Breakthrough In Popularity And Breakthrough In The 23 China Fashion Fabric Review And Appraisal Activities
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Recently, the "twenty-third China (2011 spring and summer) China fashion fabric review and appraisal" sponsored by China Textile Information Center and national textile product development center was held in Beijing.
China Popular The judges of the fabric finalists are reviewing the materials one by one.
Recently, China Textile Information Center and China Home textiles The twenty-third annual (2011 spring and summer) China fashion fabric evaluation was held in Beijing. At the site of the review, the reporter observed the review group covering textile technical experts and well-known garments. brand Designer, international Famous purchasers and traders and other fields; the jury reviewed and studied carefully the 1856 fabrics that entered the final stage of fabric evaluation. According to the characteristics of the color, raw materials, yarn, flower pattern, handle, style, wearability, functionality, popularity, innovation and marketability of the fabric products, the jury carried out a comprehensive evaluation. After the discussion and vote of the judges, the 390 pieces of fabrics, such as attractive milk, black diamond, pmutation, lotus pond "Yue" and Daly's silk (Zhejiang) Co., Ltd., were finally finalists and so on. The 390 fabrics were finally selected. The reason why these finalists are able to break through the 1856 pieces of fabric is the way to break through the market demand and take smart power as the starting point of R & D.
Market oriented demand is the absolute principle.
"It can be seen that the sample delivery products over the past two years have been more concerned about popularity and market acceptance than ever before. This also illustrates the clear positioning of China's fabric manufacturers in R & D at the same time." A head of the event organizers said, "in the context of the overall economic recovery, the domestic textile industry is also aiming for the top. The quantity and quality of the sample and quality of the participating enterprises and fabric products have been improved compared with the previous years.
Indeed, the market demand effect has strong guidance. It requires products to cater to the consumer market in order to survive and develop better. Saito Mitsuo, director of fashion design of seven wolf sporting goods Co., Ltd., who has been the judge of fashion fabrics appraisal for many years, has a deep understanding of the fabric appraisal activities. He said: "the development of fabric products should consider the end use fundamentally, and even the fabric companies can plan different fabric products series for different clothing brands to match their brand positioning and style. Only by integrating and subdividing market demands can we make innovations better and let garment enterprises see new highlights of fabrics. At the same time, he also put forward hope for fabric evaluation activities. "I often deal with numerous fabric suppliers and products in my daily work, and I often feel that the level of fabric products is uneven. And every time they come to participate in the evaluation of China's popular fabrics, we see that after the initial screening of products, there is a desire to purchase orders. It is suggested that the organizers can display and display outstanding fabrics selected for each session, so that brands and buyers can be selected at any time.
For this year's selection of fabric products, Mariano fashion dress Co., Ltd. design director, Italy PASSION GROUP group product director Zhang Wenchao told reporters: "this fabric products show polarization trend, part of the fabric new products can assess the situation, constantly on the basis of market research, design improvement and adjustment, so it presents excellent quality appearance, in the process and creativity and foreign products close; and the other part of the fabric is too emphasis on technical difficulties, and thus ignores the artistic expression, this kind of simple high-tech craft product is difficult for the fashion designers to have the desire to create, this also reflects the fabric manufacturers' lack of customer service consciousness from one aspect. From the perspective of the market, the fabric lacks the design and product sense of the Chinese elements and needs to improve the design ability.
In today's economic environment, excellent textile enterprises in China have realized that it is particularly important to have their own products widely recognized in the industry through effective and effective methods based on the inherent quality of products. The Chinese fashion fabric evaluation is just an effective platform for testing the quality of products with professional methods and actively promoting outstanding innovative products. Mu Aiqin, Minister of science and technology development of Beijing Textile Holding Co., Ltd., who has participated in the popular fabric evaluation activities many times, said that the fabric was emphasized on the environmental protection of the production process. Many fabrics were labeled as environmental protection fabrics, but the fabrics were less personalized, and the phenomenon of homogenization was more obvious. Mu Aiqin also said that the direction of fabric development in the future should be in process improvement, functional improvement and so on. Software "Aspect.
Research and development cost performance is the key
Judging from the fabric samples taken in recent years, there are not only a few examples of fabric development to enhance product added value while reducing costs, but also the performance of this "smart power" has been unanimously recognized by many judges. Shi Xiaoye, Vice Minister of research and Industry Department of Beijing Textile Science Research Institute, said: "by adding new processes and changing technical techniques, the wearability of fabric products can be improved, which will help fabric companies reduce costs. Visible, fabric development investment is very necessary, should be sustained for a long time. At the same time, fabric development to achieve creative innovation does not necessarily require high input. As a fabric developer, efforts should be made to improve their understanding of fabric products so as to improve their design and innovation capabilities. Fabric guided design will be the trend in the future.
Professor Song Guangli, an expert in knitting Department of the textile School of Tianjin University of Technology, said: "judging from the fabric of this year's admission, the knitting products have made great progress. Many products have a strong visual impact. Some of the products used computer jacquard technology have also received very good creative results." At the same time, he predicted that "knitted fabrics will have great potential for development in the future, and will inevitably change towards the same direction of technology and art."
The discussion between the judges was intense. In the selection of the first class awards, one cotton fabric and one Tencel and polyester blended fabric received the same votes. The former was blue cotton white embroidered pattern and coated cotton woven fabric. The latter was made of yarn dyed and rotten flower Tencel and polyester blended and double faced knitted fabric. The judges who voted for the former said that the fabric had distinctive appearance, new design concept and higher added value after garment production. The judges who voted for the latter feel that the double weave of this blended fabric reflects two different effects, and the design is unique. Li Binhong, director of the national textile product development center, who is the head of the organizer and member of the jury, thinks that these two fabrics represent the thinking of Chinese textile product development. The former has higher added value after clothing, and the latter will have larger sales volume.
Li Binhong also told reporters: "the purpose of our selection is, on the one hand, to conduct directional guidance on fabric product development through the publication of fashion trends. On the other hand, with the help of a series of product development training, tour inspection and other activities organized by the national textile product development center, China's fabric enterprises will grow up and develop better."
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