garment enterprises establish a rapid reaction mechanism?

The core point is still to improve the degree and speed of information construction of enterprises, and adopt information management means, so as to quicken the speed of product development, shorten the development cycle, and constantly innovate to adapt to the changing market. Especially when enterprises enter the ERP, that is, the enterprise resource planning stage, the management means of enterprises will be more mature, and the management level will be greatly improved.