Who Will Benefit From The Pformation Of Brand Name?

Look at the development trend of the industry from CHIC2010 exhibitors

At the beginning of 2009, the Chinese clothing enterprises in distress reduced the annual growth targets of enterprises, but the market rebounded faster than they expected, so Chinese clothing enterprises embraced a happy ending with a rare steady mentality.

The adjustment of goals and the rapid rise of the market have not only reduced the stock shadow of enterprises, but also made them easily start the new strategy in 2010.

At the eighteenth China International Clothing and Accessories Fair (CHIC2010), these strategies have been released and displayed collectively, and the slogan of "adjustment and upgrading" has become clearer and clearer in action.

　　轉(zhuǎn)型趨向多元化

Following the comprehensive layout of men's wear market with the help of CHIC, the domestic down jacket giant Bosideng has expanded again in the fashion industry. It has selected more than 1200 square meters of booth on CHIC2010, and has launched a new brand of urban fashion style -- BOSIDENG VOGUE.

"We are confident that we will give the industry a brand new feeling."

Gao Dekang, chairman of Bosideng Limited by Share Ltd, said: "Bosideng punches the combination boxing through CHIC2010. It is the beginning of Bosideng's strategic adjustment in the diversified pattern.

The introduction of BOSIDENG VOGUE indicates that Bosideng will take a solid step forward in the strategic adjustment process of diversification.

It is reported that BOSIDENG VOGUE invited the famous French fashion consultant company to carve out products, completely subverting the old product pattern with design as the main part and replenish part of buyers, and implementing a product constitution system designed by market buyers.

Bosideng will also introduce young fashion casual wear and high-end men's wear brand in the future.

In the CHIC2010 cashmere exhibition area, all the cashmere brands are following fashion and serialization.

The development direction of Saussurea cashmere is changing from cashmere manufacturer to cashmere brand owner and operator.

For the first time, MI Huang, through the "colorful cashmere" strategy, breaks the industry's routine and develops in a multi season, multi category and multi-channel mode.

In the women's wear exhibition area, the small s sexy endorsement advertisement makes the cat's booth very challenging.

It is reported that on the CHIC2010, the group has displayed a series of large-scale products such as "Miiowsecret", "Miiowaction" and "MiiowJeans", which cover personal clothing, sportswear, casual wear and fashion accessories.

　趨向多品化　　

As a leading enterprise in China's clothing industry, YOUNGOR has booked 1000 square meters of booths on CHIC2010, bringing 5 brands, including YOUNGOR, hemp, Hart Max and GY.

In the CCTV host Rui Chenggang's question, YOUNGOR Limited by Share Ltd chairman Li Rucheng replied: "after the financial crisis baptism, the group put the clothing business to the company's future development of the primary position, completed the company's clothing business integration.

The company intends to complete the new shaping and development of YOUNGOR brand on the basis of rationalizing the organizational structure.

The famous men's clothing enterprise Luo Meng group on CHIC2010, carries its fashion leisure brand XLMS (Xi Li Mei lion) to exhibit the unique charm of the "Chao" cultural brand.

In 2009, the leading brand of China's clothing industry, the brand management company of Romain group, signed the XLMS brand's agent in China with the British Brand Company, and set up a 100 million yuan RMB to set up the Ningbo Beauty Beauty Fashion Co., Ltd., which integrates product research and development, brand promotion and marketing operation, and is fully responsible for expanding the Chinese market.

As a new brand that has just entered the Chinese market, the number of XLMS will increase to 100, as their first annual goal.

Li Lang is famous for his business men's wear and has a high market share.

In CHIC2010, Li Lang brought its subsidiary line brand L2.

"In the future, Li Lang will take a multi brand approach to meet consumer demand of different age groups."

Hu Chengchu, executive director and vice president of the company, said that through the listing machine, Li Lang launched the sub line brand L2, locking the target consumer group among the younger generation.

Unlike in the past, Bosideng and Yalu, the leading enterprises in the down jacket industry, did not push forward the brand of Bosideng and Yalu at this year's exhibition, but rather support the second tier brand.

Gu Zhenhua, chairman of Yalu group, said that in order to further expand the market share and coverage, the company will operate independently of "blue ice" and "freedom". The appearance of CHIC2010 is to seek market inspection.

The new profit of pformation, Sunshine Fashion Menswear, is the new brand launched by Jiangsu sunshine group. This is the first appearance on CHIC.

"Three years ago, almost no effort to expand, seize the key players in the foreign trade market, the source of the sun's own profits have been stable and rich."

Chen Lifen, chairman of the company, said in an interview with reporters that with the change of the times, the future of the sun should grasp the big trend and eliminate the single profit pattern and look for new profit points.

To this end, in 2009, the sunshine group integrated the existing advantages and launched the new fashion classic men's clothing.

On the stage of CHIC2009, the women's wear exhibition area of Taiping bird group has become the focus of attention of various dealers. This year, Taiping bird group has given all the stage to the casual men's clothing in the "development period".

"Although the Pacific bird is famous for its fashionable women's clothing in recent years, we are also engaged in men's clothing at the beginning of our business.

On the stage of CHIC2010, we will make a new appearance in the men's clothing industry and tell the industry that the leisure position of Taiping bird's men's clothing.

In Taiping bird's stand, Wang Mingfeng, executive deputy general manager of Ningbo Taiping bird Limited by Share Ltd, said.

　　完善的服務(wù)勢在必行

In March 27th, at the opening night of Hinur's night at the Millennium Minneapolis in Beijing, bridegroom Hinur, with a fashion show similar to stage sitcom, made people feel the pformation of the men's clothing enterprise from Shandong in recent years. CHIC2010

"High quality, fashion and internationalization" became the commenting key for this show.

"High quality products are one of the main competitive advantages of our men's clothing, and they are also important factors for the company to win and develop rapidly in the competition."

At the booth of CHIC2010, Chen Yujian, general manager of the Limited by Share Ltd, male, told the industry leader.

Since the implementation of "zero defect" quality management by the brand, the nearly harsh quality standards have gradually expanded the impact on the industry and enhanced brand awareness.