Shenzhen Wants To Build Fashion And Creative Capital To Speed Up The Upgrading Of Garment Industry

How to speed up the cultivation and incubation of international brands has become a difficult problem for Shenzhen enterprises.

On the occasion of the China International Fashion Week and China International Clothing and Fashion Fair held in Beijing, the Tenth China (Shenzhen) international brand clothing and apparel Fair held a press conference. It was revealed that after experiencing the financial cold winter of 2009, Shenzhen garment industry explored new ways. Shenzhen will promote the optimization and upgrading of the garment industry, and constantly accelerate the pace of building "fashion and creative capital" and "women's clothing capital".

Since Shenzhen was awarded the title of "design capital", design and creativity have become another powerful driving force for Shenzhen's urban development.

Echoing this is that clothing from the designer of Shenzhen, accounting for more than 60% of the domestic first tier market, leading and leading the development trend of Chinese fashion, becoming China's fashion vane.

According to Shen Yongfang, Secretary General of the city garment industry association, on the one hand, the association launches a nationwide tour of Shenzhen women's clothing with the theme of "fashionable Shenzhen" to create "Shenzhen women's clothing regional brand". On the one hand, it establishes "fashion sinks", cooperates with the large and medium-sized cities and regions throughout the country, sets up an interactive development base for fashion industry mainly based on brand clothing and clothing, builds the fashion brand alliance of the clothing industry, adopts the new business mode of joint operation and overall chain operation, and promotes the garment and related industries in Shenzhen to the domestic and international markets, and further builds the joint fleet of the Shenzhen garment industry.

"Shenzhen clothing also implements the high-end development strategy of creative industries, seize the commanding heights of the industry, promote the rapid development of creative industries with high-end technology, strengthen the cluster development and scale effect of creative industries, and build a batch of creative industrial bases and parks with distinctive characteristics and outstanding advantages."

She said that the first phase of the Shenzhen garment industry gathering base, which was actively promoted in recent years, is nearly completed in Shenzhen. Nearly twenty construction projects have been started, and the two phase of the R & D center of the gathering base is also being actively promoted.

Out of the 2009 economic "cold winter" of Shenzhen clothing enterprises, also began to pay more attention to innovation, explore new ways of subversion and new life.

At the news conference in Beijing, the theme of the "elastic" theme of the fashion show's circle is deduced. With the advantage of Shenzhen's proximity to Hongkong, we constantly learn from Hongkong's first-class design quality and the most advanced technology in the field of fashion design, attracting a lot of attention.

At the same time, the company's innovative distribution mode operates efficiently with a clear flat distribution network structure, and the humanized breaking season ordering method satisfies the needs of dealers, so as to seek new breakthroughs.

Shenzhen's Phoenix is linked to the Chinese Intangible Cultural Heritage "Xiangyun gauze". It breaks through the restrictions of traditional grey gauze only with black grey fabric, and creates colorful yarn, special texture and fabric of Xiangyun yarn, adding fashionable elements.

At the same time, the use of different tailoring, mixing with other fabrics, and combining embroidery and other means will change the effect of Xiangyun gauze.

"The biggest risk is not innovation in the clothing industry."

During the Shenzhen [8.35 0.00%] forum, Xia Guoxin, chairman of the famous brand of Shenzhen, said that this year's T platform was integrated into the modern art design concept, which highlighted the high-end clothing series ELLASSAYFIRST2010 autumn and winter nostalgia and modern.

"Environmental protection will be the mainstream topic in the future, and it will definitely change everyone's concept."

Keen to capture this trend, he also pointed out that ELLASSAYFIRST is to optimize the natural material and humanized tailoring to highlight the symbiotic nature of fashion and environmental protection.

At the same time, keeping the average annual growth of 30% to 50% of the song Li Si, also took the lead in the umbrella brand strategy, the international luxury industry strategic development mode.

"Innovation is becoming the gene of Shenzhen garment enterprises."

Shen Yongfang analysis pointed out that Shenzhen's annual sales of more than one billion enterprises, such as Mass Phil, billion Hong Run and other continuous innovation, has begun to multi brand strategy, pegged the new target of 10 billion annual sales, which is expected to become one of the new trends in the development of Shenzhen's clothing enterprises in the future.

At present, a few well-known brands of clothing in Shenzhen have emerged in the international T stage, while others have opened flagship stores abroad, but there is still a long way to go compared with the real international brands, and the vast majority of enterprises have yet to go abroad.

How to speed up the cultivation and incubation of international brands has become a difficult problem for Shenzhen enterprises.

"International brands pour into the Chinese market, but our own brands rarely go out."

Shen Yongfang said that in order to achieve this goal, Shenzhen clothing has organized enterprises to actively participate in exhibitions at home and abroad in Britain, the United States, Korea and Beijing through the establishment of "creative industry" and "tug of war", and plans to set up several offices in Europe and the United States, constantly strengthening regional and international exchanges and cooperation, and promoting the internationalization of Shenzhen brand.

Experts point out that to truly cultivate international brands, internationalized design talents are the biggest restrictions.

The industry hopes to actively promote the construction of the "Shenzhen fashion creative design Park", create a favorable environment for the development of talents, assemble excellent design talents, and even attract international designers to deepen the optimization and upgrading of the garment industry in Shenzhen, enhance the independent innovation ability of Shenzhen's clothing brand, accelerate the integration of Shenzhen's clothing design with the international market, and cultivate the world famous brand.