B2C Low Profile Or High Profile Earn Credit?

After two hours of physical labor, 17 members of the billion state insane society completed the whole process of Xiangshan mount Xiangshan. At one o'clock in the afternoon, we drove to the designated gathering place of the billion dollar crazy community activity, the Dahongpao teahouse near the Cui Wei primary school in Beijing, and began nearly three hours of mental labor.

As the first offline activity since the opening of the online community business community, the lunatics are unwilling to give up the opportunity to face to face. As an organizer of the event, he has entrusted me with a small B2C salon, and the killing activity has been stranded.

Now let's move on to the topic we discussed.

Topic 1: do B2C sellers want to build their own logistics?

And Taobao four crown seller Li Yang is the fifth time to meet, almost every time he will mention Shen Tong logistics.

"Net shop + logistics" is the unique model of this cosmetic seller.

And he has the same pattern as well as another big seller of cosmetics in Beijing, cherry net.

The difference is that cherry network as the two largest seller of gold, only the logistics of their own goods, and Li Yang contracted in the express delivery in addition to their online shop civilian women's home delivery, but also to the nearby primary schools and residential express.

The difference between the two manifestations stems from different motives.

Cherry net is the logistics cost savings and not controlled by others.

What the civilian women's homes look for is terminal data that provides logistics services.

Li Yang believes that receiving express can give them a lot of useful data, such as what kind of holiday products sell well, consumers' opinions on products and so on.

As the last link of the direct contact with the terminal consumers, the courier has the convenience of obtaining information.

But not all B2C sellers will take advantage of this convenience.

Everyone's concern comes from the management of logistics personnel. As Li Yang said, "managing the courier and managing customer service are two different ways."

In fact, more B2C enterprises are willing to focus on improving sales volume rather than self built logistics.

The beautiful garden of Eden, which has outsourced logistics to home express, has encountered the trouble of user information theft. As an independent cosmetics B2C platform, the users of beautiful Eden are not from Taobao, but more from advertising alliance and search. Telephone sales is one of the main ways to communicate with consumers before the beautiful Eden. Users' information theft means that their users will be disturbed by other businesses' phone calls. Therefore, the beautiful Eden leader Liu Pan's practice is to replace express delivery partners.

My view is that it is a good way to improve the efficiency of information pmission through self logistics, but not every B2C has the conditions of self built logistics. The reason why Li Yang can build logistics himself is very much related to STO's affiliate policy. At present, there are more than 90 regional franchisees in Beijing, and a part of private express companies take the mode of direct operation, and individuals can not get the right to contract.

Theme two: enter the Amoy PK to clean out.

The sale of big sellers is already known to everyone. Not only the first seller, lemon green tea, has its own independent domain name website, but most of the crown sellers also have independent websites.

The actual situation is that independent websites are not always satisfactory in volume, and the independent pages of many sellers are nominal.

First of all, due to the shortcomings of website design, independent pages are hard to achieve perfect results, which is a challenge for buyers who are accustomed to using Taobao pages.

Secondly, because of the lack of payment function of independent pages, the final checkout often needs to jump back to Taobao, and there is a lot of resistance.

Even so, big sellers are spared no effort to optimize independent pages. "It's too bad to be restrained by Taobao."

This is the psychological message of many Taobao sellers.

The traditional brand in the eccentric mall, the advertising cost is more and more expensive, the ranking rules are not clear, the price competition is fierce, and so on, which are the most concentrated questions of Taobao sellers.

At this point, Liu Pan began his own plan to enter the Amoy.

Among the four cosmetics brands he runs independently, he took out one of them to enter Taobao to test the water, so as to reduce the risk of testing water.

Liu Pan, who has entered Taobao for nearly half a year, now owns five diamond credit. For him, entering Taobao is also a passive move.

"I found that there was a company in Beijing, and four pieces of goods were shipped from our beautiful Eden in half a year, and later we knew that the other side was a Taobao seller."

Seeing that his product had not done any publicity on Taobao, it sold well, and Liu Pan was somewhat moved.

If we can win in quantity on Taobao, why not?

Theme three: low profile or high profile?

As the saying goes, gentlemen have something to say.

Among the sellers of Taobao, the most profound understanding of this sentence is lemon green tea. "Creating a white-collar online shopping supermarket" is the initial goal of lemon green tea. Since becoming the first seller of Taobao, lemon green tea has made many attempts to create its own brand and train e-commerce talents. These attempts have made the operation cost of this large store very high, and the company has developed from the initial ten people to the present more than 200 people, of which the customer service is over 1/3.

The trouble of multi product operation for lemon green tea is that the front end customer service staff needs to increase constantly, and the backend distribution personnel also need to increase continuously.

Then we can not help asking, is it worthwhile to add products such as toothbrushes, bags and so on?

LV the Great Wall from Fang Cao set is good at using numbers to speak. According to him, among the top ten sellers in Taobao, the largest and most profitable business is not lemon green tea, but many sellers who sell digital products and recharge card cards are the "outbreak households" who really make money.

The porridge students in our community share the same view. He thinks that the automatic delivery system of point card sale eliminates the cost of distribution, warehousing, logistics, and the volume of paction is large and the cost is low. It is the winner of real money making.

Although lemon green tea has won the crown of Taobao's first big shop, it can be regarded as a victim of Taobao's credit system. Its high operating cost and small profit space are the fatal problems of the three gold crown sellers.